MX Teams Up with Personal Financial Wellness App Dave

Fresh from being showcased by Forbes in its Next Billion Dollar Startups 2019 feature last month, PFM app Dave has partnered with leading financial services data platform MX, and will leverage the company’s technology to help users better analyze their expenses and manage their finances. The app, which has more than 3.5 million users, helps with budgeting and building credit, and improves cash flow by helping users access short-term financing between paydays. And rather than charge fees, Dave users pay for the service on a “tip-based model.”

“The deliberate approach Dave has taken to empower greater financial strength and solve the pervasive financial pain point of overdraft fees is inspiring and exactly the kind of innovation MX loves to enable through its highly available and augmented data platform,” MX Chief Customer Officer Nate Gardner explained.

Described as the finance version of David taking on the Goliath of the big banks, Dave was launched in 2016 by Paras Chitrakar, John Wolanin, and current CEO Jason Wilk. The app was named App of the Day at the Apple Store in the spring of 2017, and has been downloaded nearly 10 million times. In Forbes’ profile of the company last month, the authors noted that Dave had raised $13 million in funding, and estimated the company’s 2018 revenues at $19 million. Mark Cuban is among the company’s investors.

MX demonstrated its latest innovations at FinovateFall 2017, where it presented Discovered Accounts, a solution that helps financial institutions maximize the personalization opportunities that exist within transaction data. The company is a multiple time, Finovate Best of Show winner, having been honored by Finovate attendees six times since their Finovate debut in 2014 (as Money Desktop).

In June, MX announced a major funding, picking up $100 million in a round led by Battery Ventures. The additional capital took MX’s total financing to $175 million, and will help fuel product development and the hiring of what MX founder and CEO Ryan Caldwell called “the best talent in the industry.” He added, “We could have raised several times this amount, but we simply didn’t need the capital. We are disciplined in our spending and building for the long term.”

Dave is not the only partnership MX has forged this year. The company announced in May that it was teaming up with Meridian to make its Pulse personal financial wellness solution available to the credit union’s customers. Meridian is the largest credit union in Ontario, Canada, and the third largest in the country.

Also in May, MX partnered with fellow Finovate alum Kony, who will leverage MX’s PFM expertise to enhance its own digital banking experience product, Kony DBX.

Earning a 2019 Utah Genius award in April, Lehi, Utah-based MX has more than 2,000 financial institutions and 43 of the top 50 digital banking providers as partners. The company was founded in 2010.

Categories: MX

Finovate Alumni News


  • Agreement Express Partners with F1 Payments.
  • MX Teams Up with Personal Finance Wellness App Dave.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

MX Picks Up $100 Million in New Funding

MX, a provider of financial services data, has announced a $100 million financing round led by Battery Ventures, with participation from new and existing investors including the Tokyo-based venture capital firm, Digital Garage, reports Sharon Kimathi of Fintech Futures (Finovate’s sister publication).

The Series B round brings the company’s total equity financing to $175 million. The new investment reflects the value of financial technology data to banks, credit unions and other fintech companies, while allowing MX to accelerate its already rapid product development and customer growth.

With this round, the company will continue to be focused on the power of data that is cleansed, categorized, presented and usable.

“The use of data is essential to every industry, including financial services, and we are thrilled to support MX in its mission to leverage data to help drive better customer experience and deeper engagement for banks, credit inions, and fintechs,” said Michael Brown, general partner at Battery Ventures. “(It) leads to financial strength for everyone.”

He added “The company is already powering some of the top financial institutions in the world and is uniquely positioned to provide the smart aggregation and insights that the financial industry will need.”

Aside from Battery Ventures, new investors HIG Capital, Point72 Ventures, Sorenson Capital, Pelion Venture Partners, and Cross Creek Capital, also participated in the round, alongside National Bank of Canada and Washington Federal.

“With our surge in growth, we are proud of the fact that we have operated profitably the past two years, leading naturally to this next round of funding,” said Ryan Caldwell, founder and CEO of MX.

“We could have raised several times this amount, but we simply didn’t need the capital. We are disciplined in our spending and building for the long term. This additional investment will be spent on continuing to grow MX’s high-performing sales team, building upon our industry-leading user experience and partnerships, releasing a new product category that will be forthcoming, and hiring more of the best talent in the industry.”

MX is scaling quickly, with 15% of banks and credit unions in the U.S. already adopting MX technology and user growth rising in the last 24 months.

Headquartered in Utah, MX most recently demonstrated its technology at FinovateFall 2017. A multiple Finovate Best of Show award winner, MX was founded in 2010.

