“We are pleased to announce the signing of an agreement for a national launch with JPMorgan Chase,” said Lynne Laube, COO and co-founder of Cardlytics. “The addition of Chase to the Cardlytics Purchase Intelligence platform will further strengthen our ability to provide powerful, actionable insights for our marketer clients and then act on these insights at scale.”
Cardlytics’ Purchase Intelligence platform is a loyalty program that banks implement with their existing debit or credit cards. Customers receive personalized offers and cash-back savings based on their transactions. This increases average consumer spend, boosts merchant loyalty, and drives more engagement within the bank’s online and mobile banking.
Chase joins a host of other banks and financial services companies already leveraging Purchase Intelligence, including PNC, Regions, SunTrust, Bank of America, Fiserv, FIS, and Digital Insight. David Evans, CFO of Cardlytics, said, “With the announcement that Chase will be coming onto our platform, we are very excited about the longer-term prospects for the business.”
Along with Purchase Intelligence, Cardlytics offers two additional banking-focused services: Insights, which helps marketers make better business decisions across marketing, store operations, and real estate planning by viewing into customers’ actual purchase behavior, and Measure, which leverages sales data to help marketers measure and optimize their marketing strategies.
At FinovateFall 2013, Cardlytics demoed its geolocation application, a solution that sends bank customers ads and offers based on their location. Making its public debut on the NASDAQ in February, the company has put forth strong growth for shareholders. In the first quarter of this year, Cardlytics’ total revenue was $32.7 million, an 22% YoY increase, and its direct revenue was $32.1 million, a 31% YoY increase.