How they describe themselves: Launchfire is a leader in game-based employee & customer engagement for financial institutions. Our award-winning employee engagement platform, Lemonade, combines game tactics with micro-learning, AI, and surgical analytics to educate employees and promote long-term behaviour changes. Playbook, our customer marketing platform, engages and educates customers to help FI’s drive adoption & sales.
How they describe their product/innovation: Lemonade SaaS is the world’s only employee engagement & learning SaaS platform for banks. Lemonade combines micro-learning, AI, and surgical analytics in a game-based, full-stack platform that learners love.
Product distribution strategy: Direct to Business (B2B)