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eToro’s Evolution

Social trading and investment platform eToro has never been one to stand still for very long. The company’s development cycle is fast enough to make even the most sprightly fintech jealous.


eToro was founded by David Ring, Ronen Assia, and Yoni Assia in 2007 with a mission to make trading accessible to anyone, anywhere, and reduce dependency on traditional financial institutions. The company has come a long way since its first iteration, which was, by today’s standards, simple.

Starting up

eToro started as an easy-to-understand online trading platform that made investing more digestible with the use of graphics. Three years after its initial launch in July of 2010, the company unveiled CopyTrader, its social trading platform that enables users to copy the trades of successful investors. The model proved popular among investors and gave eToro notoriety within the fintech industry. After CopyTrader the company launched a mobile app, introduced stocks, unveiled a new interface, and launched CopyPortfolio.

This screenshot from eToro’s FinovateEurope 2011 demo gives off major retro fintech vibes.

Move into cryptocurrencies

In 2013, eToro took a chance on cryptocurrencies, adding Bitcoin trading via CFDs. From there, the company continued to advance its cryptocurrency offerings. Here’s what the past seven years of innovation have looked like for eToro:

  • 2017: enabled users to trade and invest in Ethereum, XRP, Litecoin, and others
  • 2018: launched its cryptocurrency investment offering to users in the U.S.
  • 2019: partnered with TIE to deliver sentiment-driven investment strategies
  • 2019: launched the eToro Club, a personalized trading experience

Best of Show accolades

eToro’s most recent Finovate appearance was FinovateEurope 2017, where CEO and Founder Yoni Assia, along with VP of Product Tal Ben-Simon, took the stage to demo CopyFunds for Partners. The duo won Best of Show bragging rights for the presentation, marking eToro’s fourth Best of Show award since its first Finovate demo in 2011.

To see eToro’s evolution yourself, watch the company’s most recent 2017 demo in contrast with its 2011 demo.

FinovateEurope 2017

FinovateEurope 2011