FinovateFall 2019 / Zogo Finance

Presenter Profile:

How they describe themselves: Zogo applies behavioral economic research developed at Duke University to improve youth financial literacy.

How they describe their product/innovation: Zogo app breaks down complicated financial concepts into bite-sized chunk and rewards incentives to users who complete them. The app is also branded by financial institutions.

Product distribution strategy: Direct to Business (B2B), through financial institutions, licensed


Bus. Dev. & Press: Bolun Li, CEO,

More Videos: FinovateFall 2019