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Lemonade, the training platform developed by Finovate Best of Show winner Launchfire, is going live as a standalone SaaS brand, the company announced today. In a statement, Launchfire noted that offering the solution as its own SaaS offering was a “key strategic goal” to help ensure the product had a “strong identity” and “clear value proposition” for its brand.
“It was time to create some separation between our two business offerings,” Launchfire CEO John Findlay said. “Both Lemonade and our Promotions Agency have seen significant growth in the past few years, and we wanted to create some space to let each shine on their own.”
Launchfire demonstrated Lemonade, its game-based employee and customer engagement solution for financial institutions, at FinovateEurope 2019, winning Best of Show. Lemonade leverages microlearning, product simulations, and roleplay scenarios to help institutions educate and train workers faster. The solution also provides in-depth analytics to enable managers to track progress and measure how effectively the current training process is going.
“For 20 years, we’ve educated consumers using game-based promotions,” Launchfire CTO Alexandre Lemaire said. “In hindsight, it was a natural transition to combine proven game tactics with learning science to derive this powerful learning platform, and the result is fantastic. We’re pushing learning outcomes, metrics, and engagement to entirely new levels,” Lemaire said.
Founded in 1999 and headquartered in Ottawa, Ontario, Canada, Launchfire won gold at the 2019 Hermes Creative Awards of the Association of Marketing and Communication Professionals in May. Back in December, the company was honored with a gold award at the Brandon Hall Group Excellence Technology Awards for “excellence in gaming or simulation technology.”
A look at the companies demoing at FinovateFall Digital on September 14 through 16, 2020. Register today and save your spot.
Launchfire’sLemonade is a game-based microlearning platform that gives financial institutions the tools and analytics they need to make frontline staff more effective — faster.
Launch more engaging and effective learning experiences for employees
Get frontline employees role-ready in less time
Measure business impact and prove ROI
Why it’s great Lemonade uses games, microlearning, and advanced analytics to reduce overall training time, improve learning outcomes, and get frontline staff role-ready faster.
Romeo Maione, Director of Business Solutions As Director of Business Solutions, Maione has worked with top banks in North America to upskill their frontline and increase adoption of their digital products. LinkedIn
Gamification expert Launchfire released a new feature this week. The new addition, StepDemo, is aimed to enhance Launchfire’s digital transformation product, Lemonade.
In the press release, Launchfire CEO John Findlay said, “With StepDemo, our clients can easily create as many product simulations as they need, and pipe them out to customers or employees — and it’s all included as part of Lemonade.”
Using StepDemo, administrators can use Lemonade’s author portal to create an unlimited number of product simulations and add them to employee training courses. With StepDemo, trainees can opt between two hands-on modes– Play and Guided Practice. The former allows users to explore the new product with guided practice while the latter is a way for them to test their understanding of the product.
Findlay said he didn’t want to create a product simulation that doesn’t stick. “It’s like when you’re driving a friend home and they give you directions — the next time you have to get there on your own, you can’t. You didn’t learn the route; you just followed instructions,” he described. StepDemo’s Play and Guided Practice modes combat that by making sure the users actually learn and are comfortable with the product.
Launchfire showcased Lemonade at FinovateFall earlier this year in a demo that is as entertaining as the product itself. Headquartered in Canada and founded in 1999, the company was honored on the 2018 Training Industry Top 20 Gamification List last month.