Slice Launches Smart Shopping Assistant Extension for Chrome

Slice Launches Smart Shopping Assistant Extension for Chrome


You’ve got a PFM app to help you manage your finances and a robo-adviser to help you with your investments. So why not let technology help you save money when it comes to shopping?

Online shopping solution provider Slice debuted its Slice Watch Chrome Extension this week. The new smart-shopping assistant allows users to track the prices of products as they browse online, alerting them that a given website supports Slice Watch. Shoppers click on the teal-colored Slice Watch button to get a pop-up that allows them to add the item to their watch list. If the price of the item drops, the shopper gets an e-mail notification. Slice Watch is currently supported by retailers such as Amazon, Macy’s, Anthropologie, Target, and Nordstrom, among others.

“Right in time for this year’s Labor Day sale season,” wrote Julia Handel at the Slice blog, “meet your smart shopping assistant that’ll save you time, money, and your sanity.”


Slice COO and co-founder Harpinder Singh demonstrated the Slice Platform API at FinovateSpring 2015 in San Jose.

Boasting the largest and most comprehensive collection of item-level purchase-data from more than two million online consumers, Slice enables financial institutions, e-commerce merchants, and others to build features and applications to improve customer engagement, personalization, and marketing efforts. Slice also provides consumers with a free app that makes it easy to track all online purchases, price drops, product recalls, as well as store receipts. The Slice app is available on both Android and iOS.

Founded in 2010 and headquartered in Palo Alto, California, Slice demonstrated its Platform API at FinovateSpring 2015. The company was acquired by Rakuten for an undisclosed sum in the summer of 2014. Read our Finovate Debut profile of Slice from last summer.

Finovate Alumni News


  • Slice Launches Smart Shopping Assistant Extension for Chrome
  • SelfScore Raises $7 Million to Bring Credit to International Students

Around the web

  • Temenos to provide core banking solutions for international microfinance specialist, Microcred.
  • US Bank Wealth Management to launch automated investing courtesy of new partnership with FutureAdvisor.
  • Entersekt brings its Transakt technology to the Middle East in collaboration with IST Networks.
  • Fortune follows CBW Bank’s journey.
  • Lighter Capital launches $25 million AppExchange Fund for Salesforce partners building AppExchange apps.
  • Crowdfund Insider interviews Rob Frohwein, Kabbage CEO and co-founder.
  • Xero named most-loved accounting software for second year in a row.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


Around the web

  • NCR launches innovation lab at its new global headquarters in Atlanta, Georgia.
  • London-based BACB to replace its legacy IT systems with CorporateSuite from Temenos.
  • TransferTo integrates paysafecard as payment option within Safemoni app.
  • Slice launches browser add-on to send an email when the price of an item drops.
  • Kasasa now has 400 community FIs using its rewards account offering.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Finovate Debuts: Slice Introduces Intelligent Shopping Assistant API

Finovate Debuts: Slice Introduces Intelligent Shopping Assistant API


It is no exaggeration to say that when it comes to providing consumers and FIs with unprecedented insight into consumer spending, Slice truly takes it to another level.

And that level is Level 3: the item level data of what is actually purchased rather than what is called Level 1 data that simply tells you where you spent money. The difference between Level 1 data and Level 3 data, explained Karen Chu, Slice’s Director of Business Development, is the difference between knowing that you spent $200 at Macy’s on something last month, and knowing that you bought a cashmere sweater, two shirts, and a few pair of socks.

Traditionally, FIs only have access to Level 1 data. But the growing use of electronic receipts both online and offline has enabled technology companies like Slice to leverage the data in these e-receipts to give consumers new tools to manage their financial life, and to provide FIs with new ways to engage and market to their customers.


Pictured: Harpinder Singh, CEO and co-founder of Slice, demonstrated the Slice Platform API at FinovateSpring 2015 in San Jose.

“We have built an absolutely world-class extraction-and-categorization technology,” said Slice co-founder and CEO Harpinder Singh from the FinovateSpring stage. “We extract information from electronic receipts, categorize it, and make it available via a white label API.”

