A new strategic partnership between FICO and Equifax will help financial institutions better manage risk, marketing, and fraud. The two companies have introduced the Data Decisions Cloud: an end-to-end data and analytics suite that integrates Equifax Ignite, a data and analytics management solution, with FICO Cloud applications and Decision Management Suite, FICO’s digital decisioning platform.
“Our common mission is to empower financial institutions to leverage data-driven decisioning in all their customer interactions,” FICO CEO William J. Lansing said. “With this strategic partnership, FICO and Equifax will help organizations operationalize the best data with unparalleled predictive analytics and applied AI, and do so in a streamlined and cost-effective way.”
The Data Decisions Cloud will enable institutions to better navigate differentiated data to find insights and build highly-predictive models that add greater personalization and protection to the customer experience. For FIs in particular, the solution aims to accelerate the pace of innovation around data and decisioning by helping them take advantage of technologies like explainable AI and neural networks.
Via the partnership, the two companies plan to launch additional joint initiatives later in 2019. Among the upcoming products are a connected system that promotes data science collaboration by providing real-time access to raw and trended data, and an AML/KYC compliance-as-a-service solution. FICO and Equifax also plan to introduce an integrated, pre-screen marketing automation solution that creates FCRA-compliant, customer acquisition and retention campaigns.
“We are energized about this broad partnership between Equifax and FICO,” Equifax CEO Mark W. Begor said. “Two industry leaders are joining forces to help financial institutions better meet the needs of consumers and improve business agility.”
FICO (which stands for Fair Isaac Corporation) participated in our developers conference, FinDEVr NewYork in 2016, with a presentation called Rapidly Deliver Contextually-Powered Stream Processing. Members of the company’s product management and product engineering teams discussed how its Decision Management Platform transformed data “from raw to decision-ready” to help companies better manage risk, fraud, marketing, and customer service.
The company began the year with news of a partnership with electronics payments specialist Conductor to fight payment card fraud in Brazil. Also this year, FICO announced winning five new patents for fraud prevention, AI, and advanced analytics technologies. Founded in 1956 and headquartered in San Jose, California, FICO trades on the New York Stock Exchange under the ticker FICO, and has a market capitalization of $7 billion.
Atlanta, Georgia-based Equifax demonstrated its mobile app at FinovateFall 2011. More recently, the company introduced its Ignite solution in the U.K., and teamed up with fellow Finovate alum Experian to provide free credit monitoring via its TrustedID Premier service.
The global data analytics and technology company is active in 24 countries in the Americas, Europe, and the Asia Pacific region, and employs 11,000 workers around the world. With a market capitalization of $14 billion, Equifax trades on the NYSE under the ticker EFX.
