Bazaarvoice Acquires Influenster

Bazaarvoice, a startup that leverages product reviews and user-generated content (UGC) to help banks and retailers find and reach consumers, marked its fifth acquisition this week with the purchase of Influenster. Terms of the deal were undisclosed.

The deal offers Bazaarvoice access to the six million community members on Influenster’s product discovery and reviews platform. Combined, these members have written more than 38 million product reviews and create more than 50,000 pieces of content on a daily basis. This network, coupled with Bazaarvoice’s own database of 6,000+ global brand and retailer websites, will offer brands a one-stop shop where they can build customer relationships, create product reviews and UGC strategy, and scale word-of-mouth marketing.

Offering insight into the acquisition decision, Joe Davis, CEO of Bazaarvoice, said, “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives.” He added, “We’re excited to partner with a company that shares our belief in the power of the everyday consumer.”

Before today’s acquisition, Influenster had raised $8 million since it launched nine years ago. Post-acquisition, the company’s founders, Aydin Acar and Elizabeth Scherle, will remain involved in “key functions” at Influenster. The companies have not disclosed the founders’ official roles or titles.

Austin, Texas-based Bazaarvoice, which also has offices in Chicago, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney, is now offering the new integrated platform in North America. The company will launch in Europe this fall and expand to more international locations in 2020.

Bazaarvoice’s other acquisitions include AddStructure in 2018, FeedMagnet in 2014, and Power Reviews and Longboard Media, both in 2012. The company demoed at FinovateSpring 2012.

Finovate Alumni News

On Finovate.com

  • LeasePlan Bank Opts for Ohpen’s Core Banking Technology.
  • 3E Software’s Teslar Scoops Up $1.8 Million.

Around the web

  • PNC now using Ripple’s XRP for cross-border payments.
  • Mortgage Media interviews Steve Butler, founder and GM of AI Foundry.
  • Flywire partners with Vietnam Prosperity Bank to simplify international tuition payments  for Vietnamese students.
  • InSpirAVE is being issued its first patent for the technology underlying its savings social network system. The patent is part of the company’s portfolio of patents published internationally.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Swych Powers WeChat’s Travelex Pay Service.

Around the web

  • Bento for Business partners with payroll and HR company Cast & Crew
  • PayActiv announces Walmart as Destination to Pick Up Cash-Based Earned Wages.
  • TechCrunch: Blockchain startup Blockchain to launch hardware wallet in partnership with Ledger.
  • Monetate and Bazaarvoice partner on product recommendation strategies.
  • CLA selects Expensify for its clients’ receipt tracking and expense reporting app.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • SpyCloud Lands $5 Million in Funding.
  • Finovate Alums Earn Spots on insideBIGDATA IMPACT 50 List.
  • The Faves of FinovateSpring: A Brief History of Best of Show Winners

Around the web

  • Benzinga reports: Tuition.io Helps Enterprises Tackle A $1.4 Trillion Crisis.
  • Speedway names InComm as Innovative Business Partner of the Year.
  • Revolut updates business accounts.
  • Bazaarvoice launches new solution to make personalization more powerful.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Bazaarvoice Acquires AddStructure

Bazaarvoice, a startup that helps retailers find and reach consumers, has agreed to acquire Addstructure, a company that offers search and discovery apps for e-commerce merchants. The terms of the deal were undisclosed.

Addstructure’s platform, which leverages machine learning and natural language processing (NLP) to analyze customer sentiment and product reviews, helps consumers search for and discover products faster. The addition of this capability to Bazaarvoice’s offerings will strengthen consumer-generated content and bolster shopper profiles across its network. Among Addstructure’s clients are Target and Best Buy, which use the company’s technology to analyze online reviews and customer questions that influence purchase decisions.

AddStructure’s employees will join Bazaarvoice’s team. The new team members will work out of offices in New York City and Chicago, where AddStructure was founded.

