• Retail software company Celerant Technology has partnered with BNPL innovator Sezzle.
• Celerant will integrate Sezzle’s SezzlePay solution into its platform. SezzlePay enables consumers to pay for purchases in four, interest-free installments over six weeks.
• Sezzle made its Finovate debut at FinovateSpring 2016.

Retail software provider Celerant Technology announced a partnership with consumer financing solutions company Sezzle. The partnership will enable retailers who use Celerant eCommerce to add Sezzle Pay to their payment choices. This option gives consumers the ability to take advantage of Sezzle’s buy now, pay later (BNPL) financing, with 0% APR. Retailers will also benefit from engagement with potentially millions of Sezzle users, an opportunity that could lead to increased online sales and new customers.

“We’re excited to partner with a leader in the retail software industry and to bring Sezzle’s Buy Now, Pay Later financing to the millions of consumers that shop at Celerant’s diverse ecosystem of brands,” Sezzle co-founder and Chief Revenue Officer Paul Paradis said.

Paradis underscored the popularity of BNPL financing among millennials and Gen Z consumers. He pointed to the fact that BNPL financing charges no interest and no fees when purchases are paid for on time, as well as the ability to use BNPL to build credit, as two factors in favor of the financing option. “It’s a runaway hit,” Paradis said.

Celerant’s eCommerce platform enables retailers to offer Sezzle to customers directly from their website. The process is straightforward. Customers select SezzlePay as their payment option during checkout. This will enable them to split the cost of the transaction into four interest-free payments over six weeks. Sezzle pays the merchant in full at the time of the transaction; funds are direct deposited in the merchant’s account within one-to-three business days. Sezzle also assumes full risk of any missed payments.

“With more consumers turning to instant credit apps to make ends meet, it was important to expand our technology with additional consumer financing options,” Celerant President and CEO Ian Goldman said. “As a popular ‘buy now, pay later’ solution in the industry, partnering with Sezzle provides more options for our retailers to offer their customers payment flexibility and help financially with larger purchases, and in turn increase our retailers’ online sales.”

Sezzle made its Finovate debut at FinovateSpring in 2016. The company returned to the Finovate stage two years later for FinovateFall. Sezzle began 2023 as the first BNPL company in Canada to offer free credit-building service to users. The firm also began the year as a profitable company, growing from a net loss of $75.2 million in fiscal year 2021 to ending 2022 with net income in Q4. The turnaround came as a result of major cost-cutting strategies. These efforts included layoffs; a retreat from potential expansion in Asia, Europe, and Latin America; and a renegotiation of merchant fees. Sezzle also benefitted from a premium membership drive that brought on more than 132,000 subscribers.

Founded in 2016, Sezzle is headquartered in Minneapolis, Minnesota.

Photo by cottonbro studio

• Sezzle announced plans to publicly list on the Nasdaq by the end of September.
• The company will continue to sell common stock on the Australian Stock Exchange.
• The news comes two years after Sezzle’s original announcement of plans to publicly list in the U.S.

Buy now, pay later (BNPL) technology provider Sezzle announced on Monday it plans to list publicly in the U.S. on the Nasdaq, while continuing to sell common stock on the Australian Stock Exchange (ASX).

The Minneapolis, Minnesota-based company originally listed on the ASX in 2019 using Chess Depositary Interests (CDIs), which are traded on the ASX to allow non-Australian companies to list their shares on the exchange. Prior to listing on the Nasdaq, Sezzle plans to remove the Foreign Ownership Restricted on United States Person Prohibited tag from the CDIs to allow participation from U.S. investors.

“A listing on the Nasdaq is a natural evolution for Sezzle given the company is already filing the necessary reports with the SEC,” said Sezzle Chairman and CEO Charlie Youakim. “Although we are not seeking to raise capital as part of the Nasdaq listing, we are excited to expand the universe of potential investors to the United States.”

Sezzle plans to list in the U.S. no later than the end of September 2023.

Avid fintech nerds may have a sense of déjà vu reading Sezzle’s headline today. In fact, it echoes a news post we published in 2021: Sezzle Plans to File for U.S. IPO. According to that release, “Plans for the public listing are still in early stages. Details, such as the timing, price, and use, have not been revealed.” Sezzle’s release today revisits the plan for a U.S. IPO, but with more concrete details.

Sezzle was founded in 2016 and the company’s growth ballooned alongside the increasing interest in BNPL in 2020. In turning its focus from growth to profitability, Sezzle has made significant cost-saving efforts, including exiting a handful of foreign markets and cutting 20% of its North American workforce. Last February, we reported that fellow BNPL player Zip planned to acquire Sezzle. The deal was terminated in July in light of macroeconomic and market conditions.

Photo by cottonbro studio

Ally Financial’s Ally Lending announced this week it is now offering financing on buy-now, pay-later (BNPL) platform Sezzle. The new collaboration enables select shoppers to pay for purchases over time using Ally’s installment loans or Sezzle’s BNPL installment offerings.

If a purchase is eligible for an installment loan from Ally, the shopper will see the message “financed by Ally” at checkout. Loans will be available for purchases of up to $40,000 with terms ranging from three to 60 months. This broadens the availability of financing typically available on Sezzle, which currently limits shoppers to four installments paid over the course of six weeks on purchases up to $2,500.

“We’re on a mission to financially empower the next generation,” said Sezzle CEO Charlie Youakim. “With Ally Lending’s personalized, flexible financing solutions now available on our platform, we’re able to offer even more options for consumers to budget their purchases and responsibly pay for what they want and need.”

Today’s news comes during a time when both online shopping and BNPL are on the rise. Over the past year, BNPL increased 17% in Gen Z populations and 21% for millennials.

Sezzle initially went public on the ASX in July of 2019, and now has a market cap of over $777 million, a figure that is almost 5x higher than it was at the start of 2020. The company announced earlier this month it will IPO in the U.S. later this year.

Photo by Ivan Samkov from Pexels

Buy Now Pay Later (BNPL) is having a moment in fintech. And one of the leading players in the space is expanding its innovations into the offline realm.

Minnesota-based Sezzle unveiled its virtual payments card this week, helping users benefit from its BNPL technology during their in-store shopping trips. The company has partnered with card issuing platform Marqeta to power its new virtual card.

Sezzle virtual cardholders will be able to use Sezzle’s installment payments technology in-store at retailers that already accept Apple Pay and Google Pay, as well as online. The purchases are interest-free and can be split into four installments, paid out over six weeks.

“As traditional, in-store retail re-emerges, it’s critical that we support our merchant partners by giving them new tools to jump-start sales, both online and in-store,” said Sezzle Co-founder and Chief Technology Officer Killian Brackey. “As a proven solution for driving incremental sales and new customer growth, we are thrilled to publicly announce an easy way for U.S. retailers to offer Buy Now, Pay Later in store.”

The in-store user experience is simple. At checkout, consumers authenticate themselves and tap their phone at the point-of-sale terminal, which will activate their Sezzle card.

Sezzle’s news comes on the heels of PayPal’s announcement that it plans to add a BNPL competitor. The payments giant revealed on Monday the launch of Pay in 4, a short-term payments installment product for U.S. customers. 

Four-year-old Sezzle, which listed on the Australian Stock Exchange (ASX) last summer, has seen a recent uptick in adoption, spurred by the economic effects of the coronavirus. The company added 325,000 new users in the second quarter of this year, up 326% from the same period last year. Sezzle has a market capitalization of $848 million.

Photo by Pat Farrell on Unsplash