Personalized software-as-a-service innovator BlueRushunveiled a new distribution partnership designed to drive further market penetration of its Best of Show winning IndiVideo platform. BlueRush’s partner, Nikia Dx, will promote the company’s solution over its client network of insurers, financial service providers, and utility companies.
“We are delighted to partner with Nikia Dx to access their strong pipeline of market opportunities,” BlueRush CEO Steve Taylor said. He highlighted personalized video bills and financial statements as technologies that many companies are exploring, and noted that BlueRush’s platform was well-positioned to enable these initiatives. “Since these documents are sent in such high volumes, and IndiVideo is highly scalable,” Taylor said, “there is significant opportunity to add personalized videos to increase loyalty, engagement, retention, and investment in products or services, while capturing valuable data-driven insights.”
IndiVideo integrates readily into existing marketing infrastructure to accelerate and enhance the customer journey. The platform leverages predictive analytics and customer data to produce intelligent, personalized videos that are rendered locally on the viewer’s device. This boosts the technology’s scalability and avoids per render fees. The solution also captures customer interactions with the videos to enable it to better analyze data and understand customer preferences over time.
“We are focused on realizing the promise of customer engagement for our clients through disruptive digital solutions,” Nikia DX CEO Phil Santoni said. “Our team has been effectively delivering strategic transformation solutions in every business sector, unlocking assets and creating business value for our clients, for more than 30 years. We see exciting market opportunities for BlueRush’s IndiVideo platform.”
Toronto, Ontario, Canada-based BlueRush demonstrated IndiVideo at FinovateSpring earlier this year, winning a Best of Show award. Last month, the company announced that its platform had surpassed $100,000 in committed monthly recurring revenue. In April, BlueRush and its Chilean partner Kunder wonBest Financial Services Online Video at the 2019 Internet Advertising Competition awards. Also this spring, the company partnered with Bee Concept to help a large Colombian bank deploy the IndiVideo platform to boost the rate of mortgage sign-ups.
It’s been great to be back in the city by the bay!
After two days of live fintech demos, the attendees of FinovateSpring here in San Francisco have made their selections as to which fintech products, services, and solutions were interesting, impressive, and innovative enough to earn one of our coveted Best of Show awards.
From solutions to help consumers better access credit to technologies that bolster the fight against fraud to “Is this @#$% real?!” demonstrations of AI-powered agents that sound – and feel – as real as any human, this year’s Best of Show winners are truly in a class of their own.
Arkose Labs for its technology that solves multi-million dollar fraud problems for the world’s most targeted businesses with zero impact to user conversion. Video.
Blytzpay for its text-to-pay solution that makes billing and communication simple, streamlined, and secure, while providing flexibility to pay by card, check, or cash. Video.
BlueRush for Individeo, an interactive and personalized video platform for financial institutions to drive online sales success. Video.
Everplans for its solution that helps advisors create better interactions, establish new connections, strengthen relationships, and gain introductions to heirs. Video.
Glia (formerly SaleMove) for its technology that creates digital-first moments that simplify and transform communication between companies and their customers using messaging, video/voice, co-browsing, and AI. Video.
Invest Sou Sou for its smart social banking account designed to help community banks cultivate low-cost deposits and credit-ready borrowers in a secure and cost-efficient way. Video.
Neener Analytics for its regulatory compliant social media analytics platform that delivers specific individual risk outcomes for thin-file, no-file, and credit-challenged consumers. Video.
Voca AI for its smart, human, and empathetic virtual call center agent for financial institutions and service providers. Video.
A thousand thanks to all our demoing companies, our sponsors and partners, and, most importantly, our awesome attendees whose passion and enthusiasm for fintech innovation makes our events all the more engaging and entertaining. We’ll see you next year!
Notes on methodology:
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.
2. Attendees were encouraged to note their favorites during each day. At the end of the last demo, they chose their three favorites.
3. The exact written instructions given to attendees: “Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed.”
4. The eight companies appearing on the highest percentage of submitted ballots were named “Best of Show.”
5. Go here for a list of previous Best of Show winners through 2014. Best of Show winners from our 2015 through 2018 conferences are below:
A look at the companies demoing live at FinovateSpring on May 8 through 10, 2019 in San Francisco, California. Register today and save your spot.
BlueRushwill demo IndiVideo — interactive, personalized videos for bills and statements. This iteration offers a a more compelling, data-driven way to issue bills and statements.
Capture customer insights
Why it’s great Personalized video is a natural enhancement to bills and statements. This format increases customer satisfaction and loyalty, decreases customer care costs, and enables cross/up-selling.
Ted Mercer, VP Sales At BlueRush, Mercer searches for new ways to drive value for clients using the company’s interactive personalized video platform. LinkedIn