How they describe themselves: Cardlytics, the leader in Card-Linked Marketing, provides businesses – for the first time – with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for ~70% of US households, capturing spending across all stores and categories. The advertising platform is built upon information provided securely by its premier network of nearly 400 financial institution partners, including Bank of America, PNC, and Regions Bank. Cardlytics can finally answer the question: what share of your customer’s wallet do you capture?
How they describe their product/innovation: Cardlytics will demonstrate our new geo-locator technology that empowers our partner banks’ customers to receive ads and offers based on their recent purchase behavior, no matter where they are in the US.
Product Distribution Strategy: Through financial institutions