Finovate Alumni News


  • “Roostify Garners $500,000 in Funding from Wells Fargo Accelerator”
  • “Dream Payments Launches its EMV mPOS System in Canada”

Around the web

  • Digital Insight and CUneXus team up to bring digital lending technology to Digital Insight’s financial institution clients.
  • Thomson Reuters unveils its new desktop platform, grouping all FX transaction venues into one single point of access.
  • NBT Bank to deploy Sales Enablement from Fiserv, a mobile messaging solution for wealth managers.
  • PaySwag and PayPal are among the companies highlighted in Inc.’s look back at Money20/20.
  • features Vouch, a social network for credit.
  • StartupSmart profiles document-capture specialist, Shoeboxed.
  • Persistent Systems designs and implements online communities for cloud-managed wi-fi solution provider, AirTight Networks.
  • Trulioo Selected as Runner-up for Startup Canada Award for Innovation.
  • Orasi Software signs partnership agreement with Kony Solutions.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

Around the web

  • Roostify to join Wells Fargo’s Fall 2015 accelerator program.
  • Michael DeSimone named ShopKeep’s chief operating officer.
  • CU Today looks at Prosper and its plans to partner with credit unions.
  • The American Bankers Association endorses BizEquity’s Banker Office business valuation platform and performance service.
  • Betterment tops $3 billion in assets.
  • Inc. features Credit Karma CEO Ken Lin as he discusses four lessons from a year in the Unicorn Club.
  • VentureBurn features Entersekt CEO, Schalk Nolte.
  • ayondo’s first Singapore client, KGI, launches its TradeHub-powered, KGI Contrax product.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Mortgagetech on the Move as Roostify Closes Series A Round Led by USAA


While deal-terms were not disclosed, we learned late Wednesday that mortgage-transaction technology innovator Roostify has wrapped up a Series A investment round led by USAA.

“Roostify is innovating the home-buying process for consumers and lenders through a platform that brings simplicity and efficiency to something that sorely needs it,” said Michael Smith, USAA executive director for corporate development.

Roostify CEO Rajesh Bhat asserts the solution “brings a user friendliness to the process that benefits lenders and applicants by streamlining the process. (It cuts) the time to close loans and lessens errors in the applications.”


From left: Roostify Lead Engineer Jonathan Kirst and CEO Rajesh Bhat demonstrated at FinovateSpring 2014 in San Jose, California.

Also participating in the funding were Colchis Capital and “two tier-1 banks.” Bhat said the funding will help grow the technology and bring more lenders to the platform.

Roostify simplifies the challenging process of buying a home for all parties involved. Home-buyers using the platform benefit from 100% transparency and greater control over the process, resulting in greater accountability and lower costs. Lenders can approve and process more loans faster using Roostify, having processed thousands of applications through the platform since its launch in early 2014.

Founded in March 2013 and headquartered in Burlingame, California, Roostify made its Finovate debut at FinovateSpring 2014 in San Jose.

Finovate Alumni News


  • “Mortgagetech on the Move as Roostify Closes Series A Round Led by USAA”
  • “Blooom Announces $4 Million Series A Round Led by QED Investors”

Around the web

  • BizEquity announces strategic partnership with eMoney Advisor.
  • Vietnam Public Joint Stock Commercial Bank (PVcomBank) deploys digital banking platform from Misys.
  • Let’s Talk Payments interviews Konstantin Rabin, Kontomatik CMO.
  • BAI Retail Delivery conference attendees select MX as the Innovation Showcase Award winner.
  • Global AutoTrading integrates with Tradier to extend brokerage services.
  • Avalara announces sales-tax accuracy guarantee.
  • LOYAL3 Securities will act as co-manager for Square’s IPO.
  • Customers of the Microsoft Dynamics NAV rollout will automatically have free access to Tradeshift’s e-invoicing solution.
  • Arxan now secures applications running on 500+ million devices.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.



DRAFT, Fidor US, Roostify to Present Solutions at Yodlee Ynext Incubator


Out of the eight fintech startups slated to demonstrate their technologies at Yodlee’s Ynext Incubator Demo Day next week, three are Finovate alums.

