How they describe themselves: People demand smarter financial experiences. Banks must become personalised and proactive by unlocking opportunities in data. W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences. W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe.
How they describe their product/innovation: Sales.UP is an insight-driven sales and engagement tool. It helps banks understand, enrich and analyse banking data like card transactions and demographics, and non-traditional information such as customer location. Using advanced analytics, AI and ML algorithms, Sales.UP builds customer insights that enable meaningful interactions between banks and their clients.
In our demo we would like to highlight 3 unique functions of our software:
- how banks can set up profiles and identify new customers segments
- how they can use pre-built customer insight real time to recognise key life situations and events, and
- how banks can interact with their clients within their mobile banking app with the help of smart widgets.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms