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FinovateEurope Sneak Peek: BlueRush

A look at the companies demoing live at FinovateEurope on February 12 through 14, 2019 in London, U.K. Register today and save your spot.

Building on over 10 years of experience creating engaging digital journeys for financial institutions, BlueRush has developed a completely new IndiVideo credit card selector and personalized video experience.


  • Seamless customer journey and improved conversion rate
  • Increased customer engagement and satisfaction for up/cross-sell
  • Collection of valuable data-driven customer insights

Why it’s great
IndiVideo focuses on accelerating the customer journey through personalized education and visualization. BlueRush has seen conversions lift over 65% with IndiVideo because of its engaging format.


Ted Mercer, VP of Sales
Mercer has worked in sales and sales management for over 10 years and has a background in financial services as a Chartered Accountant. He helps companies increase customer engagement with IndiVideo.