DRAFT, Fidor US, and Roostify will join five other fintech colleagues at the Ynext Demo Day event on 27 May 2015 at the JCC in Palo Alto, California. As part of their participation in the program, each company gained free access to Yodlee Interactive’s API interfaces for a year, as well as six months’ worth of mentoring, support, and guidance in areas like capital-raising and product development.

DRAFT made its Finovate debut earlier this month at FinovateSpring 2015 in San Jose. The company’s mobile investment-analysis technology is targeted toward mass affluent millennials, and leverages crowdsourced data to help them make better financial and investment decisions.

Roostify demonstrated its technology at FinovateSpring 2014. The company’s solution helps lenders process loans faster while reducing risk and “demystifying” the home mortgage process for buyers.

Fidor US is a branch of the innovative, tech-savvy German bank, Fidor Bank, and represents the company’s strategy to bring its “branchless banking platform” to the United States. Fidor Bank demoed at FinovateEurope 2011 in London.

Yodlee is a long-time Finovate and FinDEVr alum, and multiple Best of Show award-winner. The company’s last appearance on stage was at FinovateSpring 2015.

Also participating in Demo Day are Accredify, Evolved Bookkeping, OCX, Telito, and VOATZ.

Finovate Alumni News


  • DRAFT, Fidor US, Roostify to Present Solutions at Yodlee Ynext Incubator
  • $680 Million Raised by 29 Alums in Q1 2015

Around the web

  • BizJournals lists BancVue as one of Austin’s Best Places to Work in 2015.
  • American Banker interviews James Varga, CEO of miiCard, on sharing identity information.
  • Motif adds new trading alerts.
  • P2Binvestor selected as new network company by Blackstone Entrepreneurs Network Colorado (BENCO).
  • MaineBiz takes a look at CashStar and its new offices in downtown Portland.
  • Mountain America rolls out its new biometrics login technology courtesy of EyeVerify.
  • Fuze Networks acquires LiveMinutes’ online workspace platform.
  • Jwaalla celebrates signing its 100th credit union client, Palisades FCU.
  • Business Insider looks at how Klarna and its one-click payment technology could help save the newspaper business.
  • Reid Hislop tapped as new chief marketing officer at Avoka.
  • Inc. Magazine features CEO Blake Hall in a column on veteran entrepreneurs.
  • talks crowdfunding and real estate with Jason Fritton, Patch of Land CEO.
  • Financial News interviews Ripple CEO, Chris Larsen on the future of the financial infrastructure.
  • SocietyOne has originated more than $30 million on its platform since launching in 2011.
  • Prosper announces record first quarter, with $595 million in loans through the platform, up 200% from Q1 2014.
  • WattzOn to help Montana residents save on energy expenses via the Bozeman Energy Smackdown.
  • Larky selected by the Kentucky Bankers Association to provide mobile local rewards program for member banks.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Kabbage Expands to Australia in New, White-Label Collaboration with Kikka Capital.
  • Advanced Merchant Payments Pulls in Undisclosed Amount of Funding.
  • Ayasdi Raises $55 Million in Series C Funding.

Around the Web:

  • Yodlee joins FinTech Sandbox as data partner.
  • Acculynk unveils new mobile wallet authentication service for issuers and providers.
  • Innosect (formerly Innovation Café) acquires Clientific.
  • 5+ Community FIs to launch Apple Watch offering powered by Malauzai. Come see its live demo at FinovateSpring in San Jose May 12-13.
  • CardFlight Announces Availability of EMV-Ready Chip Card Readers for SwipeSimple Mobile Point-of-Sale Solution.
  • Rajesh Bhat, Co-founder at Roostify, shares what he learned from Yodlee Interactive Incubator Boot Camp 1.
  • Google Cloud Platform introduces Google Cloud Launcher, where you can launch open source packages configured by Bitnami or Google Click to Deploy.
  • HelloWallet launches Emergency Savings Calculator.
  • Orchard Platform and Kabbage Announce Partnership to Provide Investors’ Access to Karrot Consumer Loans.
  • PayStand mobile iOS app now available to allow credit card, check and Bitcoin payments.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Alumni News– January 21, 2015

  • Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgYour Personal Financial Mentor profiles EZBOB.
  • BrightScope releases AdviceMatch, a free online service to help consumer choose financial advisors.
  • OnDeck Marketplace emerges from pilot program. Platform helps institutional investors buy small business loans.
  • Venture Burn takes a look at Azimo and the West African remittance market.
  • Kreditech named Germany’s leading digital innovator of the year by Focus Magazine.
  • Arroweye Solutions CEO Render Dahiya urges issuers on EMV adoption.
  • Check out FinovateEurope 2015 Sneak Peek: Part 3.
  • Coinbase Raises $75 Million from BBVA, USAA, NYSE, & Others.
  • Millennial-focused BankMobile app is powered by Malauzai Software and uses Mitek to power mobile customer on-boarding.
  • Roostify describes its experience with Yodlee’s FinDat Disruptor program.
  • PayPal to use InComm to support PayPal’s digital gifts services in Canada.
  • Yale Undergraduate selects Wall Street Survivor to help students understand investing and personal finance. 
  • Baltimore looks at how TIO Networks powers Baltimore’s online bill pay system.
  • Tradeshift wins Circular Economy Digital Disruptor Award held at the World Economic Forum in Davos, Switzerland.
  • CustomerXPs and EY, a tax advisory firm, partner to help companies deal with fraud.
  • iBillionaire updates mobile app & releases new High Dividend Index.
  • Payment Data Systems to acquire Akimbo for $3 million.
  • Be sure to check out FinovateEurope Sneak Peek #2 featuring AlphaPoint, Avoka, Encap Security, investUP, Nostrum Group, and StreetShares.
  • True Link Raises $3 Million in Round Led by Cambia Health Solutions.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Behind the Scenes with BodeTree, Roostify, and SmartAsset

This week, we’re featuring BodeTree, Roostify, and SmartAsset whose solutions range from a small business management platform, to a home mortgage application solution, and a mobile financial education product.

Previously in our Behind the Scenes feature, we’ve looked at:

What they do
BodeTree focuses on helping owners of revenue-generating small businesses, who are required to play many roles in their company, to better manage their operations.

BodeTree gives its users a complete view of where their business stands, what their competitors are doing, and offers tools to help them determine where they want their business to be in the future. 
To help users reach their business goals, it works with funding sources to provide financing to serve as working capital. Because BodeTree has visibility into the small business’ operational data, it can work with the funding source to help underwrite and furnish the loan in as few as seven days.  
    • Minimizes loan acquisition time from 120 days to 7 days
    • Raised $4.5 million
    • 13 funding partners
    • 50,000 small business users
The experience
BodeTree gives small business owners an all-in-one business management tool by serving up accounting, sales, and CRM tools on a single, intuitive interface. It helps them understand their budget and business data by showing the information graphically, and provides tools for planning. 
Additionally, BodeTree gives users a an automated view of their business’ valuation and even shows how they are doing in comparison to their business’ peers.
Simply said, the platform shows them: 
    • Where their business has been
    • Where it is currently
    • Helps them determine where they want to go 
Within 30 minutes, the small business can apply for funding, which they can receive in as few as seven days, as opposed to the traditional 120 days it takes to get a loan.
If the user is pursuing a loan, BodeTree gives its funding partners visibility to the individual business’ performance metrics to help them underwrite the loan.
In addition to helping its users understand the daily operations of their business and providing funding options, BodeTree also enables business owners to view:
    • Valuation of their small business
    • A quick view of their business’ health
    • A peer comparison to other small businesses
    • Financial statements with easy-to-understand graphs
The platform’s report-building tool gives them an easy way to customize and build professional looking reports, like the one below, to serve as a tangible item they can share about their business.
Overall, BodeTree serves as a home base for small businesses to see how their business is doing, determine where they want to go, and access quick funding to help them get there.



