A new partnership between Splitit and payment service GHL ePayments will make Splitit’s installment payment solution available to more than 2,000 online merchants in Malaysia, Thailand, Indonesia, and the Philippines. The deal will allow GHL to offer Splitit’s installment payment option to its customers, and enable Splitit to grow its presence in the Asia-Pacific region, according to company CEO and co-founder Gil Don.
“We are delighted to offer GHL merchants a simple way to boost sales and improve customer satisfaction by offering interest-free installments at the checkout,” Don said. “Splitit’s payment solution is a highly effective way for merchants to ease eager travelers’ budget woes, while increasing brand loyalty for merchants.”
Splitit enables consumers to divide the cost of online purchases into no interest, no fee monthly installments. Consumers can use their existing debit or credit card to make purchases from participating online merchants, choose the Splitit option, and receive instant approvals. The company notes that merchants have seen an 11% decrease in cart abandonment, a 12% increase in sales, and an 80% increase in average order value (AOV) after deploying the technology.
Danny Leong, Group CEO of GHL Systems Berhad, praised Splitit as a unique addition to the suite of solutions GHL provides to its merchant partners. “Splitit’s non-lending offering is unlike any other payment player’s and we believe this partnership will help us continue our growth as ASEAN’s trusted payment experts,” Leong said. One of the major merchant acquirers in the ASEAN region, GHL processes more than $241 million ($350 million AUD) in total online and offline transaction value each month across its merchant network. The firm manages more than 368,000 point of sales in Malaysia, the Philippines, Thailand, Indonesia, Singapore, Cambodia, and Australia.
Making its Finovate debut as PayItSimple in 2014 at FinovateFall, the company rebranded as Splitit a year later as part of an emphasis on serving “all members of the credit card payment ecosystem.” More recently, the company partnered with EFTPay to bring its installment payment option to merchants in Hong Kong and Macau, and teamed up with Australian retailer Kogan. Splitit also bolstered its executive ranks this summer, adding former Intuit and PayPal executive Brad Paterson to lead its North American operations.
Based in New York City, Splitit announced a post IPO equity round in May, raising $20.7 million ($30 million AUD). The funding followed the company’s successful IPO on the Australian Stock Exchange at the beginning of the year. Trading under the ticker SPT, Splitit has a market capitalization of $200 million.