Plaid, a provider of APIs for financial infrastructure, announced its expansion into the U.K. this week. The move makes a lot of sense– an open banking fintech is launching in the motherland of open banking.
“We’re building a financial network that will deliver on the promise of open banking with the best in both local expertise and global opportunity,” Keith Grose, International Lead at Plaid said in a blog post.
The U.K. is Plaid’s second international market after launching in Canada last year. The expansion overseas initiates the San Francisco-based company’s more comprehensive launch into Europe as a whole.
Plaid elected to launch in the U.K. because, as some have argued, the region is the fintech capital of the globe. More than 1,600 fintech companies have come out of the U.K. and that number is projected to double in the next ten years.
Today’s news is as much about Plaid launching in the U.K. as it is about opening up the possibility for its client applications to do business in the region, as well. Venmo, Robinhood, Coinbase and Acorns all use Plaid to connect to their customers’ U.S. bank accounts, and can now more easily expand into Europe using existing integrations.
Plaid, which was granted its AISP license from the U.K.’s Financial Conduct Authority last October, currently offers five of its products in the U.K.:
Auth, an account authentication tool
Balance, which pulls account balance information in real-time
Identity, which leverages bank data to verify consumer identity
Transactions, which pulls bank statement data across banks
Assets, a verification of assets tool
Missing from this list is Plaid’s Income product, a tool that validates a consumer’s income and verifies direct deposit data.
At FinDEVr San Fransisco 2014, the company’s founder, Zach Perret gave a presentation about leveraging the Plaid API for financial infrastructure. Plaid has raised $310 million since it was founded in 2013. After the company’s most recent investment last year, TechCrunch estimated Plaid to be valued at $2.65 billion.
Plaid began 2019 by acquiring its competitor Quovo in a $200 million deal. At FinovateSpring earlier this month bill payment platform doxoannounced it is leveraging Plaid to bring customers overdraft protection when paying their bills online. And last week, Plaid unveiled Plaid Direct, a lightweight integration that makes banks and fintechs a data source in the Plaid network, allowing end customers to enjoy open banking connectivity across financial service providers.