Plaid Adds Enhanced Anti-Fraud Engine to its Identity Verification Solution

Plaid Adds Enhanced Anti-Fraud Engine to its Identity Verification Solution
  • Plaid added a new anti-fraud engine to its Plaid Identity Verification (IDV) solution.
  • The addition leverages autofill to accelerate sign up and help reduce manual errors. The technology also assesses device behavior and the way users input their personally identifiable information (PII).
  • Plaid announcement comes in the wake of news that the company is expanding in Europe.

Open banking innovator Plaid has added a new anti-fraud engine to its identity verification solution, Plaid Identity Verification (IDV). The anti-fraud engine supports a faster verification process to boost both conversions and signups. The new addition also assesses behavioral risk to better defend against emerging threats and strategies from fraudster and financial criminals.

The new tool comes months after Plaid launched its identity verification solution, and is the product of Plaid’s work with “hundreds of digital finance companies” in industries ranging from crypto and neo-lending to proptech and banking. Not only did Plaid’s work with these firms underscore fraud as a “top challenge.” it also highlighted two chief values that companies have when it comes to improving security and anti-fraud protection: a fast and secure onboarding process and a fraud defense regime that is capable of evolving to meet new threats.

To enhance the onboarding process, Plaid’s new tool offers an autofill experience that makes sign up seamless without compromising security. Customers in the U.S. only need to enter their date of birth and phone number when signing up, and Plaid’s autofill technology auto-populates with full name, address, and social security number and other information associated with the user’s phone number and birthdate. The autofill feature accelerates the verification time for customers from 30 seconds to as little as 10 seconds. Plaid also noted that its autofill feature can improve conversion by up to 20%.

The new anti-fraud engine also assesses device behavior and the way users enter their personally identifiable information (PII) to detect a range of behaviors that are associated with fraudulent actors and bots. The tool analyzes the speed and pace with which PII is entered, the order in which data is imputed, whether the data input method is copy and paste, and more. By monitoring these behaviors during the sign up process, Plaid’s new anti-fraud enhancements will help users of Plaid Identity Verification accurately verify customer identity, reduce fraud incidents, and meet compliance obligations.

Plaid’s announcement comes in the wake of big expansion and partnership news for the company. In August, Plaid reported that it will be expanding its operations in Europe. The company now offers its open banking capabilities in both Spain and Portugal, and provides clients in Germany with data connectivity services. The move comes with the addition of a pair of new Payment Service Provider (PSP) partners: Norbr and GlobePay. Plaid anticipates launching operations in other European countries soon, including Sweden, Denmark, Norway, Lithuania, Latvia, and Estonia.

Also in August, Plaid announced a partnership with fellow Finovate alum Wise (formerly Transferwise). The deal will enable Wise customers to access to more than 6,000 apps courtesy of Plaid’s open finance core exchange, launched earlier this year. Venmo, Chime, and Truebill are among the apps that Wise customers will be able to select and add to their digital platforms.

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Plaid Teams Up with Truework to Launch Income Verification Solution

Plaid Teams Up with Truework to Launch Income Verification Solution
  • Plaid teamed up with Truework to launch a new income verification solution, Plaid Income.
  • The new offering will make it easier for loan applicants to share income and employment information with lenders.
  • The Truework partnership comes just days after Plaid introduced its Identity Verification and Monitoring solution, as well as its partnership with financial wellness company Current.

Income and employment verification company Truework has partnered with Plaid to help the firm launch its new Plaid Income product. Plaid Income will bring greater accuracy, security, and speed to the loan application process. Prospective borrowers will be able to share income and employment data digitally and instantly with their approved lenders. Plaid Income will provide faster approvals for loan applicants while giving lenders greater confidence that they are lending the right amounts, to the right people, at the most appropriate interest rate.

“We built Plaid Income to provide a more inclusive credit system for all,” Plaid Head of Revenue Paul Williamson explained. “Partners like Truework share our consumer-first vision to empower them with control of their own financial data. Combined with their digital approach to income verification, we’re excited that Plaid Payroll is now integrated into the Truework platforms.”

