How they describe themselves: As banks shift from risk to broker-like models in fixed income, the need to manage huge volumes of sensitive information has become paramount. Algomi enables banks to create real-time social collaborations internally and with end investors that identify the best trade opportunities. By harnessing the power of individual relationships between salespeople, traders, and their clients, Algomi’s scalable approach increases trading room velocity in a liquidity constrained world.
How they describe their product/innovation: Algomi’s technology collates all information points within a bank’s credit trading business. Customized algorithms are written and push most relevant and profitable opportunities in real time to the appropriate salespeople within the franchise that can help facilitate a riskless trade.
Algomi’s buyside GUI, Honeycomb, enables end investors to see which dealer is best placed to facilitate these illiquid block trades without disturbing the market picture. Honeycomb brings client marketing up to the standards of the best online retailing (think Amazon.com). Honeycomb is ‘Smart Marketing’.
Product distribution strategy: Direct to Consumer (B2C)