Finovate Alumni News


  • MX Picks Up $100 Million in New Funding.
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Around the web

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

MX Makes Meridian its First Canadian Customer for Pulse

According to financial data services innovator MX, if you’re going to bring your new, self-guided financial wellness tool in Canada, you might as well start big.

MX announced today that its Pulse solution will be available to members of Meridian, the largest credit union in Ontario, Canada, and the third largest CU in the country. The move will benefit not only Meridian members, but also those who are members of Meridian’s new digital entity, motusbank. According to the credit union, the partnership is part of its larger strategy to leverage digital technology to promote financial wellness.

“By investing in data and the latest personalized AI tools, we’re showing our members that we are serious about improving their financial health in the present and in the future,” motusbank SVP and COO David Baldarelli said. “Being able to get up and running so quickly with MX and work together as partners to customize Pulse for our members really sealed the deal.”

Pulse helps users make better financial decisions by providing AI-powered, personal, predictive, and proactive financial guidance. The solution benefits financial institutions by delivering customer engagement improvements like more logins (+60%), increased transactions per login (+32%), and an increase in NPS (+28%).

Founded more than 75 years ago, Meridian has grown into a credit union with 340,000 members and more than $21 billion in assets under management. The credit union has a network of 91 branches across Ontario, with commercial banking services available in 11 locations. Merdian launched its digital bank, motusbank, in April of this year, which offers savings and checking accounts, GICs and mortgages, as well as personal loans and lines of credit.

“We’re extremely excited about Meridian and motusbank choosing MX Pulse to provide AI-driven insights and advice to its members through online and mobile banking,” MX Chief Product Officer Brett Allred said. “This is a wonderful example of an industry leader using the power of clean data to deliver a world-class experience to its members while outpacing the competition in a rapidly evolving industry.”

The partnership news from MX is the second big fintech headline for the Utah-based fintech this month. Earlier in May, the company announced that it was teaming up with fellow Finovate alum, Kony, to bring PFM and spending categorization and classification to Kony’s digital banking solution, DBX.

MX most recently demonstrated its technology on the Finovate stage at FinovateFall 2017. At the event, the company showed how its Discovered Accounts solution leverages enriched transaction data to help banks and credit unions build and deepen customer engagement.

Featured in PaymentsSource’s list of the Best Fintechs to Work For at the beginning of the year, MX announced a collaboration with Personetics in March that will bring AI-powered, real-time insights on customer behavior and preferences to more banks and credit unions. The company unveiled MoneyMap with Pulse, a self-guided financial wellness solution in April and, later that same month, picked up a 2019 Utah Genius award.

Founded in 2010 and headquartered in Lehi, Utah, MX has raised $75 million in funding. USAA, Digital Garage, and Commerce Ventures are among the firm’s investors. The company has partnered with 1,800+ FIs and 43 of the top 50 digital banking providers. Ryan Caldwell is CEO and founder.

Categories: MX

Kony Taps MX for PFM Tech

Everyone, including fintechs, gets by with a little help from their friends. That must be what digital banking solutions provider Kony and financial data expert MX were thinking when they joined forces this week.

Under the agreement, Kony will leverage MX’s PFM expertise to bolster Kony DBX, its digital banking experience product. Specifically, Kony will use MX’s data services for PFM and tap into the company’s solutions for spending categorization and classification.

Explaining the decision to partner, Kony DBX SVP and GM Jeffery Kendall described access to clean, actionable financial data as “critical” for banks and credit unions to meet customer expectations. “We are excited to collaborate with MX to deliver valued-added data services for Personal Financial Management and spending categorization and classification solutions that will give consumers a clear view of their financial health. In addition, banks and credit unions can also gain insight so they can better tailor their digital banking offerings to their customers and members,” said Kendall.

Don Parker, EVP of partnerships at MX added, “Together, and through Kony’s expansive partner network, we will help more banks, credit unions and fintech developers grow faster, reduce costs, and deliver exceptional experiences to their customers.”

The first client of the joint solution is CommonWealth One Federal Credit Union, a 33,000 member credit union with branches in Northern Virginia; Washington, D.C.; and Harrisonburg, VA. “By having access to clean, relevant and categorized data, we will be able to better serve and meet our members’ financial needs, and our members will also be able to aggregate and see all of their accounts in one place, said Larry Flory, CIO of CommonWealth One Federal Credit Union. “Having improved insight into their finances will enable our members to make better financial decisions.”

This is Kony’s second major enhancement this month to the Kony DBX platform. A little over a week ago the company partnered with Micronotes to bring Micronotes’ personalized conversation solution to Kony DBX’s bank customers.

Kony’s CTO Bill Bodin and Product Marketing Manager Antonio Sanchez showcased the company’s digital banking platform at FinovateFall 2017. Kony was founded in 2007 and is headquartered in Austin, TX.