Slice_ART1Company facts:

  • Founded in 2010
  • Headquartered in Palo Alto, California
  • More than 2 million users

How it works

Slice works by scanning the data in e-receipts in your email inbox, and extracting the level-3 or item-level information. The technology works with the vast majority of email types, according to Singh, and the applications of the data range from package tracking to building more exacting PFM apps to helping FIs better target and customize offers and rewards.

Scanning item-level detail makes budgeting more accurate for the consumer, and can provide more flexibility in setting spending controls. The item-level detail also includes warranty information and can be used to alert the purchaser in the event of a product recall or even a subsequent price drop.

Slice_ART2-FraudAlertCombining credit-card information with the item-level detail from Slice can also be used as an anti-fraud tool. Slice can alert the consumer, for example, when a card charge does not have an accompanying electronic receipt. Small businesses can take advantage of the technology to track expenses and tax deductions for employees.

A perfect example of the technology at work was Citibank’s trial-use of Slice’s prototype—an app called Citiscape—as part of the Citi Mobile Challenge last year (Slice was a finalist). Citiscape combined the transactions Citi sees on credit cards with the e-receipts Slice sends to the e-mail inbox. “We know what you actually bought at Amazon,” Chu said. “Not just ‘Travel,’ but where. Not just ‘Baby Products’, but which ones.”

“Data enrichment enables a lot of wonderful things,” Singh concluded from the Finovate stage this spring. “People are more engaged with your apps. They are spending more time looking at their purchases and tracking what they bought. And with the item-level information you can today monetize these users much better than the banks can.”

Slice_ART3_BudgetThe future

Slice came to Finovate to make offers/deals with companies, as well as meet with bank-data aggregators and companies looking to provide personalized experiences. “Finovate provides a wide playing field,” Chu said. “Not just traditional financial service companies, but up and comers, as well. There’s a breadth and depth.”

For Slice, this includes talking with everyone from the Yodlees of the world to the Plaids (both Finovate and FinDEVr alums). The variety of use cases for the technology gives both established banks and startups different opportunities to leverage Slice’s item-level data.

“We built the API for various spaces,” said Chu. “Fintech, commerce—we don’t want to be siloed. We are agnostic as to what partners have.”

Try Slice on iOS here. Or Slice for Android users here.

Check out the FinovateSpring 2015 demo video for Slice below.

Finovate Alumni News


  • “Finovate Debuts: Slice Introduces Intelligent Shopping API”
  • “Arxan Technologies Drafts Joe Sander as CEO”

Around the web

  • Kasasa reaches milestone: 300+ community FIs now offer Kasasa to members, a total of 823,000 accounts.
  • NY Times lists Betterment, Coinbase, Wealthfront, ZenPayroll as companies that may be the next startup unicorns.
  • Crowdfund Insider: Zopa tops £1 million in loans, a U.K. first for peer-to-peer lending.
  • Global News interviews Karl Martin, Nymi CEO and founder.
  • Trustly bolsters team with appointments from H&M and Klarna.
  • FIS launches financial inclusion lab in India.
  • SME Insider interviews‘s CEO Daniel Abrahams.
  • Silanis to deploy eSignLive technology with TransGuard and Occidental Fire & Casualty.
  • Puerto Rico-based Evertec to enable mobile e-commerce courtesy of Acculynk’s PaySecure.
  • Payoneer wins contract with Dailymotion.
  • NPR interviews Pindrop Security‘s CEO Vijay Balasubramaniyan.
  • Selling Power ranks OnDeck 17 out of 50 on its list of 2015 Best Companies to Sell For.
  • Nostrum Group receives FCA authorization for debt administration to cover its involvement in customer loan accounts and debt collection.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

The FinDEVr APIntelligence

The FinDEVr APIntelligence

Are you building new financial technology? Be sure to register now for the only event exclusively for fintech developers, FinDEVr 2015, Oct 6-7 in San Francisco.


