If you try to access Hip Pocket’s website today, you’ll be redirected to this site: htmobileapps.com/products/hippocket/. That’s because mortgage rate comparison site Hip Pocket has officially been acquired by HT Mobile Apps (HTMA).
Terms of the deal were undisclosed.
Hip Pocket is a six-year-old fintech that aims to help consumers compare mortgage, auto loans, and retirement products on their bank’s website. The solution also gives banks a personalized way to engage their clients.
Founded by Mark Zmarzly in 2013, the company has raised over $250,000 across three rounds of funding. At FinovateSpring 2015, Hip Pocket demoed its mortgage comparison site. Two years later, the company graduated from Point of Light accelerator and that same year the company spun out Hip Money, a savings app that specifically targets millennials.
Kathleen Craig, Founder and CEO of HTMA said, “Hip Pocket is a great complement to our range of products. Each of our products empower customers to grow their knowledge of personal finances while also helping financial institutions provide better digital offerings and develop more meaningful relationships with their customers. We are excited to acquire this innovative technology.”
“Kathleen and I have known each other for years and always looked for ways to help each other’s companies,” said Zmarzly. “As we talked more, it became obvious that we could raise the level of impact for banks and customers by working together.”
The acquiring party, HTMA, is a Michigan-based fintech that offers a suite of solutions for banks and credit unions. The company also offers Plinqit, a savings management app; as well as Banker Jr. and Member Jr., apps that teach financial literacy to young clients.
This deal comes at a time when merger and acquisition activity is booming within fintech. So far this year, Finovate alums have inked 32 M&A deals, including the mega-merger announced today between Kony and Temenos. We laid out why all of this M&A is good for fintech in a blog post published this June.