How they describe themselves: Headquartered in Budapest, W.UP was established in November 2014 by two seasoned fintech specialists, CEO Béla Bodnár and CSO Eszter Kolozsvári, then in 2018 having welcomed on board former investor and fintech heavyweight Balázs Vinnai. Since then, they have brought together close to 150 experts, most of whom hail from banking software development and finance. With our banking personalisation platform, we help banks unleash the power of real-time data to understand and serve their customers better.
How they describe their product/innovation: W.UP is an AI-powered banking personalisation platform that allows banks to understand and cater to customer needs in real time. It comes with pre-built use cases that are easy to set up and tailor to banking systems, processes and goals. During our demo, we would like to show how a customer-bank relationship can evolve. From the stage of providing financial insights to improving customer’s financial well-being, we will also demonstrate how we provide contextual offers and help achieve sustainable spending habits.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms