Decision Builder, the latest solution from mortgage tech innovator Roostify, will give lenders the ability to provide loan applications with a clear, easy-to-understand view of all the borrower’s loan options – based on the lender’s actual product and pricing system.

“Consumers often approach a home loan with a lot of anxiety, in part because traditionally very little information has been available to them,” Vice President of Products for Roostify, Sandeep Aji said. Not knowing things like how much the monthly mortgage payment will be or the exact amount needed to close “until late in the process,” are an unnecessary source of stress for prospective mortgage borrowers, Aji explained. “With Decision Builder, consumers can get an accurate idea of what to expect before they even fill out an application,” he said.

Readily integrated into the lender’s current website, Decision Builder collects some basic information such as desired loan amount, anticipated downpayment and ZIP code of the house via a set of dropdown questions. The tool then provides a set of loan options that let the prospective borrower see which products and rates they qualify for. Once the consumer makes their choice, a single click allows them to continue the process with their selected loan product. Aji added that improving the application process by providing more information sooner is a benefit to lenders as well as homebuyers. “Offering this information to consumers trying to education themselves allows lenders to establish a trust relationship early on with prospective clients,” he said, “increasing the likelihood they will apply with that lender.” Decision Builder will be demonstrated live next week at the MBA Annual Convention.

Founded in 2014 and headquartered in San Francisco, California, Roostify demonstrated its platform at FinovateSpring 2016. Last month, the company announced partnerships with mortgage transaction services provider ServiceLink and digital insurance firm, Matic Insurance Services. In August, the company celebrated a milestone in the number of external developers working on its platform. The previous month, Roostify announced that it had helped housing lender First Cal reduce its loan process to 15 days – 66% lower than the national average of 43 days.

Named to the Forbes Cloud 100 and CB Insights Fintech 250 earlier this year, the company added top executive talent in 2017, bringing on Frank Gelbart as Chief Revenue Officer and Sandeep Aji as Vice President of Products. We profiled Roostify as part of our look at proptech and mortgagetech back in February.

How many fintechs can boast of having more external developers working on its platform than in-house talent?

That’s the happy situation Roostify finds itself in. The automated lending technology innovator announced this week that the number of external developers working on the online mortgage platform now exceeds the number of Roostify’s in-house engineers. For newly-hired VP of Products, Sandeep Aji, this milestone is a major validation of the company’s ability to successfully promote the functionality of its API. “Our clients are finding value in the flexibility and extensibility that Roostify offers versus a static, off-the-shelf software program,” Aji said.

Pictured: Roostify co-founder and Head of Product Nathaniel Sokoll-Ward demonstrating the company’s platform at FinovateSpring 2016.

The ability to build customized workflows is at the heart of what is attracting both large enterprise customers as well as “tech-savvy smaller lenders” to Roostify’s platform. The Roostify API enables users to design their own processes to run within the platform and to easily integrate with their own CIS, CRM, LOS, and Access Control systems. This allows a wider number of potential users of the technology, who don’t have to wait for a specific integration for their system. “The API allows them to build that integration themselves and create the workflow that’s right for their business, rather than forcing them to adopt a different program in order to use Roostify,” Aji explained.

Founded in January 2014 and based in San Francisco, California, Roostify demonstrated its SaaS-based, end-to-end lending platform at FinovateSpring 2016. Last month, the company was named to the Forbes 2017 Cloud 100 list and was credited by First California Mortgage (First Cal) for helping them reduce average loan timeframes to 15 days (national average is 43 days). Also a member of CB Insights Fintech 250, Roostify added former Appfluent Technology CEO Frank Gelbart as Chief Revenue Officer in April, and announced a deal to power Chase Bank’s self-serve mortgage platform in February. The company has raised $8 million in funding, and includes USAA and Colchis Capital Management among its investors. Rajesh Bhat is co-founder and CEO.