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Taulia Announces Record New Bookings; New CMO Holzapfel


A year-over-year gain of 219% in new bookings growth is the highlight of a record fourth quarter from financial supply-chain innovator Taulia, which added 50,000 suppliers across 71 countries in Q4. New customers include “two of the world’s top 10 retailers” as well as a “leading pharmaceutical manufacturer and one of the largest U.S. hospital networks.”

Taulia also announced hiring Barbara Holzapfel as its new chief marketing officer. Holzapfel was previously CMO at Addepar, and served on the leadership team at SAP.

Taulia_BarbaraHolzapfelTaulia CEO Cedric Bru called Holzapfel a “powerhouse” and praised her expertise in strategic marketing and operations. “From incubating SAP’s supplier-relationship management business to driving significant growth through innovation strategies, she has time and again proven her leadership and marketing savvy,” Bru said.

Taulia’s new CMO will join a relatively new C-level management. Earlier this month the company hired a new Chief Financial Officer, John Varughese, and Bru himself joined Taulia as CEO less than a year ago last April. Before working with SAP, Holzapfel did strategic marketing at The Coca-Cola Company in Atlanta, Georgia. She holds an MBA from the University of Michigan, and a business degree from Germany’s Universität des Saarlandes.

In addition to tripling new bookings from the previous year, Taulia highlighted a number of other quarterly and 2015 milestones:

  • Provided more than $50 billion in financing to suppliers in more than 100 countries
  • Maintained  a 100% customer renewal rate
  • Forged a strategic alliance with KPMG
  • Earned recognition as a 2015 National Best and Brightest Company to Work For
  • Raised $46 million in funding, bringing total capital to more than $130 million

Founded in June 2009 and headquartered in San Francisco, California, Taulia demonstrated its Enhanced Discounting at FinovateEurope 2015.