- Financial mentorship platform for women, Penny Finance, has launched a new automated account integration.
- The new offering comes courtesy of a partnership with financial data connectivity innovator Plaid.
- Wall Street veteran Crissi Cole founded Penny Finance in 2020.
Penny Finance has added a new feature courtesy of the company’s partnership with Plaid. The financial mentorship platform for women announced the launch of a new automated account integration that will power enhanced money insights for its members. After linking their bank accounts to the Penny Finance platform, members will receive personalized, financial wellness reminders via email. Members will also get a customized version of Penny Finance’s education and mentorship guidance. This includes everything from helping members understand the differences between their various accounts, to strategies to maximize their financial opportunities. An example of the latter could be a suggestion to transition from a standard savings account to a high yield savings account.
“Managing your finances should be easy. You shouldn’t have to dig through statements, read a finance book, or ask your dad how to manage your money,” Penny Finance CEO and founder Crissi Cole said. “We are so excited to take the guesswork out of managing your money for the most high-potential group of investors out there: women.”
Cole founded Penny Finance in 2020. The company is the first personalized, tech-powered financial mentorship platform to offer real-world advice to women who lack access to a financial advisor. Earlier this year, the company earned a spot in the 2023 Techstars Future of Longevity startup accelerator in partnership with Pivotal Ventures. Penny Finance is among ten startups participating in the program.
Penny Finance began the year with the launch of an all-in-one community feature. The offering provides a welcoming space for women to come together and share advice on a variety of financial wellness topics. The Penny Finance team moderates the new feature, which hosts questions on everything from debt management to investing.
“Women are whip-smart,” Cole said when the community feature was introduced in January. “We are more educated, live longer, and yet, we typically retire with one-third of the wealth of a man. Why? The system wasn’t built for us. The world of finance is a ‘boys club’ with its own rules. But, the good news is, it’s not as complicated as they made it out to be.”
Plaid has been a Finovate alum for nearly a decade. The company introduced itself to Finovate audiences as part of our developers conference, FinDEVr SiliconValley, in 2014. In the years since, the financial data connectivity innovator has grown into a leading fintech that powers more than 7,000 apps and services with its API-first network. The company also facilitates connections to more than 12,000 financial institutions. Headquartered in San Francisco, California, Plaid was founded in 2013. Zach Perret is CEO.