In a press release, Gene Austin, CEO of Bazaarvoice said, “As consumer behavior continues to evolve, brands and retailers must keep pace with new shopping trends and technologies to deliver engaging and consumer-friendly shopping experiences.” He added that AddStructure’s NLP and machine learning capabilities are an “incredible addition” to the company’s portfolio.

Founded in 2005 and headquartered in Austin, Texas, Bazaarvoice has offices in Chicago, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney. The company debuted Bazaarvoice Conversations at FinovateSpring 2012. The Conversations solution allows brands to capture, moderate, analyze, and display customer word-of-mouth in digital and mobile experiences. In November of last year, Bazaarvoice agreed to be acquired by Marlin Equity Partners, which will acquire each share of outstanding common stock of Bazaarvoice in exchange for $5.50 for a total value of approximately $521 million.

Finovate Alumni News

On Finovate.com

Around the web

  • Bank2 hires Insuritas to launch bank-owned digital insurance agency platform.
  • Kawartha Credit Union selects Fiserv to enhance the banking experience.
  • Ripple added to deVere Group’s crypto trading app.
  • TechCrunch: Ledger is working on new native apps for its cryptocurrency hardware wallet.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Daon Adds EyePrint ID to IdentityX Platform Courtesy of New Partnership with EyeVerify.
  • Advisor Software Launches Myers-Briggs-Like Investment Risk Assessment Tool.

Around the web

  • American Banker covers Lending Club’s first securitization
  • InComm honored with two Best in Category awards at the 2017 Pay Awards.
  • Bankless Times features Arroweye’s targeted marketing campaigns.
  • Actiance announces Compliance Integration for Cisco Spark.
  • Currencycloud and Hyundai Card partner to launch Korea’s first mobile remittance service provided by a credit company.
  • Bazaarvoice adds 170 new jobs.
  • nCino expands Credit Analysis Capabilities to Give Financial Institutions’ Underwriting a Boost.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • “Finovate Alums Help Represent Fintech Innovation in Israel”

On FinDEVr.com

  • “Mobeam Barcode Beaming Technology Gains Broader Integration with Samsung Pay”
  • “Up from Down Under: VIX Verify Chooses Atlanta’s Transaction Alley for Americas Headquarters”

Around the web

  • The American Genius interviews Gene Austin, Bazaarvoice CEO.
  • Ripple and Temenos partner to power direct, real-time, bank-to-bank settlements for Deloitte.
  • Ignite Sales wins Gold Stevie award for sales and marketing intelligence excellence for a second year in a row.
  • Vantiv and Payment Logistics team up to provide EMV payment solutions for Action Systems.
  • Strongsuit interviews Stuart Frankel, Narrative Science CEO and co-founder.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • “Tagit Locks in More than $8 Million in New Funding”

On FinDEVr.com

  • “Symbiont to Help Delaware Embrace the Blockchain”

Around the web

  • “OutsideIQ Launches Real-Time Risk Monitoring Tool”
  • Check Point launches free Security Checkups for Australian and New Zealand enterprises.
  • Business Insider covers the birth of BlackRock’s FutureAdvisor.
  • NuData Security more than doubles behavioral transaction volume in the past year, following rapid adoption of its NuDetect solution.
  • Ayondo doubles Revenues in 2015 to £7.3 million.
  • Jack Henry extends Banno platform to Windows 10.
  • Avalara discusses plans to use blockchain technology to track asset ownership.
  • Matchi to host the Liberty Fintech Challenge 2016.
  • CIO.com quotes Bazaarvoice CMO Sara Spivey on marketing to millennials with user-generated content.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

Around the web:

  • Nomis Solutions introduces new version of its Dynamic Pricing solution with behavioral attribute pricing and active recalibration.
  • ReBusiness Online looks at Bazaarvoice and its move into new offices in Austin.
  • Bank Innovation: Dwolla updates its API to facilitate better ACH transactions.
  • Business Insider quotes itBit CEO Chad Cascarilla on banks and the blockchain.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.