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BlueRush Inks IndiVideo Deal with Nikia Dx

Personalized software-as-a-service innovator BlueRush unveiled a new distribution partnership designed to drive further market penetration of its Best of Show winning IndiVideo platform. BlueRush’s partner, Nikia Dx, will promote the company’s solution over its client network of insurers, financial service providers, and utility companies.

“We are delighted to partner with Nikia Dx to access their strong pipeline of market opportunities,” BlueRush CEO Steve Taylor said. He highlighted personalized video bills and financial statements as technologies that many companies are exploring, and noted that BlueRush’s platform was well-positioned to enable these initiatives. “Since these documents are sent in such high volumes, and IndiVideo is highly scalable,” Taylor said, “there is significant opportunity to add personalized videos to increase loyalty, engagement, retention, and investment in products or services, while capturing valuable data-driven insights.”

IndiVideo integrates readily into existing marketing infrastructure to accelerate and enhance the customer journey. The platform leverages predictive analytics and customer data to produce intelligent, personalized videos that are rendered locally on the viewer’s device. This boosts the technology’s scalability and avoids per render fees. The solution also captures customer interactions with the videos to enable it to better analyze data and understand customer preferences over time.

“We are focused on realizing the promise of customer engagement for our clients through disruptive digital solutions,” Nikia DX CEO Phil Santoni said. “Our team has been effectively delivering strategic transformation solutions in every business sector, unlocking assets and creating business value for our clients, for more than 30 years. We see exciting market opportunities for BlueRush’s IndiVideo platform.”

Toronto, Ontario, Canada-based BlueRush demonstrated IndiVideo at FinovateSpring earlier this year, winning a Best of Show award. Last month, the company announced that its platform had surpassed $100,000 in committed monthly recurring revenue. In April, BlueRush and its Chilean partner Kunder won Best Financial Services Online Video at the 2019 Internet Advertising Competition awards. Also this spring, the company partnered with Bee Concept to help a large Colombian bank deploy the IndiVideo platform to boost the rate of mortgage sign-ups.