FinovateEurope 2018 Best of Show Winners Announced

If there is one theme that unites all of our FinovateEurope Best of Show winners this year, that theme may be summed up in one word: data. As Finovate senior research analyst Julie Muhn pointed out during a recent conversation, the ability to leverage data to create more meaningful, more personalized, more secure experiences for consumers of financial services underlies much of the innovation that we see not just on the Finovate stage, but across fintech writ large, as well.

In this way, financial technology is turning the old adage – it’s not what you know, it’s who you know – on its head. The connections between us and the things we do, the places we go, the transactions we make, are in many ways the Holy Grail for companies that are constantly seeking out better ways to serve us. And for those companies that do win our trust and gain access to what we know and do, the rewards could not be greater.

With this in mind, we present to you a small sample of those companies that may be best positioned to take advantage of this Golden Age of Data: the Best of Show winners of FinovateEurope 2018.

Backbase for its Customer OS, the next generation of the Backbase Digital Banking Platform, which is laser-focused on providing customer-first journeys.


Be-IQ for its holistic and gamified approach to risk profiling and financial well-being that accounts for the very contradictions that make us human: our behaviors.


CREALOGIX for its customer banking platform, Gravity, which is breaking new ground with its intuitive and user-friendly, self-service insights application.


iProov for its liveness-protected, facial biometric authentication technology which is fully-automated for fast, easy and ultra-secure mobile and PC on-boarding.



Meniga for its digital banking solution that helps banks around the world use data to personalize digital channels and drive customer engagement.


Microblink for BlinkReceipt, its SDK for real-time extraction of all purchase data from retail receipts and OCR technology which eliminates typing from mobile apps.



W.UP for its digital banking sales and engagement solution that uses pre-built customer insights to build relevant, personalized, and timely interactions with clients.


Please join us in thanking our sponsors and partners who help us make FinovateEurope a huge success year in and year out. And be sure to stay tuned for coverage of our new extended format on Thursday and Friday as we take deep dives into some of the most pressing issues and fascinating trends in fintech today. For more information about the keynote addresses, panel discussions, and fireside chats coming up on Days Three and Four, our full agenda is available on our FinovateEurope 2018 page.

Notes on methodology:
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.
2. Attendees were encouraged to note their favorites during each day. At the end of the last demo, they chose their three favorites.
3. The exact written instructions given to attendees: “Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed.”
4. The seven companies appearing on the highest percentage of submitted ballots were named “Best of Show.”
5. Go here for a list of previous Best of Show winners through 2014. Best of Show winners from our 2015 through 2018 conferences are below:
FinovateEurope 2015
FinovateSpring 2015
FinovateFall 2015
FinovateEurope 2016
FinovateSpring 2016
FinovateFall 2016
FinovateAsia 2016
FinovateEurope 2017
FinovateSpring 2017
FinovateFall 2017
FinovateAsia 2017
FinovateMiddleEast 2018

FinovateEurope Sneak Peek: W.UP

A look at the companies demoing live at FinovateEurope on the 6 through 9 of March 2018 in London. Pick up your tickets today and save your spot.

W.UP’s Sales.UP is an insight-driven sales and engagement tool for banks that uses pre-built customer insights to create relevant, personal, and timely interactions with clients – that is Personalised Banking Sales. Leveraging big data, advanced analytics, AI, and machine learning, Sales.UP helps boost sales and engagement.


Tamas Braun, International Sales and Business Development Director, W.UP
Braun has worked in the retail banking technology industry for the past 15 years. Most recently, he worked at technology vendors such as IND and Misys before joining W.UP.

Mark Hetenyi, Deputy CEO, Retail and Digital, MKB Bank
Hetenyi has been deputy chief executive officer at MKB Bank since January 15, 2015 and serves as a member of the board of directors.

Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Screen Shot 2017-03-10 at 3.51.10 PM

W.UP (pronounced whup) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. At FinovateEurope in London last month, the company launched Sales.UP In the demo, W.UP’s Tamás Braun, Head of International Sales and Business Development, explained how, with Sales.UP, banks, “don’t need to deal with the challenge of defining complex behavioral insights in [their] data.”

Sales.UP is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging. Braun continued, “some insights will forecast life events such as expecting a baby or moving house. Other insights are about digital behavior, like connecting your online customers with call center agents when assistance is required.”

Company facts:

  • Headquartered in Budapest, Hungary
  • 100+ employees
  • 4 offices across Europe
W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line)

Tamás_BraunAfter FinovateEurope, we interviewed Tamás Braun (pictured), Head of International Sales and Business Development at W.UP.

Finovate: What problem does W.UP solve?

Braun: Banking customers today are used to always-on, real-time sales and services, which are personal, predictive, and contextual. This trend is mainly driven by other industries and companies such as Google/Amazon. Banks are lagging behind in the area of predicting customers’ financial needs and making actionable recommendations that are integrated seamlessly into an end-to-end everyday experience. W.UP’s new SALES.UP product, which has been launched at FinovateEurope 2017, is a digital sales and engagement tool which uses pre-defined customer insights to enable banks to understand behavioural patterns of customers and to use these insights to predict opportunities for relevant and timely interactions.

Insight StoreSales.UP’s Customer Insights Library

Finovate: Who are your primary customers?

Braun: Banks and other financial institutions who would like to improve their digital sales capability without expensive and lengthy big data projects.

Finovate: How does W.UP solve the problem better?

Braun: Many financial institutions use a marketing automation system that lacks focus on customer insights, making it difficult or impossible to provide real-time, personal and relevant messages to their clients. W.UP’s solution comes with its own Data Universe with all the necessary, real-time data gathered from internal and external (3rd party) sources. The SALES.UP Insight Store provides pre-defined customer insight templates that enable banks without a deep understanding of data modeling and predictive data analytics to use actionable insights within their marketing campaigns. The solution is designed specifically for financial institutions, using behavioral analytics and providing out-of-the-box, configurable insights for marketing campaigns.

Above: Customer insight tool for frequent travelers

Finovate: Tell us about your favorite implementation of your solution.

Braun: SALES.UP has recently been launched and there is currently one early adopter bank in Hungary who will be announced publicly following the first phase of the implementation.

Finovate: What in your background gave you the confidence to tackle this challenge?

Braun: W.UP was established in 2014 by private individuals who worked in digital banking for the past 15 years. We have worked with many financial institutions throughout our careers and believe that still too many of them fail to understand customer behavior and provide relevant, timely, predictive and context-aware service to their customers. We help bridge the gap between what banks can do and what customers wish they could.

TreeviewAbove: Marketers can build their own campaigns with W.UP’s automation tool

Finovate: What are some upcoming initiatives from W.UP that we can look forward to over the next few months?

Braun: There are several other financial institutions currently evaluating SALES.UP so we are expecting a number of implementation projects in the following months. We are also keeping our MOBILE.UP product in the loop, a pre-built mobile banking product, which is also a development framework, shrinking the implementation process down to only three months. With the upcoming PSD2 directive there is a lot of interest from clients to help them move towards open banking.

Finovate: Where do you see W.UP a year or two from now?

Braun: We aim to become a leader in digital sales and mobile banking software development in the financial industry to brighten up the world of traditional banking with happy digital banking experiences.

Check out the video of W.UP’s Tamás Braun (Head of International Sales & Bus. Dev.) and Balázs Zotter (Head of Product Line) at FinovateEurope 2017:

Finovate Alumni News



  • Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling.

Around the web

  • Cachet Financial Solutions and Central Bank of Kansas City selected as the prepaid mobile banking provider of choice by ICBA Bancard.
  • Flywire (fka peerTransfer) expands to accept cross-border B2B transactions below the interbank rate.
  • WePay now accepts Apple Pay, Android Pay.
  • mBank announces new €50 million fintech fund for CEE startups.
  • South African payment service Peach Payments to offer merchants mobile checkout option using ACI mSDK from ACI Worldwide.
  • Misys earns top honors in three categories at the Xcelent 2017 awards.
  • Wipro unveils its digital consultant cloud bot, HOLMES.
  • Corning FCU ($1.29 billion) partners with Insuritas to improve insurance offerings for its more than 100,00 members.
  • InSpirAVE launches #SaveForWhatMatters podcast.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateEurope Sneak Peek: W.UP

Screen Shot 2017-01-24 at 9.23.34 AM

Screen Shot 2017-01-23 at 4.27.53 PMA look at the companies demoing live at FinovateEurope on the 7 and 8 of February 2017 in London. Pick up your tickets today and save your spot.

W.UP’s Sales.UP is an insight-driven sales and engagement tool for financial institutions that uses pre-built customer insights to create relevant, personal, and timely interactions with clients.


  • Uses pre-packaged customer insights based on behavioral patterns of customers
  • Integrates with existing campaign managers
  • Improves the banking experience of the customer

Why it’s great
Sales.UP: the power of big data analytics with pre-packaged insights, with the speed and knowledge of ecommerce.

PresentersScreen Shot 2017-01-24 at 9.30.42 AM

Tamás Braun, Head of International Sales and Business Development
Braun worked in the retail banking technology industry in the past 15 years and more recently at technology vendors such as IND and Misys.

Screen Shot 2017-01-24 at 9.30.56 AMBalázs Zotter, Head of Product Line
The last 10 years in the financial technology industry led Zotter to pave the way towards banking products that deliver a happy digital banking experience.

Finovate Alumni News


  • StockTwits Partners with TradeIt to Expand Beyond Robinhood’s Brokerage.


  • SimplyTapp Launches New Payments and E-Commerce App, Gane.

Around the web

  • TransferTo partners with Wirecard to enable mobile money operators to offer mobile-to-mobile remittance services.
  • Ayondo announces deadline for 2017 social trading championship.
  • Hellenic Bank of Cyprus to deploy new digital banking platform from Backbase. Join Backbase at FinovateEurope in London next month.
  • StockTwits teams up with TradeIt to give community members ability to execute trades with major brokerages via new iOS app.
  • Xignite adds senior sales, business development talent; unveils new offices in New York financial district.
  • Bambu wins Best Early Startup award at Next Money in Hong Kong.
  • Wealthfront revamps Selling Plan to help users sell and diversify their company stock.
  • Arxan Technologies partners with Cisco as to protect connected medical devices.
  • South by Southwest (SXSW) selects Hip Pocket to showcase Hip Money at SXSW Accelerator Pitch Event in March

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.