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Backbase Announces New CFO Leonore Van Waaij


After three years managing and overseeing financial operations for The Phone House, Leonore Van Waaij will take her talents to Backbase as the company’s new, and first, chief financial officer. Van Waaij brings experience from senior financial positions in both finance and retail, with a track record of maximizing profits and cash flow through effective financial management, cost reductions, and internal controls.

CEO Jouk Pleiter praised her professionalism and experience in back office operations in particular, saying Van Waaij would help the company as it embarks upon the next phase in its expansion. “Backbase has grown significantly in the last few years, and with our ambition for the future this is the right time to attract a CFO,” Pleiter said.


Pictured (left to right): Jelmer de Jong, global head of marketing, and CEO Jouk Pleiter demonstrated Backbase DBP for Wealth Management at FinovateEurope 2016.

Prior to her time as Finance Director and CFO for The Phone House, Van Waaij was the Finance and Logistics Manager for Backbase_LeonoreVanWaaijSchiphol Airport Retail B.V. She has several years experience in accounting with Deloitte and Arthur Andersen, and has degrees in business administration and financial auditing from Erasmus Universiteit Rotterdam.

A leader in digital technologies for the financial industry, Backbase helped the oldest bank in the U.K., C. Hoare & Company, go digital earlier this month. In April, Backbase won first place in the Innovative Banking Software category of the 2016 European Fintech Awards, the same month the company announced that its technology was powering Altyn-i, a new digital bank based in Kazakhstan. In its 2015 metrics report, Backbase noted more than 60 large FI clients, serving more than 70 million end users in 25 countries. The company enjoyed year-over-year revenue growth of 35%.

Founded in 2003 and headquartered in Amsterdam, The Netherlands, Backbase demonstrated its DBP for Wealth Management at FinovateEurope 2016.