How they describe themselves: Born in a converted piano factory east of Toronto’s financial district, BlueRush began as a marketing agency supporting digital initiatives for financial institutions. Now BlueRush offers two robust platforms, providing interactive and personalized software for the world’s most innovative companies.
How they describe their product/innovation: BlueRush markets an interactive personalized video platform called IndiVideo. The platform’s content seamlessly fits into an existing marketing infrastructure to accelerate the buyer journey. IndiVideo improves marketing and sales performance, creating greater client satisfaction and loyalty.
Videos are rendered locally on the viewer’s device meaning mass scalability at one price with no per render fees. IndiVideo’s flexible deployment model ensures complete data security. Predictive analytics and customer data can filter through IndiVideo for intelligent video production. Customer interactions with personalized videos are captured for data analysis and deeper customer understanding.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed