After three years managing and overseeing financial operations for The Phone House, Leonore Van Waaij will take her talents to Backbase as the company’s new, and first, chief financial officer. Van Waaij brings experience from senior financial positions in both finance and retail, with a track record of maximizing profits and cash flow through effective financial management, cost reductions, and internal controls.

CEO Jouk Pleiter praised her professionalism and experience in back office operations in particular, saying Van Waaij would help the company as it embarks upon the next phase in its expansion. “Backbase has grown significantly in the last few years, and with our ambition for the future this is the right time to attract a CFO,” Pleiter said.

Pictured (left to right): Jelmer de Jong, global head of marketing, and CEO Jouk Pleiter demonstrated Backbase DBP for Wealth Management at FinovateEurope 2016.

Prior to her time as Finance Director and CFO for The Phone House, Van Waaij was the Finance and Logistics Manager for Schiphol Airport Retail B.V. She has several years experience in accounting with Deloitte and Arthur Andersen, and has degrees in business administration and financial auditing from Erasmus Universiteit Rotterdam.

A leader in digital technologies for the financial industry, Backbase helped the oldest bank in the U.K., C. Hoare & Company, go digital earlier this month. In April, Backbase won first place in the Innovative Banking Software category of the 2016 European Fintech Awards, the same month the company announced that its technology was powering Altyn-i, a new digital bank based in Kazakhstan. In its 2015 metrics report, Backbase noted more than 60 large FI clients, serving more than 70 million end users in 25 countries. The company enjoyed year-over-year revenue growth of 35%.

Founded in 2003 and headquartered in Amsterdam, The Netherlands, Backbase demonstrated its DBP for Wealth Management at FinovateEurope 2016.

Digital banking platform provider Backbase released a report today highlighting its 2015 growth:

• Large financial institution clients: 60+
• End customers: 70+ million
• Languages available: 12
• Countries served: 25
• YoY revenue growth: 35%

Backbase, which has a client retention rate of 98%, added a number of major clients in 2015 including:

• Chase Bank
• Doha Bank
• First Data
• Goldman Sachs
• KeyBank
• Metro Bank
• Silicon Valley Bank
• Sparebanken Sogn og Fjordane
• Westpac

Last year the company opened a new office in Atlanta and grew its employee base by 62% from 225 to 365.

At FinovateEurope 2015, Backbase launched an addition to its Customer Experience Platform (CXP) called Omni-Channel Journey Manager, a tool that offers insight into the customer journey and enables banks to fix inconsistencies.

Backbase cites 2015 as its most successful year so far, and has big ideas for 2016. The company plans to debut version 6 of its CXP in the first quarter and will showcase its newest offering at FinovateEurope 2016 next month in London. Tickets for the conference are available at a discounted price through January 8; register soon.

Digital banking platform provider Backbase released a report today highlighting its 2015 growth:

• Large financial institution clients: 60+
• End customers: 70+ million
• Languages available: 12
• Countries served: 25
• YoY revenue growth: 35%

Backbase, which has a client retention rate of 98%, added a number of major clients in 2015 including:

• Chase Bank
• Doha Bank
• First Data
• Goldman Sachs
• KeyBank
• Metro Bank
• Silicon Valley Bank
• Sparebanken Sogn og Fjordane
• Westpac

The company last year opened a new office in Atlanta and grew its employee base by 62% from 225 to 365.

At FinovateEurope 2015, Backbase launched an addition to its Customer Experience Platform (CXP) called Omnichannel Journey Manager, a tool that offers insight into the customer journey and enables banks to fix inconsistencies.

Backbase cites 2015 as its most successful year so far, and has big ideas for 2016. The company plans to debut version 6 of its CXP in the first quarter and will showcase its newest offering at FinovateEurope 2016 next month in London. Tickets for the conference are available at a discounted price through 8 January, so register soon.