A Finovate alum since 2014, Plaid introduced itself to Finovate audiences as part of our developers conference, FinDEVr Silicon Valley. In the years since, the San Francisco, California-based fintech has grown into a major force in the democratization of financial services, partnering with more than 6,000 fintechs – from Venmo to SoFi – as well as many of the world’s largest banks. The company’s network reaches 12,000 financial institutions in the U.S., Canada, the U.K., and Europe.

Most recently, in addition to its partnership with Truework, Plaid introduced a new verification and compliance solution, Plaid Identity Verification and Monitor, that helps reduce fraud and boost conversion rates. Launched earlier this month, the new offering features a complete verification, AML, and KYC compliance solution that serves multiple use cases including account opening and funding, trading, and lending. Also this month, U.S.-based financial wellness platform Current announced Plaid as its first partner. Current offers a platform API that helps fintechs to build embedded financial solutions.

“Our new platform API gives open banking partners the capability to embed our core banking technology,” Current CTO Trevor Marshall said. “With Plaid, our members can access experiences that can help improve their financial lives with control and security.”

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Current Launches Platform API, Forges Partnership with Plaid

Current Launches Platform API, Forges Partnership with Plaid
  • Current launched its platform API today and introduced Plaid as its first partner.
  • The collaboration between Current and Plaid will enable Current members to access digital financial services from more than 6,000 apps and services on the Plaid network.
  • Current earned a valuation of $2.2 billion after securing $220 million in Series D funding last spring.

Fintech platform Current launched its platform API today. The new offering is designed to bring seamless integrations and embedded banking experiences to fintechs and financial services companies. The product launch is being accompanied by news that Current has secured its first partner, API-first data network Plaid. The partnership will enable Current members (totaling nearly four million) to access an even wider range of innovative digital financial solutions to help them better manage their finances. These solutions, available via the Plaid network, range from digital payments to financial planning to investment tools.

“Our new platform API gives open banking partners the capability to embed our core banking technology,” Current CTO Trevor Marshall said. “We’re thrilled to be working with Plaid, the industry leader in open banking, as our first partner. We enabled this integration in response to feedback from our members. With Plaid, our members can access experiences that can help improve their financial lives with control and security.”

In working with Plaid, Current will provide its members with a credential-less open finance experience, leveraging both Current’s API as well as phone number and device authentication to reduce friction.

“We’re thrilled to enable a simple, secure on-ramp to digital financial services for Current members, who are often banking for the first time in their lives,” Plaid Partnerships Lead for Universal Access Raja Chakravorti said. “The integration ensures that consumers are in control of where and how their financial data is permissioned and shared, information that is essential to setting up a healthy financial life.”

Founded in 2015 and headquartered in New York, Current offers a variety of solutions to help its members change their lives by creating better financial outcomes. The company offers up to 4.00% APY via its Savings Pods solution, provides overdraft protection of up to $200, enables early wage access for members who use direct deposit, and gives consumers up to 15x the points on qualifying transactions made via the Current debit card.

Current secured $220 million in Series D funding last spring in a round led by Andreessen Horowitz. The investment gave the company a valuation of $2.2 billion. Stuart Sopp is CEO.

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Fintech Merger and Acquisition Activity Starts Strong in Q1 2022

Fintech Merger and Acquisition Activity Starts Strong in Q1 2022

While 2021 was a record year for fintech merger and acquisition (M&A) activity, 2022 is off to a great start.

According to FT Partners, there were 1,485 M&A deals in the fintech space totaling $348.5 billion in 2021. As Square’s $29 billion takeover of Afterpay demonstrated, last year’s massive volume is partially thanks to multiple large deals.

This quarter, only eight of the 21 deals initiated disclosed financial details. Of those, the deal volume added up to almost $5 billion.




While experts predict that 2022 M&A activity will likely see momentum from 2021, there are two aspects to watch out for this year. First, we will not see as many SPACs as we saw last year. This may decrease the number of companies choosing to exit this year. Second, fintech valuations are deflating after experiencing huge rises over the course of the past two years. While the loss in value won’t directly impact the number of M&A deals, it will decrease the deal volume.

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Plaid and Green Dot Leverage Open Finance to Help Customers Access their Money

Plaid and Green Dot Leverage Open Finance to Help Customers Access their Money
  • Open finance company Plaid and money management solutions provider Green Dot entered into a partnership this week.
  • Green Dot will help its GO2bank customers connect to more than 6,000 apps and services powered by Plaid.
  • The partnership leverages Plaid Exchange, the company’s open finance API solution.

