Money-management solutions provider MX launched a new feature to bolster its suite of MoneyDesktop offerings, which include budgeting, account aggregation, transaction history, etc. The new addition is called Cash Flow and offers a better way for users to visualize how money moves in and out of their account throughout the month.

Cash Flow combs a user’s transaction history for deposits into and payments out of their accounts that occur on a regular basis. Both the calendar and line graph views of the tool show a future-cast of their projected balance each day and help them see the impact of additional recurring payments. The Utah-based company’s CEO Ryan Caldwell said that the new technology offers customers “the ability to not only track data, but also take action on their own financial data.”

Highlights of Cash Flow include:

• Quickly capture recurring debits and credits (rent, mortgage, utility bills, paychecks)
• Match transactions to specific events to help predict account behavior
• View transactions on a line graph or calendar
• View financial trajectory on a monthly or yearly basis

Founded in 2010, MX is a five-time Best of Show winner at Finovate. The company most recently demoed at FinovateFall 2014 where it launched Helios, a cross-platform framework for fintech. The company partners with 650 financial institutions and 35 digital, online, and mobile banking providers.

MX has also been successful in presenting at the FinDEVr developers conference. At FinDEVr San Francisco 2015, the company’s CTO Brandon Dewitt gave a presentation titled, How You Build Something Is More Important Than What You’re Building.

PFM and banking-software company MX recruited its first CMO today.

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience.

MacDonald has roots in the fintech industry; he served as the first CMO of Fiserv (FinovateFall 2015 demo) and has held executive positions at Checkpoint (FinovateFall 2008 demo) and Qualcomm (FinovateFall 2009 demo). Additionally, MacDonald worked at Intel for more than 20 years, four of which he served as the company’s CMO.

According to MX CEO and Founder Ryan Caldwell, landing MacDonald is a big win for the Utah-based company. “Don brings the rare combination of a seasoned and proven marketing leader with the passion and drive of a true innovator. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company,” says Caldwell.

MX, formerly known as MoneyDesktop, offers data aggregation, data cleansing, auto-categorization, classification, money management, custom APIs, data analytics, and marketing. The company was founded in 2010 and now helps more than 600 financial institutions and 30+ digital, online and mobile banking providers deliver a better user experience.

MacDonald isn’t the only well-known fintech player MX has recruited. Last September, the company drafted Pete Kight to its board of directors. Kight is founder of Checkfree and served as the company’s CEO until it sold to Fiserv in 2007.

MX presented at FinDEVr San Francisco 2015 on how to build an easy-to-maintain platform. The company last demoed at FinovateFall 2014 in New York.