Splitit Expands Payment Options with Debit Card Installments

Splitit, formerly PayItSimple, expanded its offerings this week by launching its installment payment solution for debit cards. The new functionality is available for shoppers at participating merchants in the U.S. and Europe.

The debit card payment tool enables customers to split their purchases of $400 or less into three interest-free monthly payments using their debit card. This is available alongside the company’s flagship offering, which allows customers to split the cost of an item into up to 12 interest-free payments using their credit card, without a credit check or the need to take out a line of new credit.

The New York-based company anticipates the expansion will grow consumers’ purchasing power and allow merchants to offer more payment options and increase sales revenue. Gil Don, CEO and co-founder of Splitit said, “With millions of dollars’ worth of purchases at stake, retailers must ensure a seamless, efficient and customer-centered checkout process, and Splitit is the only payment method solution that truly does this – with no applications, no interest and instant approval. We are happy to be increasing consumer purchasing power, which translates to better outcomes for customers and retailers alike.”

Founded in 2013, Splitit serves 800 merchants in 25 countries. The company launched as PayItSimple at FinovateFall 2014. In June 2016, Splitit launched a plugin in Shopify’s app store that allows merchants using Shopify to integrate Splitit into their checkout process.

Finovate Alumni News

On Finovate.com

  • Splitit expands payment options with debit card installments.

Around the web

  • Exela launches Zuma, a new invoice financing platform.
  • Tavant receives HousingWire Tech 100 Award.
  • Horicon Bank teams up with Finastra and Malauzai to launch new digital banking platform.
  • RISK IDENT wins top spot for anti-fraud transaction security at the 2018 FinTech Breakthrough Awards.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Splitit Launches Shopify Plugin


Splitit (formerly PayItSimple), a startup that lets consumers pay for a large ticket over time, has partnered with Shopify to offer merchants access to its payments-plan technology via plugin.

The plugin, now available on Shopify’s app store, allows merchants using Shopify to integrate Splitit into their checkout process. The Splitit tool—enabling Visa and MasterCard cardholders to split purchases into interest-free, monthly payments by leveraging the customer’s existing credit—offers access to Shopify’s 275,000 merchants in 150 countries.

This announcement comes after the New York-based company’s integration with ecommerce platforms WooCommerce and Magento. According to the company, merchants using Splitit on these platforms have seen an average increase of 20% on overall sales within the first two months of implementation.

Founded in 2013, Splitit launched as PayItSimple at FinovateFall 2014. Earlier this month, the company made inroads into the medical billing industry by teaming up with DOCPAY to set up interest-free medical payment plans for patients.

Finovate Alumni News

On Finovate.com

  • “Token Facilitates PSD2 Compliance with New Payment Network”
  • “CrowdFlower Closes on a $10 Million Round Led by Microsoft”
  • “Finovate Debuts: IBM’s Wealth Management Solution Gives Advisers an Edge”
  • “MOX Pay from Malauzai is First to Unveil RDC as Payment Option”

On FinDEVr

  • “Flybits Earns Gartner Cool Vendor Recognition in its Platform-as-a-Service 2016 Report”

Around the web

  • TechCrunch: Dashlane launches a password-management tool for the enterprise.
  • AppsTechNews chats with Kony CTO Bill Bodin on the pace of enterprise app change.
  • “Kabbage Named a CNBC Top Disruptor”
  • Benzinga profiles Betterment CEO Jon Stein.
  • Me/CU to deploy account-processing platform and digital banking suite from Fiserv.
  • Insuritas to power insurance solution for Patelco CU.
  • NICE Actimize teams up with Mphasis to provide anti-fraud, enterprise risk, and compliance solutions.
  • Volate Technologies launches solution for “plug and play” integration with Ripple.
  • ACI Worldwide partners with U.K.-based Raphaels Bank to provide access to the Faster Payments Scheme.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate, FinDEVr Alum News at Money20/20


I spent the majority of last week at Money20/20 catching up with Finovate and FinDEVr alums.

With 5 tracks of panel discussions and product announcements, plus an exhibit hall floor, it was impossible to parcel out all of the themes buzzing around. However, from the slice of the mega-conference that I attended, the overarching theme was payments, specifically, removing friction from the payments experience. This became evident in the product announcements and discussions throughout the keynote sessions from Stripe, Poynt, Chase, Verifone, Google’s AndroidPay, Samsung Pay, PayPal, MCX, and First Data.

In addition to these larger players, there were many smaller companies in attendance. I sat down with five Finovate and FinDEVr alums to find out what’s new.

Arxan, which protects applications, has experienced 50% year-over-year growth for the past 5 years.

Last week the company announced the extension of its application protection to the Apple TV. Arxan safeguards the TV operating system and already protects multiple pre-installed applications on the Apple TV. The apps are shielded using multi-layered guards to fortify the application from being reverse-engineered and compromised and are inserted within the binary code of the applications.

See Arxan’s FinDEVr 2015 presentation.

endeavour logoEndeavour
This was the first time I’ve chatted with Endeavour since they debuted their mobile account opening solution at FinovateSpring 2014. The Austin-based company revealed some crucial news— it was acquired by Genpact, an operational efficiency specialist for enterprise organizations.

The structure of Endeavour’s organization will remain more or less unaffected by the acquisition which Genpact hopes will bolster its Lean Digital offering by adding Endeavour’s mobile expertise.

Kabbage recently partnered with ING, Santander, and Kikka Capital, and the company is growing fast. These partnerships will help the Atlanta-based company expand operations outside of the U.S. Kabbage is especially targeting the growing ecommerce market in India through its Bangalore office.

Kabbage anticipates originating $1 billion in small business loans in 2015, and is planning a major push into consumer loans next year.

Watch Kabbage’s presentation from FinDEVr 2015 and its demo from FinovateSpring 2015.

Socure uses a person’s existing online “fingerprint” (Facebook photos, email address, and phone number) to validate their identity. Because Socure sources the data from pre-existing information users to simply take a selfie to validate who they are.

In my discussion with Socure the company disclosed plans to extend its services to verify information for small and medium-sized businesses. Today, this process consists of manually scouring websites for data. Socure’s technology could speed up and streamline that process.

Check out Socure’s demo video from FinovateFall 2015

splititSplitIt (formerly PayItSimple)
SplitIt offers point of sale financing with no interest by placing a hold on the customer’s existing line of credit. The solution launched at FinovateFall 2014 under the name PayItSimple. Alon Feit, the company’s CEO, states that the new name is a better reflection of what the company does.

Since launching last year SplitIt has signed 100 merchant partners and is in negotiations for $14 million in funding. After the round closes the company plans to use the funding to further grow its merchant base, as well as its 15-person team.