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Emirates NBD Enlists Efigence for UX/UI Makeover

Emirates NBD Enlists Efigence for UX/UI Makeover

When we first met efigence back at FinovateEurope 2013, the Polish customer experience designer for financial services companies was sharing the stage with Bank 3.0 innovator mBank. A year later, efigence was back on stage, this time arm–in-arm with SME-banking specialist, Idea Bank.

You get the feeling that efigence has a way with banks.

The latest bank to partner with the company is Emirates NBD, which announced this week that efigence helped the leading Middle Eastern banking group build a new interface and enhanced user experience for its bankingplatform. In addition providing a new graphical user interface (GUI) and improving the platform’s information architecture, the new solution will enable customers to personalize their online experience, manage finances from a “smart insights” equipped dashboard, and use video banking and chat via FaceBanking to talk with a bank advisor. Suvo Sarkar, SVP and Group Head of Retail Banking and Wealth Management at Emirats NBD said the new technology “brings Emirates NBD’s clients to the future of banking.”

“Making use of our broad experience, together with the client’s team, we created a completely new innovative digital banking experience,”Andrzej Szewczyk, VP and MD of Efigence, added. “(This) means that Emirates NBD leaves the competition in its wake. Szewczyk referred to the partnership as “re-invent(ing) digital banking from scratch.”

Founded in 1999 and headquartered in Warsaw, Poland, Efigence most recently demonstrated its Efi4 Digital Banking platform at FinovateEurope 2017. The company’s platform includes a tailor-made interface and experience for users, as well as forecasting, payments, and transactions automation modules. With Efi4, Efigence provides a digital banking solution that marries off-the-shelf technology with UI and UX customized for each financial institution. This enables the company’s technology to provide banks with fast implementation, while retaining the look and familiarity of the bank’s brand.