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Launchfire’s Lemonade Takes Off as Standalone SaaS Brand

Lemonade, the training platform developed by Finovate Best of Show winner Launchfire, is going live as a standalone SaaS brand, the company announced today. In a statement, Launchfire noted that offering the solution as its own SaaS offering was a “key strategic goal” to help ensure the product had a “strong identity” and “clear value proposition” for its brand.

“It was time to create some separation between our two business offerings,” Launchfire CEO John Findlay said. “Both Lemonade and our Promotions Agency have seen significant growth in the past few years, and we wanted to create some space to let each shine on their own.”

Launchfire demonstrated Lemonade, its game-based employee and customer engagement solution for financial institutions, at FinovateEurope 2019, winning Best of Show. Lemonade leverages microlearning, product simulations, and roleplay scenarios to help institutions educate and train workers faster. The solution also provides in-depth analytics to enable managers to track progress and measure how effectively the current training process is going.

“For 20 years, we’ve educated consumers using game-based promotions,” Launchfire CTO Alexandre Lemaire said. “In hindsight, it was a natural transition to combine proven game tactics with learning science to derive this powerful learning platform, and the result is fantastic. We’re pushing learning outcomes, metrics, and engagement to entirely new levels,” Lemaire said.

Founded in 1999 and headquartered in Ottawa, Ontario, Canada, Launchfire won gold at the 2019 Hermes Creative Awards of the Association of Marketing and Communication Professionals in May. Back in December, the company was honored with a gold award at the Brandon Hall Group Excellence Technology Awards for “excellence in gaming or simulation technology.”