Open finance expert Plaid and money management solutions provider Green Dot have teamed up this week. The two are tapping the power of open finance to offer GO2bank customers more seamless data connectivity among and between their financial apps.

Leveraging Plaid’s open finance API solution Plaid Exchange, Green Dot will help its GO2bank customers securely connect to more than 6,000 apps and services powered by Plaid. The move ultimately offers end users access to a wider range of financial tools, which is critical for underbanked consumers.

“Our focus at Green Dot is giving all people the power to bank seamlessly, affordably, and with confidence,” said Green Dot Chief Product Officer Abhijit Chaudhary. “Through this partnership with Plaid, we are enabling real change in the industry by delivering an on-ramp for consumers who can benefit from simple, secure access to digital solutions.”

Launched in 2021, GO2bank was created to help Americans living paycheck to paycheck. The digital bank aims to offer a seamless and affordable experience that provides users with tools to serve their unique needs. For example, GO2bank offers up to $200 overdraft protection, high-interest savings accounts, credit building tools, and early wage access.

GO2bank parent company Green Dot was founded in 1999 and has since served more than 33 million customers. The company considers itself a branchless bank with more than 90,000 retail distribution locations across the U.S. In addition to its direct-to-consumer model, Green Dot also offers banking-as-a-service that enables banks and fintechs to leverage its bank charter, APIs, and cash deposit network to build out their own offerings.

With $734 million in funding, Plaid helps 12,000+ FIs offer their customers access to third party financial services via a suite of APIs to connect consumers, financial institutions, and developers. The company also offers a suite of analytics products that provides further insights into transactions. Plaid was founded in 2013 and is headquartered in San Francisco, California.

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Marqeta Teams Up with Plaid to Simplify ACH Transfers

Marqeta Teams Up with Plaid to Simplify ACH Transfers
  • Marqeta and Plaid have teamed up to simplify and streamline the ACH transfer process to enable faster funding of financial accounts.
  • The collaboration is designed to provide both seamless account funding as well as additional security during data transfer.
  • Both Marqeta and Plaid made their Finovate debuts as part of Finovate’s developer conference series, FinDEVr.

A partnership between a pair of Finovate alums – card-issuing platform Marqeta and financial data network Plaid – will simplify ACH transfers to make it easier for customers to authenticate and fund their accounts.

Per the agreement, Marqeta customer cardholders will be able to transfer money seamlessly between customers and external accounts, as well as verify and link to external accounts faster. The company’s customers also will be able to keep cardholders informed on the status of fund transfers via real-time notifications, and better manage issues ranging from initiations to cancellations to return. Enhanced security is another benefit of the partnership. Marqeta customers no longer will need to store sensitive information from cardholders’ external bank accounts – relying instead on tokens while Plaid and Marqeta exchange necessary bank account information in the background.

“We’re making it as simple as possible for consumers to access their bank information from one application, and reduce the time it takes to fund and begin using their account,” Marqeta Chief Operating Officer Vidya Peters explained. “Through our Plaid integration, developers building on Marqeta can authenticate users’ bank accounts without the complexity and extra time associated with traditional ACH processing, creating an overall more seamless experience.”

Founded in 2010 and headquartered in Oakland, California, Marqeta is an alum of our developers conference FinDEVr Silicon Valley. The company’s card issuing platform provides businesses with the infrastructure, technology, and tools to build and manage their own payment programs. Last month, Marqeta announced that it has secured certification to operate in three countries in Southeast Asia – Singapore, Thailand, and the Philippines – which means the company’s platform is now enabled in 39 countries around the world. Marqeta announced that, with its further expansion into the Asia Pacific (the company is also active in Australia and New Zealand), it will establish an Asia Pacific regional hub in Singapore later this year.

Also a veteran of our developers conference, Plaid began 2022 with the launch of its data privacy solution, Plaid Portal. The new privacy tool is designed for customers who have used Plaid to connect their financial accounts to apps and services in the U.S. Plaid Portal allows account holders to see which apps have accessed their financial data and to control where the data is shared. The company calls the new offering “one of many tools” under development to give customers both greater visibility into and control over how their data is shared. Ideally, this additional transparency will help allay data privacy concerns and provide users with greater confidence when it comes to taking advantage of increasingly open nature of the modern digital financial ecosystem.

