In a marriage between payments innovators from Sweden and Silicon Valley, Trustly has announced that it has agreed to merge with U.S.-based PayWithMyBank. The merger comes a little over a year after Nordic Capital announced taking a majority stake in Stockholm’s online banking payments provider.
“This transformative merger creates the first and only online banking payments network with transatlantic coverage and accelerates our path towards global coverage,” Trustly CEO Oscar Berglund said. He credited PayWithMyBank for being an online banking pioneer going back to 2000. “Together we’re thrilled to be able to offer merchants and billers a unique alternative to card payments,” Berglund said, “allowing them to accept payments from 600 million consumers across Europe and the U.S.”
According to Trustly spokesperson Meredith Popolo, the two companies will continue to operate under their own brands “for now.”
Just this week, we took a look at the rise in M&A activity among fintechs. The news that Trustly and PayWithMyBank will combine into a global payments entity with revenues of more than $120 million (€100 million) in 2018 serves as further evidence of this trend. The merger between payment specialists also supports the trend toward enabling consumers to pay directly from their bank accounts – cutting out the card networks altogether.
Trustly’s straightforward, three-step process makes it easy for consumers to shop and pay directly from their bank accounts. Via the Trustly option during checkout, users select their bank from a drop-down menu and log on as usual. Then they choose the account from which they want to pay, and confirm the payment with the authentication option of their choice. The technology helps merchants improve conversions and reduce churn while providing bank-grade security.
PayWithMyBank CEO Alexandre Gonthier pointed out that the idea to merge with Trustly was in some ways a function of demand. “Our large, U.S.-headquartered customers were all asking us to expand our consumer coverage globally beyond the U.S.,” Gonthier said. “So, joining forces with Trustly, the established leader in our space in Europe, was a natural strategic next step for PayWithMyBank, the emerging leader in the U.S.”
Redwood City, California-based PayWithMyBank was founded in 2012, and provides a high-UX conversion, high-payment authorization, low-cost, no-chargeback alternative to checks as well as other popular payment methods such as Visa, Mastercard, and PayPal. The firm’s client list includes Western Union, First Data, United Way, and a number of social media and telecommunications firms and utility companies.
As a result of the merger, Gonthier will serve as U.S. CEO, where he will oversee the U.S. market and report to Oscar Berglund, who will serve as Group CEO.
Founded in 2008, Trustly demonstrated the Direct Debit feature of its platform at FinovateEurope 2017. Direct Debit enables recurring charges and one-click payments on bank accounts, providing faster, safer transactions for customers and merchants.
More recently, Trustly announced a partnership with Collector Bank to bring instant payments to merchants in the Nordics. Last month, the company introduced its automated invoice payment solution, Pay Your Invoice, for both customers and merchants. With offices in Stockholm, Sliema, London, Orebro, Cologne, Barcelona, and Helsinki, the company celebrated adding its 300th employee this year.
A new collaboration between online banking e-payments innovator Trustly and digital bank Collector will bring instant bank payments to the checkouts of Nordic merchants of all sizes. The partnership seeks to take advantage of the popularity of online bank payments in the region; nearly one in three shoppers in Finland, for example, expressed preference for paying directly from their online bank, according to a recent report.
Trustly’s cross-border pedigree was an important factor for Collector Bank. Calling the company a “great match” on this score, the bank’s General Manager for Payments Mikael Anstrin said, “(Trustly’s) cross-border payment solutions are available in our all of our existing markets and its vast coverage also opens up the opportunity for us to expand into new geographies.”
Trustly enables users the ability to shop and pay directly from their bank accounts. Individuals can Pay with Trustly by simply choosing and logging into their bank, selecting the account from which they want to pay, and then confirming the payment with the authentication option of their choice. The company processes transactions to and from consumer bank accounts at more than 3,000 banks in 29 European markets.
“We’re delighted to partner with Collector and offer our fast, simple, and secure bank payment solution to their hundreds of merchants,” Chief Commercial Officer for Trustly, Johan Nord said. “The partnership is very much aligned with our strategy of delivering the best, most versatile and, for PSPs as well as merchants, most operationally easy-to-use bank payment solution in the markets where we operate.”
Trustly demonstrated its Direct Debit solution at FinovateEurope 2017. The technology adds support for recurring charges and one-click payments from a bank account, and offers the highest encryption standard available. More recently, the company teamed up with fellow Finovate alum Eurobits Technologies to help form the European Third Party Suppliers Association (ETPPAO, and announced that it had reached the 300 employee mark.
Founded in 2008, Trustly was acquired by Nordic Capital last spring. The company is based in Stockholm, Sweden.