After going public earlier this year, Cardlytics has come out with its Q1 financial results, and a major new client. The data-driven marketing company has sealed a deal with JPMorgan Chase.

“We are pleased to announce the signing of an agreement for a national launch with JPMorgan Chase,” said Lynne Laube, COO and co-founder of Cardlytics. “The addition of Chase to the Cardlytics Purchase Intelligence platform will further strengthen our ability to provide powerful, actionable insights for our marketer clients and then act on these insights at scale.”

Cardlytics’ Purchase Intelligence platform is a loyalty program that banks implement with their existing debit or credit cards. Customers receive personalized offers and cash-back savings based on their transactions. This increases average consumer spend, boosts merchant loyalty, and drives more engagement within the bank’s online and mobile banking.

Chase joins a host of other banks and financial services companies already leveraging Purchase Intelligence, including PNC, Regions, SunTrust, Bank of America, Fiserv, FIS, and Digital Insight. David Evans, CFO of Cardlytics, said, “With the announcement that Chase will be coming onto our platform, we are very excited about the longer-term prospects for the business.”

Cardlytics’ primary offering is Cardlytics Direct, a native bank advertising channel that enables marketers to reach consumers through online and mobile banking channels. The service has more than 2,000 bank clients in the U.S. and appeals to bank customers by offering cash back on select purchases. In fact, Cardlytics has paid more than $230 million in consumer rewards to date.

At FinovateFall 2013, Cardlytics demoed its geolocation application, a solution that sends bank customers ads and offers based on their location. Making its public debut on the NASDAQ in February, the company has put forth strong growth for shareholders. In the first quarter of this year, Cardlytics’ total revenue was $32.7 million, an 22% YoY increase, and its direct revenue was $32.1 million, a 31% YoY increase.

Cardlytics, which originally filed plans to go public on January 12, has made its IPO official today. On the NASDAQ this morning, the data-driven marketing company issued 5.4 million shares under the ticker symbol CDLX. The offering is expected to close on February 13, 2018, subject to closing conditions.

To celebrate this momentous event in the company’s 10-year history, Cardlytics CEO and Co-Founder Scott Grimes and COO and Co-Founder Lynne Laube, rang the opening bell on NASDAQ this morning. Grimes said, “We believe becoming a publicly-listed company on the NASDAQ will help Cardlytics continue to strengthen our partnerships with banks, drive meaningful consumer engagement, and help brands make their marketing more relevant and measurable through our Purchase Intelligence platform.”

In an analysis on Seeking Alpha, Gary Alexander noted that the market cap of $273 million places Cardlytics “on the small extreme of the IPO spectrum.” However, he added that because Cardlytics is the first fintech– and even the first technology company– to go public this year, “it’s bound to get attention for signaling appetite in the IPO markets.”

Atlanta-based Cardlytics, which launched in the heart of the Great Recession, has raised a total of $203 million and counts ITC Holding Co., Kinetic Ventures, Canaan Partners, Polaris Venture Partners, and TTV Capital among its investors. In the nine months ending in September 2017, the company logged losses of $16 million on sales of $91 million.

Cardlytics leverages algorithms and machine learning to normalize raw purchase data and make it useful for marketers. The company offers solutions for both marketers and banks, including:

• Insights: helps marketers make better business decisions across marketing, store operations, and real estate planning by viewing into customers’ actual purchase behavior.
• Measure: leverages sales data to help marketers measure and optimize their marketing strategies
• Purchase Intelligence: allows marketers to advertise within a native banking environment to capture new clients with the use of loyalty and rewards

At FinovateFall 2013, Cardlytics demoed its geolocation application, a solution that sends bank customers ads and offers based on their location. Last month, the company appointed Sathish Gaddipati as Chief Technology Officer. Most recently, Cardlytics earned a spot on the Tech Tribune’s list of the 10 Best Tech Startups in Atlanta.

Data-driven marketing company Cardlytics is reinforcing its troops for the new year. The Atlanta-based company has appointed Sathish Gaddipati as Chief Technology Officer.

Gaddipati has been promoted to the new role, having previously served as Cardlytics’ Senior Vice President and Head of Technology. As CTO, Gaddipati is charged with leading platform engineering, technical product management, software development, data engineering, quality assurance, and IT operations.

Gaddipati, who has been with Cardlytics for a year, said that he realized the company “was the perfect fit for me.” He added, “It’s incredibly gratifying that our combined efforts have allowed us to continue providing sophisticated technology to leading financial institutions, and I look forward to working on exciting future developments.”

Prior to joining Cardlytics, Gaddipati, who has an MS in Industrial Management from the Indian Institute of Technology, held roles at The Weather Channel, The Walt Disney Company, NCR Corporation, InterContinental Hotels Group (IHG), Sun Microsystems, and Omnitracs.

Founded in 2008, Cardlytics has raised $203 million in funding. The company demoed its geolocation application at FinovateFall 2013. In 2016, Cardlytics analyzed approximately $1.3 trillion in U.S. purchase spend. Scott Grimes is CEO and cofounder.