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Plaid Acquires Cognito

Plaid Acquires Cognito

Open finance network Plaid is snapping up identity verification and compliance platform Cognito in a deal valued around $250 million.

Plaid’s “next major step” as a company is to help developers build onboarding experiences. And because identity is a huge piece in the onboarding process, Cognito’s technology will be key in the launch of the new tool. “This means simplifying every step of the consumer journey from their first interaction during signup, to the first magical moment delivered by that product – the first time sending money to a friend, or the first time trading a stock or cryptocurrency,” Plaid CEO Zach Perret said in a blog post.

Perret cited identity verification, account connection, and account funding as three parts of a complete onboarding experience. Currently, Plaid’s technology takes care of the latter two pieces but is missing identity verification technology. According to TechCrunch, Cognito’s technology will be available to Plaid’s 5,500 clients as an optional add-on. Plaid’s services range from a free option to a package that costs north of $500 per month.

Cognito’s technology verifies user identity by connecting their phone number with their traditional identity data such as name, date of birth, address, and social security number. The California-based company also helps businesses stay compliant by managing and automating their anti-money laundering and politically exposed person screening. Since it was founded in 2014, Cognito has verified 76 million users for 300 clients including Affirm, Brex, and Current.

Today’s news is another signal of expansion for Plaid, which partnered with Dwolla, Square,, Currencycloud, and Marqeta last October to move into account-to-account payments.

With $734 million in funding, Plaid helps 11,000+ FIs offer their customers access to third party financial services via a suite of APIs to connect consumers, financial institutions, and developers. Plaid also offers a suite of analytics products that provides further insights into transactions. The company was founded in 2013 and is headquartered in San Francisco, California.

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Currencycloud Taps Plaid to Streamline Account Funding

Currencycloud Taps Plaid to Streamline Account Funding

Global payments platform Currencycloud has teamed up with open finance network Plaid this week. Through the collaboration, the two will offer a joint solution to make it easy for U.K. banks and fintechs to operate in multiple currencies.

The overall objective of the partnership is to reduce friction for Currencycloud customers. Currencycloud will embed Plaid’s Payment Initiation Services (PIS) into its app, allowing customers to pull money directly into their account from any bank without ever leaving the app.

The rollout will begin with customers using the Currencycloud Direct white-label solution, and will later roll out to the entire Currencycloud platform.

“The internet has made business more borderless than ever before, but it is incredibly difficult to move money across countries. Accepting, settling, and converting payments is complicated, expensive, and can take time,” said Plaid Head of European Partnerships Farid Sedjelmaci. “Combining Plaid’s Payment Initiation Services with Currencycloud’s all-inclusive platform for foreign exchange provides a smooth payment experience that obscures all of the complications with online global money movement.”

Prior to the partnership, the only way customers using Currencycloud Direct could top up their account was to leave the app, log into their bank app, and submit the payment. Embedding Plaid’s PIS reduces this friction, streamlining the account funding process.

Currencycloud was founded in 2012 and has since processed more than $100 billion to over 180 countries. The U.K.-based company works with FIs and fintechs including Visa, Dwolla, and Mambu to help them provide cross-border infrastructure solutions to their clients.

Plaid helps 11,000+ FIs offer their customers access to third party financial services via a suite of APIs to connect consumers, financial institutions, and developers. The company was founded in 2013 and is headquartered in San Francisco, California.

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Q2 and Plaid Partner Up to Expand Access to Digital Banking Solutions

Q2 and Plaid Partner Up to Expand Access to Digital Banking Solutions

A strategic partnership between Finovate alums Q2 and Plaid will give 18 million consumers across more than 500 banks and credit unions the ability to access 5,500+ fintech apps and other digital banking features. The alliance, announced today, combines Q2’s digital banking platform and Plaid’s open finance platform, Plaid Exchange. The goal is to provide customers with a secure and reliable way to both connect accounts to digital apps and services, as well as give them the tools to manage these connections.

“At Plaid, we believe all consumers should have access to digital financial services, regardless of where they bank, and the Q2 team shares this same mission,” Plaid director of strategic partnerships Reed Bouchelle said.

