How they describe themselves: Our world is built on data. At Experian, we work to turn data into meaningful outcomes for businesses and consumers. We gather, analyze, combine and process it to help people and organizations achieve their goals – whether that means planning for a secure future or getting to know your customers better. Experian’s ambition is to unlock the power of data to realize opportunities for people and organizations. To do this, we are focused on driving a culture of innovation. We have also invested heavily in social innovation projects designed to improve financial inclusion opportunities for the most vulnerable and disadvantaged in society.
How they describe their product/innovation: Experian has developed a cloud-based platform that enables organizations, including financial institutions, to combine the power of data and analytics to make precise customer lending decisions. This platform allows organizations to take advantage of Experian’s expertise and capabilities with a range of simple, affordable, and configurable solutions. It takes the complexity out of decision making, enabling businesses to drive meaningful outcomes for consumers.
Product distribution strategy: Direct to Business (B2B)