The new solution was unveiled in less than 60 days. The bank, which provides commercial banking services to 100+ communities in Montana, Idaho, Colorado, Utah, Washington, Wyoming, and Arizona, reported that it has already experienced a “significant increase in online applications” since deployment, according to Glacier Bancorp SVP and Corporate Real Estate Manager, Paul Peterson.
Pictured: Travis Kniffen (Senior Manager, Pre-Sales Solutions) and Rajesh Bhat (CEO & Co-Founder) demonstrating the Roostify platform at FinovateSpring 2018.
“When looking at digital mortgage solutions, we wanted a partner that could accommodate our unique needs and provide us with a superior experience for our customers,” Peterson said. The solution features a digital application for borrowers, and all consumer-facing functionality of the solution – including the application – are ADA-compliant. Glacier will also leverage Roostify Adapt – unveiled last summer – to enable it to provide the solution under its multiple brands.
“Glacier Bank strives to meet the unique demands of their customers and, as a result, benefits from an increase in customer satisfaction and in loan production,” Chief Customer Officer for Roostify, Syed Ijaz, said. He added, “it is truly a case where everyone wins.”
The partnership with Glacier Bancorp is the latest win for the San Francisco, California-based mortgagetech innovator. Back in November, the company announced that TD Bank would use its DecisionBuilder lead tool to help TD Bank customers shop for loan products. Also that month, Roostify added Courtney Keating Chakarum as its new Chief Marketing Officer.
In October, Roostify partnered with fellow Finovate alum Ellie Mae in a bi-directional integration that will make it easier for lenders to use both platforms together. The company launched its customization tool in August, teamed up with Tulsa, Oklahoma-based BOK Financial in May, and was honored at the MBA Insights 2018 Tech All-Star Awards last spring.
Founded in 2014, Roostify demonstrated its platform at FinovateSpring 2018. The company has raised $33 million in funding, and includes Cota Capital and USAA among its investors. Rajesh Bhat is CEO and co-founder.