The partnership also will enable Q2’s financial institution customers to leverage Plaid’s APIs to give accountholders fast, easy, and secure digital account funding. New customers will be able to save time and effort by linking their bank accounts during the account opening process to fund new accounts in seconds rather than days.

“Our partnership extends beyond data access,” Bouchelle continued. “With Plaid, Q2 financial institutions will enable consumers to more easily fund new accounts and see a holistic view of spending and net worth across all of their financial accounts,” he said. Bouchelle credited a quartet of Plaid solutions – Exchange, Auth, Identity, and Transactions – for ensuring the comprehensive nature of the new functionality.

Q2 Chief Technology Officer Adam Blue highlighted the needs of financial institutions serving diverse communities in emphasizing the importance of the partnership with Plaid. “To stay competitive in the market, and provide unparalleled customer experiences,” Blue said, “FIs need to offer the services their customers expect. By integrating Q2’s digital banking platform with Plaid Exchange, Q2’s financial institutions will be able to effectively partner with fintechs while providing improved end-user experiences to their customers.”

Austin, Texas-based Q2 was founded in 2004 and made its Finovate debut (as Q2ebanking) at FinovateSpring seven years later. The digital banking and lending solution provider went public in spring of 2014 under the ticker symbol QTWO, and currently has a market capitalization of $4.8 billion. The company’s Plaid partnership announcement comes just weeks after Q2 inked a deal with Stanford Federal Credit Union ($3.6 billion in assets; 77,000 members) to deploy both its digital banking platform and its Q2 Innovation Studio. Q2 also recently announced core processing partnerships with b1BANK ($3.9 billion in assets), Citizens Bank of Edmond ($350 million in assets), and fellow Finovate alum Moven.

Financial data network Plaid works with more than 11,000 financial institutions to ensure broad access to the thousands of digital financial services built on its platform. Making its Finovate debut in 2014 as a presenter at FinDEVr SiliconValley where the company demonstrated its “API for Financial Infrastructure,” Plaid has become synonymous with the movement to democratize digital finance. The company secured a Series D extension – amount undisclosed – from American Express and JP Morgan in August and, later that month, announced a new partnership with advanced bank-to-bank transfer solutions company Astra. Earlier this month, Plaid announced a collaboration with Silicon Valley Bank to make the institution the first to offer ACH account token integration with its technology.

“With Silicon Valley Bank,” Plaid Head of Revenue and Partnerships Paul Williamson said when the partnership was announced, “thousands of fintech innovators now have access to an integrated payment processing solution that combines the power of SVB and Plaid to deliver seamless, convenient digital finance experiences.”

Plaid was founded in 2013 by William Hockey and Zachary Perret (CEO). The company achieved unicorn status in 2018 after securing a $250 million Series C investment that gave the San Francisco, California-based firm a valuation of $2.65 billion.

Plaid Lands Funding from JP Morgan Private Capital & Amex

Plaid Lands Funding from JP Morgan Private Capital & Amex

Financial data and infrastructure platform Plaid announced today that it received an undisclosed amount of new funding from J.P. Morgan Private Capital Growth Equity Partners and Amex Ventures, which first invested in the California-based company in 2016. The new round boosts Plaid’s total funding somewhere north of $724 million.

In a statement, the company said that today’s investment will help it “further accelerate efforts to meet rising consumer demand for digital finance; a shift powering the rapid growth of Plaid’s diverse customer ecosystem.”

The funds are an add-on to the company’s $425 million Series D round announced in April. While that investment valued Plaid at $13.4 billion, today’s new funds do not alter the valuation.

This may be J.P. Morgan’s first investment in Plaid, but the two have been data partners since 2018. There is also a storied history between Plaid and J.P. Morgan CEO Jamie Dimon. Earlier this year Dimon cited Plaid as an example of a company that improperly uses client data. However, Dimon did not cite any specific scenarios to back up his accusation.

Plaid was founded in 2013. The company builds APIs to connect consumers, financial institutions, and developers. Plaid also offers a suite of analytics products that provides further insights into transactions. As the rise of open finance in the U.S. has begun to impact firms both in and out of fintech, Plaid is on its way to becoming a household name.

