Bazaarvoice, a startup that leverages product reviews and user-generated content (UGC) to help banks and retailers find and reach consumers, marked its fifth acquisition this week with the purchase of Influenster. Terms of the deal were undisclosed.
The deal offers Bazaarvoice access to the six million community members on Influenster’s product discovery and reviews platform. Combined, these members have written more than 38 million product reviews and create more than 50,000 pieces of content on a daily basis. This network, coupled with Bazaarvoice’s own database of 6,000+ global brand and retailer websites, will offer brands a one-stop shop where they can build customer relationships, create product reviews and UGC strategy, and scale word-of-mouth marketing.
Offering insight into the acquisition decision, Joe Davis, CEO of Bazaarvoice, said, “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives.” He added, “We’re excited to partner with a company that shares our belief in the power of the everyday consumer.”
Before today’s acquisition, Influenster had raised $8 million since it launched nine years ago. Post-acquisition, the company’s founders, Aydin Acar and Elizabeth Scherle, will remain involved in “key functions” at Influenster. The companies have not disclosed the founders’ official roles or titles.
Austin, Texas-based Bazaarvoice, which also has offices in Chicago, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney, is now offering the new integrated platform in North America. The company will launch in Europe this fall and expand to more international locations in 2020.
Bazaarvoice’s other acquisitions include AddStructure in 2018, FeedMagnet in 2014, and Power Reviews and Longboard Media, both in 2012. The company demoed at FinovateSpring 2012.