Omnichannel digital customer engagement platform for financial services Glia has raised $20 million in new funding. The Series B round for the Best of Show winning company formerly known as SaleMove was led by Insight Venture Partners, and takes Glia’s total capital to $29 million.

The company will use the funds to get bigger, adding to its product development, sales, solutions, and marketing organizations and infrastructure. Glia co-founder and CEO Dan Michaeli praised Insight’s record of collaborating with “best-in-class SaaS companies” and made a direct connection between the firm’s investment with Glia’s growth plans.

“By adding an investor as strong and experienced as Insight, we are poised to rapidly expand Glia’s market reach,” Michaeli said.

Left to right: Glia’s Jordan Christopher (SVP Sales) and Patrick Yoon (Account Executive) demonstrating Omniguide at FinovateEurope 2019.

Glia specializes in helping companies maximize the way they engage with their customers. Its digital communications platform enables businesses to leverage messaging, video, co-browsing, AI, and voice to communicate with their customers the way they want to communicate and via the channel of their choice – whether between sessions or in the middle of a session.

“Almost every interaction between businesses and customers today involves a screen, yet the main method of getting in touch is still an old-school phone call,” Michaeli explained. “Over the next 3-5 years, the move from phone-first to digital-first communication will define the businesses that win customer experience in their category.”

With Glia, a customer service conversation can begin on a smartphone, transition seamlessly to co-browsing, and then move on to conversational AI with an intelligent agent or live chat with a human representative. And while the technology has strong application for sales teams (hence the company’s original name, SaleMove), the evolution of the technology has led to an evolution in the way the technology can be deployed.

“As we’ve built on (our) initial vision, our customers have found many ingenious uses for our functionality that we didn’t imagine at the time,” Michaeli said. “We realize now that the platform does so much more than move sales, so we’ve made the decision to build a brand which supports that wider vision of the value our customers are achieving.”

A four-time Best of Show winner as SaleMove, Glia picked up a fifth Best of Show award for its live demo at FinovateEurope earlier this year. At the conference, the company showed how its new solution, OmniGuide, enables companies to deploy one or more conversational AI engines across the enterprise.