“While we’re still in the early innings of the digital transformation in financial services,” said Plaid CEO Zach Perret, “we’re excited to work with the thousands of banks, fintechs and non-financial institutions in our network to create what’s next.”

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Four on 50: Finovate Alums Earn Spots on CNBC Technology Disruptors List

Four on 50: Finovate Alums Earn Spots on CNBC Technology Disruptors List

For many, at least in fintech, the conversation on innovation has begun to shift from an emphasis on disruption to a focus on the possibilities of collaboration.

But the title of “Technology Disruptor” is still a coveted one, especially in the popular media where talking heads talk about technology trends like celebrities mincing down the red carpet on awards night.

CNBC has been culling the ranks of Technology Disruptors for nearly a decade and, this week, introduced its ninth CNBC Disruptor 50 list. The collection of technology companies is designed to highlight private firms that have helped lead the way out of the COVID-19 era “with business models and growth rates aligned with a rapid pace of technological change.”

See the full list at For now, here’s a look at the four Finovate alums who made this year’s roster.

#7 Marqeta

Like most of the Finovate alums that made this year’s CNBC Disruptor 50 list, Marqeta was first introduced to our audiences via its participation in our developer’s conference FinDEVr SiliconValley 2016.

The company leverages its open API platform to enable its clients and partners to instantly issue and process card payments. With more than $528 million in funding, the Oakland, California-based firm is reportedly readying for a $100 million initial public offering later this year.

#38 Ripple

Does anyone remember OpenCoin? That was the company that Chris Larsen brought to FinovateSpring in 2013 to introduce a new virtual currency and distributed open source protocol called Ripple.

In the years since then, Ripple has grown into enterprise blockchain company with hundreds of customers in more than 55 countries who are using its solutions. The company’s XRP Ledger and digital asset XRP, running on Ripple’s global network, improve and enhance payment services for businesses around the world.

#39 Plaid

An alum of our developers conference FinDEVr, Plaid became a household word in the fintech community when Visa tried to acquire the company in January 2020. That plan was nixed by the U.S. Justice Department, but Plaid has continued on its innovative path to promote open finance via API.

Dedicated to helping connect people’s financial accounts to their apps, Plaid has added key insights to the data access it facilitates via a suite of analytics solutions such as its new income verification product, Plaid Income.

#40 Nubank

International fintech has always been part of the Finovate/FinDEVr beat. Back in 2016, a Brazilian financial services startup with the backing of an impressive array of venture capitalists demonstrated its unique approach to fintech development at FinDEVr New York 2016.

Today, that company, Nubank, is the biggest fintech in Latin America. The company operates as a challenger bank with more than 34 million customers and offices in Berlin and Mexico City, in addition to its São Paulo, Brazil headquarters.

Other fintechs that made this year’s CNBC Disruptor 50 are:

  • Robinhood
  • Stripe
  • Brex
  • Chime
  • TALA
  • Flutterwave

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Plaid and Square Team Up to Improve the ACH Payments Experience

Plaid and Square Team Up to Improve the ACH Payments Experience

Two fintech megaliths, financial data and infrastructure platform Plaid and merchant services company Square formed a partnership this week that will offer merchants a smoother experience when it comes to ACH payments.

Through the deal, U.S. merchants can process ACH payments without storing clients’ bank account information. Square is leveraging a tokenized check system that uses Plaid to help customers connect their bank accounts. Plaid enables customers to enter their bank login credentials to connect their account and enable the payment.

This system works especially well for businesses that take payments for high-value orders. That’s because it increases the certainty that they payment will go through. Making acceptance even easier, Square offers fee-free refunds on ACH payments processed.

“Payment flexibility, security, and transparency are core to Square’s Payment Platform,” said the Head of Square’s Payment Platform Dennis Jarosch. “By offering ACH payments, we can help businesses process large transactions online at a low cost without worrying about bank authentication, compliance, or any managed payment complexities. We’re excited to offer ACH as one of many ways that businesses get paid fast and securely with Square.”

For Plaid, this news comes shortly after the company closed a $425 million round of funding. Plaid was founded in 2012 to build APIs to connect consumers, financial institutions, and developers. Today, the company also offers a suite of analytics products that provides further insights into transactions.

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