How they describe themselves: kaChing is a virtual investing environment where anyone can prove they’re a great investor, or find a great investor to follow. Out of nearly 375,000 portfolios on the site, 25,000 had positive returns in 2008 (while a single mutual fund managed to avoid losses). Later this year, kaChing will allow its members to use their own brokerage accounts to automatically mirror the site’s certified best investors.
What they think makes them better: With its proprietary supercrunching technology and open source strategy, kaChing has built the largest investment platform on the web with over 375,000 portfolios.
Having received groundbreaking status as a registered investment advisor with the SEC, kaChing is offering a fresh, new alternative to mutual funds by launching mirrored trading later this year. Users will be able to mirror their favorite certified investors in their brokerage accounts.