Linxo Launches Real-Time Payment Card

Personal finance startup Linxo is launching its first payment card. The new, Visa-branded card will be available starting next year.

Linxo is positioning the card as a “real-time” payment card. This means that consumers will see instant notifications after they make a payment. Users will be able to manage their budget in real-time, since the expense will be immediately visible in the app.

“We are seeing users’ practices evolving quickly in two strong directions: firstly, the requirement for a very good user experience, and, secondly, the introduction of real-time as a new payment standard,” said Bruno Van Haetsdaele, Linxo cofounder. “So, we thought to ourselves: how can we offer the best money management experience and the best payment experience?”

Founded in 2010 and headquartered in France, Linxo offers its 2.8 million users a personal financial management app that aggregates all of their spending information across accounts. The app not only allows users to view and analyze their spending, it also helps them manage their finances by enabling them to transfer funds without logging into their bank account.

Linxo’s app will work in tandem with the new payment card by categorizing and monitoring expenses, offering a view of all the user’s accounts, and providing a budget forecast that predicts the user’s future balance based on their current spending. Some features, such as the budget forecast, are only available with Linxo Premium, a service available for $34 (€29.99) or $5 (€4.49) per month.

In addition to teaming up with Visa, Linxo is partnering with Natixis Payments, which will help the company build out the payment management system. Linxo selected Natixis Payments because it can help the company move the new payment card to market quickly. “We were attracted by the state-of-the-art offer and rapidity provided by the Xpollens solution which allows for the creation of a first card and payment account in just 100 days,” explained Van Haetsdaele. “On this basis, we can then co-build the best money and payment management mobile solution directly with our users. Our aim is to focus on our expertise: creating the best user experience.”

Van Haetsdaele demoed Linxo at the first FinovateEurope conference, which was held in 2011. The company has received a total of $26.2 million in funding, most recently in a 2017 venture round.

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French PFM Innovator Linxo Partners with Raisin

A Franco-German alliance has formed with Linxo and Raisin teaming up to target the European savings sector, reports Antony Peyton of Fintech Futures (sister publication of Finovate).

Linxo, a smart financial assistant from France, and Berlin-based financial marketplace Raisin said via their collaboration 1.6 million Linxo users will get access to a choice of savings accounts across the continent.

Bruno Van Haetsdaele, co-founder of Linxo, said with the “impetus of the Payment Services Directive (PSD2), we will now be able to create a harmonised approach in Europe” and the partnership “reflects our desire to create an open European ecosystem of financial services directly accessible from Linxo whatever the European country you live in”.

Tamaz Georgadze, founder of Raisin, said with Linxo, a French citizen can open a term savings account in Austria, Portugal or the Czech Republic “while benefiting” from the respective national deposit guarantee scheme in all EU countries that covers invested capital of up to €100,000 per customer and per bank.

Established in 2013, Raisin said it works with more than 40 banks and financial institutions. To date, more than 100,000 European customers have invested over €5 billion via its platform. It said it operates country-specific platforms in Germany, France, Spain and Austria, as well as its European platform.

Linxo is available on mobile devices and the internet. The start-up was launched in 2010 by Van Haetsdaele, an engineer at Stanford Research Institute and former CTO and co-founder of Wimba, a start-up devoted to on-line education, and Hugues Pisapia (formerly of Wimba and the initiator of the Linxo project). Based in Aix-en-Provence, Linxo demonstrated its PFM platform at FinovateEurope 2011. The company has raised more than $26 million in funding (€23.2 million) and includes Crédit Agricole, Crédit Mutuel Arkéa and MAIF among its investors.

Linxo Raises €2 Million from Crédit Agricole


French PFM innovator Linxo (a FinovateEurope 2011 alum) has raised €2 million in funding from new investor Crédit Agricole, and existing investor Crédit Mutuel Arkéa. Having raised €500,000 in 2013, the company’s total capital now stands at more than $2.6 million.

The investment will help strenghten Linxo’s position in France, as well as fund the company’s expansion into other European markets. Linxo also plans to add talent to both its technical and communications teams.


From left: Co-founders Hugues Pisapia, managing director, and CEO Bruno Van Haetsdaele demonstrated the Linxo platform at FinovateEurope 2011.

Bruno Van Haetsdaele and Hugues Pisapia, Linxo co-founders, said the investment was a show of confidence in their platform. “These investors confirm our development while leaving us the independence and autonomy to continue to grow rapidly,” said Van Haetsdaele. The pair says the trust of leading banking players showed a strong signal of confidence in the security of Linxo’s solution and the sustainability of their business model.

Linxo specializes in personal finance management and savings-optimization solutions for consumers. It’s the first account-aggregation service supported by French FIs. More than simply aggregating accounts, Linxo has opened up its platform to application developers looking to build features such as partner dashboards, rewards and offers programs, and more.

Linxo demonstrated its platform at FinovateEurope 2011 in London. Founded in 2010 and headquartered in Aix-en-Provence, France, Linxo employs seven and says its platform has been used by more than 850,000 businesses and individuals.

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This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.