Digital performance management company Dynatrace has acquired Qumram, a digital interaction audit solutions provider, for an undisclosed amount, reports Antony Peyton of Banking Technology (Finovate’s sister publication).
With the addition of Qumram’s technology and intellectual property, Dynatrace said it will provide the ability to visually replay a user session within its existing platform. Qumram’s product will be re-engineered and will form part of an expanded digital experience analytics offering that will be announced early next year.
Patrick Barnert, Qumram CEO, praised Dynatrace as a clear compliment to Qumram’s technology. “Dynatrace is unique in its ability to not only monitor highly complex digital ecosystems but see every user transaction. In addition, their AI-powered analytics is amazing, The technology fit is identical to what we believe at Qumram, where every user’s experience is captured, analyzed, and able to be replayed on demand.”
Dynatrace CEO, John Van Siclen, said via the deal it will offer “advanced behavioral analytics that will combine session replay with our unique artificial intelligence (AI) analytics capabilities”.
Dynatrace also plans to double Qumram’s existing engineering team in Barcelona in the coming year.
In a recent and separate development, Dynatrace is working with Rabobank “to monitor the real-time experience of every customer and user for all services” at the bank.
The project, says Dynatrace, “supports Rabobank’s vision to centralise and optimise company-wide application performance monitoring to future-proof customer experience”.
Founded in 2011 and headquartered in Zurich, Switzerland, Qumram demonstrated its regtech platform at FinovateFall 2016. This fall, the company announced that it would provide fully-compliant, mobile-to-mobile WhatsApp and WeChat conversation recording. In April, Qumram earned recognition as Best RegTech Company in the 2017 FinTech Breakthrough Awards, and in March, the company won Growth Stage Startup of the Year at the Swiss FinTech Awards 2017.