The latest from FinDEVr 2015 presenters

  • Pinterest turns to Braintree to power PayPal payment option for browsing consumers.
  • FinDEVr 2015: First Round of Presenting Companies Revealed.
  • Backbase set to launch its first hackathon, 19/20 June 2015.
  • Spreedly now supports third-party tokens to help merchants continue to process transactions using their existing gateway-specific tokens from within Spreedly.
  • Thinking Capital announces new name, visual identity and tagline.
  • SandHill mentions SnoopWall as 1 of 5 Cool, Pre-VC, Cybersecurity Startups.
  • Avalara acquires Belgium-based VAT Applications.
  • UPS Capital Partners integrates with Kabbage to offer more SMBs access to a loan through UPS.

Alumni updates

  • Xero developed business apps that Apple is using to help market the iPad’s use in business.
  • looks at how Trulioo’s API defends startups against credit-card fraud.
  • Xero reaches 500,000 customers for its cloud accounting service, sets sights on 1 million customer milestone.
  • Verizon Ventures welcomes SimplyTapp to its portfolio of investments.
  • Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma have all integrated Visa Checkout into their apps.
  • NerdWallet turns to Trulioo CEO Stepehn Ufford who offers 5 steps to protect against cyberthreats.

Stay up to date on daily developments by following FinDEVr on Twitter.

Finovate Alumni News


  • Intelligent Environments to Enable Online Banking with Emojis Instead of Passwords

Around the web

  • KeyPoint Credit Union ($1 billion in assets) to deploy Architect Banking Solution from ACI Worldwide.
  • Misys welcomes Simon Paris, president and chief sales officer.
  • Wipro introduces its e-KYC solution based on its AI platform, Wipro HOLMES.
  • The 42 looks at Lending Club and Zopa in its feature on why people “should embrace P2P lending.”
  • EverSafe celebrates “World Elder Abuse Awareness Day” with its top tips to prevent elder financial exploitation.
  • Business Insider previews the looming competition between Stripe and Klarna as the former enters the Nordic market.
  • Pacific Life chooses GMC Inspire from GMC Software Technology to improve customer communication workflow.
  • IR Magazine highlights StockViews in a column on how innovations in fintech impact investor relations.
  • NerdWallet turns to Trulioo CEO Stepehn Afford on the topic of protecting small businesses from cyberthreats.
  • Renaud Laplanche of Lending Club wins spot among Glassdoor’s Highest Rated Small Business CEOs for 2015.
  • The Seattle Times profiles LendingRobot.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

The Slice Platform Enables FIs to Make the Most of Customer Purchase Data

The Slice Platform Enables FIs to Make the Most of Customer Purchase Data

This post is part of our live coverage of FinovateSpring 2015.

FS2015_Slice_logoSlice Technologies‘ platform helps banks access and take advantage of customer online purchase data.

The Slice Platform lets financial institutions build new features and functionalities based on a visitor’s online purchase profile, using the largest and most comprehensive set of online purchase data anywhere. Slice’s customer-partner implementations are white-label applications of Slice data that create new personalization, monetization, retention and advertising opportunities.

Harpinder Singh, standing, CEO and co-founder



Product Launch: September 2014

Metrics: The Slice panel is comprised of more than 2M users; Slice has recorded data from more than 2M merchants; Slice’s technology recognizes e-receipts from as far back as 2006; the popular Slice shopping app is frequently featured in the app stores and averages 4.5 stars.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms

HQ: Palo Alto, California
Founded: 2010
Twitter: @HelloSlice

FinovateSpring 2015 Sneak Peek: Part 8

FinovateSpring 2015 Sneak Peek: Part 8


Today marks our final Sneak Peek preview. We hope you’ve enjoyed the opportunity to get to know a little about the companies that will be taking the stage at FinovateSpring 2015.

Register today to see and meet these innovators in person on 12/13 May at our upcoming conference in San Jose, California.

If you’ve missed an edition, our complete Sneak Peek series for FinovateSpring 2015 is below:

And now let us introduce you to the final fourteen companies of FinovateSpring 2015. See you in San Jose!

