Klarna is the latest fintech to embrace the open banking revolution. The payments company has announced the launch of its own Open Banking Platform, which will enable access to more than 4,300 banks in 14 different markets across Europe via a single Access to Account (XS2A) API – all in accordance with PSD2 guidelines.

Klarna’s offering will feature both account information services (AIS) for consolidated data on payment accounts, and payment initiation services (PIS) to support PSD2-licensed, account-to-account direct bank transfers. In a statement, the company noted that its XS2A PIS technology transferred more than €10 billion in volume and completed more than 100 million transactions last year alone.

“Our technology allows us to offer an ecosystem of services not only to consumers but also to businesses – whether that’s in retail, financial services, or technology,” Klarna CTO Koen Koppen explained. “We look forward to seeing all (the) new solutions and products that will grow out of this, creating a consumer centric financial services industry in Europe.”

Klarna’s Open Banking Platform also gives developers the tools they need to handle the compliance and user experience of credentials management. At the same time, the platform helps them get new products – from payment initiation and credit solutions to roboadvisory and PFM – to market faster and with less cost.

“We can offer the leading technology, quality, knowledge and market presence to help other players develop even better services and products for their consumers,” Klarna Open Banking Platform Manager George Parks Davie said. “Klarna’s XS2A API opens up a range of opportunities and through developer-friendly infrastructure it also empowers innovators.”

Klarna demonstrated its flagship platform at FinovateSpring 2012. Headquartered in Stockholm, Sweden, the company announced a partnership with Canadian e-commerce and in-store point-of-sale financing specialist PayBright earlier this month. In February, Klarna extended its Pay Later service to Gymshark customers in the U.K. and the Nordics. At the beginning of the year, the company announced collaborations with both rapper Snoop Dogg and watchmaker Daniel Wellington.

Founded in 2005, Klarna has raised more than $681 million in funding. The company includes Sequoia Capital, General Atlantic, Creandum, Visa, and Permira among its investors.

Klarna, a payment provider and bank, has brought rapper Snoop Dogg into the team to… bring “Smoooth” to the next level, reports Henry Vilar of Fintech Futures (Finovate’s sister publication).

Snoop Dogg will become Smoooth Dogg and the face of a major campaign called “Get Smoooth”, as well as Snoop Dogg becoming a minor shareholder in Klarna.

The campaign aims to remove friction from the world of pay later payments. Thus, it has recruited “arguably the smoothest man alive, on his journey to become even smoother.” You couldn’t make this up. “From smooth to smoooth”, the campaign said.

For Snoop Dogg, this is part of his European investment strategy.

“I’ve been looking for an opportunity to expand my tech investment portfolio to Europe and seeing the way Klarna operates and how they challenge the status quo, I think it’s a match made in heaven. I’m very excited about this partnership,” said Snoop Dogg.

Snoop Dogg will acquire the shares from an existing Klarna shareholder. Klarna’s CEO Sebastian Siemiatkowski confirmed the partnership on Twitter.

“Snoop is not only a rap legend, but also a successful businessman, with a genuine interest in tech, retail and e-commerce. He has a great understanding of consumer behaviour and is exceptional when it comes to branding and marketing,” Siemiatkowski continued.

For context, this man once said in a song: “I love you so, how much you’ll never know. ‘Cause you took your dope away from me.”

Following the Get Smoooth campaign, Snoop Dogg and Klarna will announce a range of unique items enabling anyone to “Get Smoooth.”

Founded in 2005 and headquartered in Stockholm, Sweden, Klarna demonstrated its technology at FinovateSpring 2012. Last fall, the company announced a $20 million funding round that brought its total capital to nearly $682 million.