A new partnership between U.K.-based payment and loyalty marketing platform Yoyo and Mastercard’s mobile payment service, Pay by Bank (PbBa), will bring a new, secure and fast payment option – and merchant-specific, personalized rewards – to high street retail.
The new offering is expected for later in the year for both retail and bank customers. It will enable users to make transactions using Pay by Bank in physical stores, and earn retail specific loyalty, rewards, and other personalized offers.
“We are delighted to be working with Mastercard and Pay by Bank app,” Yoyo CEO Michael Rolph said. “We’ve always believed that adding both security and value to the payments process is crucial for the future of bricks and mortar retail, and this partnership is going to significantly enhance the customer experience for PbBa users.”
Pay by Bank was developed by Mastercard’s Vocalink division and enables consumers to make payments from their bank account via their mobile banking app without requiring additional password verification. Launched in 2016, the app offers bank grade security which, combined with Yoyo’s double tokenization technology, keeps payment data and user identity protected.
“The combined Yoyo and Pay by Bank app proposition will provide both customers and retailers with added speed and security at the point of sale,” Rolph said, “as well as an omnichannel payment and loyalty experience that is unrivaled in the market.”
With more than 1.5 million users – including 750,000+ active monthly users – and processing three million transactions a month, Yoyo demonstrated its retailer-specific bank card loyalty offering at FinovateEurope earlier this year. Just a few weeks ago the company announced that former Mastercard executive David Yates would join Yoyo as chairman.
In April, the company partnered with PAUL UK to help the French bakery launch its first mobile payments and loyalty app. Yoyo began 2019 teaming up with SOHO Coffee to build a payments and loyalty solution for the artisan coffee chain.
Founded in 2013, Yoyo has raised $60.3 million in funding. SOSV and Hard Yaka are among the company’s investors.