FS2015_Finaeos_logoFinaeos automates the back office and capital-raising compliance.

Why it’s great
Serves the demand for new ways to invest, save, and generate income by investors across the globe.

  • Founded: 2015
  • HQ: Victoria, British Columbia, Canada

FS2015_Finicity_logoFinicity helps developers build powerful apps to drive financial software innovation.

Why it’s great
TXPUSH Interface to the Finicity API Platform.

  • Founded: 1999
  • HQ: Salt Lake City, Utah

FS2015_MoneyAmigo_logoMoney Amigo is a social money interaction platform that solves the lack of simple and clustered services for the unbanked and underbanked.

Why it’s great
Money Amigo makes managing money fast, fair, and friendly.

  • Founded: 2015
  • HQ: Las Vegas, Nevada

FS2015_Ondot_logoOndot Systems builds white-label solutions that enable financial institutions to provide security and convenience for their customers.

Why it’s great
Our platform brings innovation to mobile card services.

  • Founded: 2011
  • HQ: San Jose, California

FS2015_Onovative_logoOnovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers.

Why it’s great
Onovative provides banks and credit unions with modern APIs and a simple UI to help them grow.

  • Founded: 2013
  • HQ: Jeffersonville, Indiana

FS2015_Outski_logoOutski’s platform improves employee health and wellness, increases productivity, and reduces job-related stress.

Why it’s great
Outski helps companies improve margins and reduce costs by focusing on the health and well-being of their employees.

  • Founded: 2013
  • HQ: Tucson, Arizona

FS2015_PrairieCloudware_logoPrairie Cloudware provides a comprehensive set of omnichannel, digital payment services to solve the need for more security, convenience, and control when purchasing goods and services online and in-store.

Why it’s great
We are a cloud-based, open platform that allows consumers to access and use their preferred payment mechanisms and accounts via the financial institution’s digital channels.

  • Founded: 2012
  • HQ: Omaha, Nebraska

FS2015_Slice_logoSlice’s technology provides item-level purchase-data across the largest base of online consumers (two million and counting).

Why it’s great
Slice’s one-of-a-kind Purchase Graph technology.

  • Founded: 2010
  • HQ: Palo Alto, California

FS2015_SmartAsset_logoSmartAsset provides a tools-and-content platform to give consumers personalized and actionable advice.

Why it’s great
Leverage our Automated Financial Modeling technology to make significant personal finance decisions.

  • Founded: 2011
  • HQ: New York City, New York

FS2015_Token_logo_snagToken is a new payment rail that solves the “faster payments” problem for banks, businesses, and consumers.

Why it’s great
A new open bank API, an unbreakable identity system, developer tools, and a wallet app for business and consumers.

  • Founded: 2015
  • HQ: Los Altos Hills, California

FS2015_TopImageSystems_logoTop Image Systems introduces the eFLOW mortgage, which eliminates the manual, time-consuming and expensive mortgage-origination process.

Why it’s great
Top Image Systems’ IQA (Image Quality Analysis) provides unparalleled accuracy, security, and ease of use.

  • Founded: 1991
  • HQ: Tel Aviv, Israel

FS2015_Vanguard_logoVanguard introduces the Funds Visualizer to rid investors of suboptimal portfolio construction.

Why it’s great
Our interactive, 3-D, data visualizations of diversification provide unique insights when it comes to building portfolios.

  • Founded: 1975
  • HQ: Valley Forge, Pennsylvania

FS2015_Vouch_logo_414updateVouch is the first social network for credit, enabling consumers to connect and share creditworthiness so they get the financial products they deserve.

Why it’s great
Vouch is for anyone who believes they are more than their credit score.

  • Founded: 2013
  • HQ: San Francisco, California

FS2015_Whodini_logo_snagWhodini helps merchants engage customers using social media marketing, reaching loyal customers with targeted offers.

Why it’s great
At Whodini, we help local businesses know their customers better.

  • Founded: 2004
  • HQ: Westport, Connecticut