How they describe themselves: Finicity provides organizations and individuals data-driven insights that lead to smarter financial decisions. Through its powerful financial data aggregation and insights platform, accessed via a rock solid API, Finicity delivers the consumer-permissioned data required for financial management, payment initiation and credit decisioning solutions. Additionally, the company has taken a leadership role in transformation the lending experience with digital solutions that streamline verification of assets and income using real-time, bank data.
How they describe their product/innovation: Finicity is simplifying access to its Verification of Income (VoI) and Verification of Assets (VoA) reports and will demonstrate its new platform. Credit decisioning is rapidly changing through digitization, and lenders are looking to verify borrowers simply and quickly. Finicity’s solutions allow lenders to free up resources, improve accuracy and reduce fraud, all while giving borrowers a paper-free, hassle-free experience. In addition to verification of income and assets, Finicity is developing other technologies that will propel the lending space forward in a digital age.
Product distribution strategy: Direct to Business (B2B)