MX was founded in 2010 and is partnered with more than 1,800 financial institutions and 43 of the top 50 digital banking providers. Headquartered in Lehi, Utah, MX is a six-time Finovate Best of Show winner, having most recently presented at FinovateFall 2017, where it demoed Discovered Accounts.

Finovate Alumni News


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Around the web

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  • MX wins a 2019 Utah Genius award.
  • U.Today features Stash and Crealogix in its roundup of Top 12 FinTech Companies to Watch in 2019.
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  • BioCatch’s behavioral biometrics-based digital identity solution now available on the ForgeRock Marketplace.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


Around the web

  • TransUnion completes sale of U.K.-based Noddle to Credit Karma following FCA approval.
  • MX announces MoneyMap with Pulse, a self-guided financial wellness tool to empower banks’ customers.
  • Forbes: Most Active Israeli Venture Investor OurCrowd Leads Global Restructuring of Startup Funding.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Yes, Banks Can Compete with Apple’s New Credit Card

What’s in your wallet? Or rather, what’s in banks’ clients’ wallets? Some sexy competition appeared on the market yesterday, as Apple announced the pending launch of its own credit card in collaboration with Goldman Sachs and Mastercard.

The card is touted more for its mobile and digital qualities than its shiny titanium finish. Despite the shine, however, many of the card’s features and offerings aren’t new. And that’s good news for banks. While traditional financial institutions aren’t as sexy as tech companies such as Apple, they are generally viewed as more trustworthy. And with that kind of foundation, all banks need to do is piece together the features into their own credit card offering and market it properly.

Fortunately, there are plenty of fintech firms out there to help. Here are some of the features Apple is promoting and a list of corresponding fintechs that can help banks take the same approach.

Physical card security

Apple boasts a titanium card with the customer’s name etched on the front– no credit card number, no cvv code, no expiration date. All of that information is tucked away inside the app. Physical card innovator Dynamics takes a similar (though admittedly less visually appealing) approach. The Pennsylvania-based company offers a computer-in-a-card that hides part of the card number, the cvv code, and expiration date on the physical card until the consumer enters their PIN into the card. As an added bonus, Dynamics also offers in-card loyalty and rewards features, as well as a card that hosts multiple numbers, allowing customers to toggle between debit and credit cards.

Chat functionality

As a company that is known for simplifying technology, Apple is taking a similar approach with its customer service. “Have a question? Just text,” is the message the company features on its card website. Fortunately, there are plenty of fintechs that help banks simplify their customer experience. Two such companies are and Clinc, both of which leverage AI to save banks money on customer service representatives, while simplifying and expediting access to answers via a chat interface.


One way to win over customers is to convince them you’ll help them organize their finances and ultimately save them money. That’s why Apple is offering in-app PFM capabilities. And while the technology hasn’t changed much since it debuted before the fintech craze, the colorful user interface is beautiful enough to convince anyone to want to look at their spending behavior.

Banks have seemingly endless options to compete with this feature. And while most financial institutions currently offer some sort of PFM capabilities, it’s worth looking at it from a superficial point of view. Utah-based MX and Sweden-based Tink both offer visually-pleasing interfaces that are arguably more beautiful than Apple’s and are backed by powerful PFM engines.

Mobile app security

Apple’s iPhone holds the hardware for both fingerprint and facial recognition technology, and since the company is reinforcing its focus on security, it is leveraging biometrics for account access. With the right software, banks can leverage fingerprint and facial recognition technology as well. Jumio, IDology, and Mitek all offer technology banks can implement for fast account access, as well as account onboarding.

Fast onboarding

With access to consumer data, Apple has an advantage of being able to quickly onboard new consumers using existing consumer information. There are multiple fintechs that help banks onboard consumers quickly, as well, including Digital Onboarding, Q2’s Gro Solutions, and Fenergo. Digital Onboarding motivates customers to open new accounts using incentives and gamification. Gro Solutions touts the ability for customers to open and fund accounts in under four minutes. And Fenergo takes a holistic approach to onboarding, providing banks a lifetime view of the client to help perform data refreshes, ongoing due diligence, and upsell and cross-sell opportunities.


Credit card rewards programs may seem like a feature of the past, but rewards are certainly still relevant. With its new card’s rewards program, Apple once again seeks to simplify things by offering consumers daily rewards. Two fintechs, Cardlytics and Cartera Commerce, offer tried and true loyalty and rewards programs. These offerings not only boost consumer loyalty, they also offer banks further insight and analysis into consumer spending.

Apple’s new credit card is shipping this summer. Fortunately for banks, fintechs are here to help them compete.

Finovate Alumni News


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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.