What they do
By bringing transparency to the home buying process, Roostify seeks to demystify the home loan and closing experience by making it easier and faster for both the borrower and the lender. Its platform facilitates communication between lenders and borrowers, enabling them to share and track information necessary for the mortgage and closing process.
This visibility, combined with the platform’s ability to gather key documents, helps speed the entire home-buying process.
    • Can process a full mortgage application in 10 minutes
    • Can process a full loan package (mortgage application plus documentation) in 20 minutes
The experience
For the homebuyer, Roostify works a bit like TurboTax for a mortgage application. It customizes fields on the application based on the user’s answers to previous questions.
Once the loan application is submitted, the borrower’s dashboard walks the prospective homebuyer through the remaining process. Three notable items include:
1) The explanation on the right panel of the screen, which provides transparency into why certain items are needed and how they will be used in the process
2) The calendar view, which shows both the borrower and the lender due dates of action items
3) The documents page, which helps borrowers and lenders submit and manage the necessary documents for the mortgage process

All documents are held on the Roostify platform in a secure repository, which eliminates the need for the lender to download the documents. Additionally, its esignature capabilities eliminate the need for printing and faxing documents.

To assist with the underwriting process, borrowers can connect their external accounts directly within the Roositfy platform. The borrower can give lenders access to bank accounts, retirement accounts, and savings accounts without ever leaving Roostify.
Roostify also benefits the lender by giving them complete visibility into the process. The screen below shows a feed of completed tasks (on the right) and outstanding tasks (in the center) for both the borrower and lender. 

Even after the home loan application process is complete, the system details the home closing workflow, notifying the two parties what items need to be completed by what time frame. 

Lenders can white label Roostify to create a branded solution that gives their borrowers an end-to-end service that consumers have come to expect.

What they do
SmartAsset’s website serves as a resource for personalized and automated advice about personal finances. At FinovateSpring 2014, SmartAsset launched its native mobile app on iOS and Android.
Its platform combines user information with its automated financial modeling technology to answer questions across a range of subjects. Its goal is to help people make better financial decisions. 
To serve as a guide, SmartAsset’s referral service matches users with targeted financial products to help them maximize their net wealth.
    • Has grown at 40% per month for the last 15 months
    • Expects roughly half a million people to visit this month
    • Has 130 different data partnerships, including Moody’s
The experience
SmartAsset’s greatest penetration is with users between the ages of 25 to 40 who are planning to make one or more big financial decision this year, such as get married, have a baby, or buy a house.
The screenshot below illustrates the user experience of determining whether to rent or buy a home. Note the targeted ad from Quicken Loans at the bottom, offering a 30-year FHA mortgage.
If the user wants to purchase a home, they can use SmartAsset’s in-app tools to determine how much house they can afford. The sliders make it easy to change the estimation of the down payment and mortgage. When adjusted, all other calculations are immediately updated to reflect the change.
It also helps in planning for retirement. The screenshot below illustrates the recommended amount of retirement savings the user needs to put away per month in order to retire at their desired age of 67.
Aside from real estate and retirement calculations, and SmartAsset also uses its algorithms to assist with:
    • life insurance questions
    • credit cards
    • bank accounts
    • student loans

Stay tuned later this week for our final Behind the Scenes look at fintech from FinovateSpring 2014.

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Roostify’s Technology Aims to Disrupt the Mortgage Application Process


This post is part of our live coverage of FinovateSpring 2014.

Next, Roostify demonstrated how its service is making it easier for borrowers to apply for a mortgage:
“Roostify offers a web and mobile service designed to enhance home financing, making it easier for buyers and lenders to navigate the frustrating and time-consuming process to apply for and close a mortgage. 
Developed by technology, real estate, and mortgage banking experts, Roostify’s secure interface allows borrowers to easily apply for a mortgage and all parties involved to share and track information, documents, and transactions seamlessly – leading to a faster and smoother mortgage closing.”
Presenters: Rajesh Bhat (CEO & Co-Founder) and Jonathan Kirst (Lead Engineer & Co-Founder)
Product Launch: January 2014
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: Burlingame, CA
Founded: March 2013
Twitter: @roostify

Finovate Alumni News– April 21, 2014

  • Finovate-F-Logo.jpgCustomerXPs launches Clari5 Sherlock, which fights multichannel banking frauds with big data analytics.
  • Roostify’s solution highlighted in Secondary Marketing Executive article “The Promise Of The E-Mortgage.” Come see Roostify demo live at FinovateSpring next week.
  • TSYS company NetSpend to develop co-branded prepaid card with Western Union.
  • Locaid to bring location-based services to U.S. Cellular.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.