How they describe themselves: Zogo applies behavioral economic research developed at Duke University to improve youth financial literacy.
How they describe their product/innovation: Zogo app breaks down complicated financial concepts into bite-sized chunk and rewards incentives to users who complete them. The app is also branded by financial institutions.
Product distribution strategy: Direct to Business (B2B), through financial institutions, licensed
Bus. Dev. & Press: Bolun Li, CEO, email@example.com