FinovateSpring 2019 / Invest Sou Sou

Presenter Profile:

How they describe themselves: Invest Sou Sou is a smart social banking account designed to help community banks cultivate low-cost deposits and credit-ready borrowers in a secure and cost-efficient way. Our technology leverages the power of social networking, peer accountability, and artificial intelligence (AI) to help people save, build strong credit and invest together, with people they trust, at their local community bank.

How they describe their product/innovation: Invest Sou Sou is a cloud-based platform that banks can license through white-label API or as a standalone product. Using a mobile phone or computer, a customer can open a Sou Sou online, customize their account based upon their financial goal, and invite family, friends, colleagues – people they trust – to join. Everyone agrees to deposit a fixed amount of funds every month into an FDIC-insured account held by one of Invest Sou Sou’s partner banks. The social networking and peer accountability features built into the platform help users hold each other accountable to their financial goals. Invest Sou Sou’s patent-pending algorithm provides smart credit-building tips and product recommendations that connect depositors to their community.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, licensed


Bus. Dev. & Press: Fonta Gilliam, CEO & Founder,, 336-414-8298

More Videos: FinovateSpring 2019