Top Business-to-Business Wealth Tech Players


If you’ve been following our series on wealth tech, you’ve seen our analysis of the industry as a whole, a review of the top trends, and an examination of B2C wealth tech players.

Our wealth tech coverage continues this week with a review of business-to-business (B2B) players in the wealth tech space. These are companies that cater directly to banks, advisors, or brokerages, instead of offering products or services directly to consumers. B2B wealth tech is a large category, so I’ve sub-divided it into four digestible groups and listed my top picks for each category. Since category sizes vary, the number of selections also varies.

Alternative investment services
These are platforms that help advisors connect clients with unconventional investment types, such as private equity, hedge funds, futures, real estate, etc.

Screen Shot 2017-01-19 at 11.44.57 AMEquityZen’s EZ Institutional lets advisors give clients access to a diverse asset class

Technology for advisors and brokerages
These are tools available via API, SDK, or web interface to help advisors compete with robo advisors by allowing them to invest with less bias, increase client communication, scale operations, find new clients, and more.

Screen Shot 2017-01-19 at 11.40.41 AMTrizic offers advisors their own digital tools to compete with robo advisors

Non-U.S. B2B investment and advisor technology
Similar to the above category, these companies offer tools for advisors outside of the U.S.

Screen Shot 2017-01-19 at 11.30.52 AMmeetInvest helps advisors invest like world-renowned market experts

News and Information Companies
These are online platforms, APIs, or SaaS offerings that provide advisors market information, show them trending news, or connect businesses with market data to power their own products.

Screen-Shot-2016-10-31-at-3.22.22-PMForwardLane’s dashboard acts like a private research analyst for advisors advisors, helping them stay current on new trends and funds

Roots Rock: eMoney Advisor Reports Breakout Revenue Metrics for 2016


How did 2016 become the “most successful year to date” for wealth management platform developer, eMoney Advisor? According to CEO Ed O’Brien, it was all about getting back to basics.

“This year we returned to our roots with an innovative product strategy that broadens the availability and quality of advice delivered through advisors,” O’Brien explained. This week O’Brien’s company announced record growth in 2016 including a more than 30% increase in revenue since the end of 2015, and a nearly 59% gain in revenue since eMoney Advisor was acquired by Fidelity Investments in early 2015.

Some of the 2016 highlights for eMoney Advisor include:

  • Released more than 80 updates and enhancements to its emX Suite
  • Unveiled a new advanced analytics product
  • Launched the Fiduciary Framework initiative

“For this past year in particular, we worked hard to implement a strategy that creates more opportunity for advisers to experience the value of eMoney and benefit from the unique and varied ways our technology can set them apart,” said O’Brien.


From left: Chad Porche, SVP, head of design, and Kyle Wharton, SVP, business development, demonstrated EMX, the eMoney Advisor platform, at FinovateFall 2014.

Recently featured in our look at top trends in Wealth Tech, eMoney Advisor serves wealth management firms who have concluded that it is easier and more efficient to partner with an established specialist rather than “go it alone” when it comes to providing their wealth managers with the technology they need to best serve their clients. “Firms are realizing the cost to build and maintain the type of streamlined, technology-enabled experience required to compete today is prohibitively high,” O’Brien said. Adding that companies must be mindful of technology expenses as well, he points out that the solution “in the long-term” is a balancing act. “It’s about a technology partner, not a technology provider,” he said.

Founded in 2000 and headquartered in Conshohocken, Pennsylvania, eMoney Advisor demonstrated its platform at FinovateFall 2014. Earlier this year, the company announced a partnership with Waddell & Reed Advisors that will make emX Pro platform available to the firm’s network of more than 1,800 financial advisers. A winner at the 2016 Wealth Management Awards this fall, and one of the best places to work in Philadelphia according to the Philadelphia Business Journal, eMoney Advisor also shared a preview of what it has in store for 2017. New products and services from the company include a digital advice platform, developed in partnership with Fidelity, a new lead-generation solution, a “robust API strategy,” and a service for 401(k) plan participants. The company says it plans to add 100 new workers by the end of 2017 to help accommodate growth.

Finovate Alumni News


  • “Roots Rock: eMoney Advisor Reports Breakout Revenue Metrics for 2016″
  • Check out this week’s “FinDEVr APIntelligence”
  • Nubank Raises $80 Million in Series D Funding”
  • “Finovate Debuts: Agreement Express Helps Advisers Offer Non-Intrusive Onboarding”

Around the web

  • Nostrum CFO Neil Warman re-elected to Confederation of British Industry (CBI) regional board.
  • Qumram wins 2016 Private Banking International (PBI) award for Outstanding Front-End Digital Solutions Provider.
  • Ovum recognizes Backbase as digital banking platform market leader.
  • Comarch partners with TrustWeaver to make e-invoicing cross-border compliant.
  • True Potential listed in the Deloitte Technology Fast 500 EMEA for the fourth consecutive year.
  • Fundable profiles DAVO’s funding since its 2011 launch and its milestone of 800 clients.
  • Orca Money interviews Scalable Capital CEO Adam French.
  • Luxoft wins Best Enterprise Systems Integrator in Constellation Research’s 2016 Enterprise Awards.
  • Zopa takes home two awards at the AltFi Awards and wins Best P2P Lending Platform at the F5 Awards.
  • InComm partners with MOL Global to launch PlayStation Network prepaid products to be distributed through 7-Eleven stores in Indonesia.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Finovate Alums Earn Recognition at 2016 Wealth Management Awards


Three Finovate alums won their respective categories at the 2016 Wealth Management Awards. Envestnet was the big winner among our alums to be honored, winning a variety of categories: 401(k) Retirement Plan Support Services; Socially Responsible Investing (SRI)/Impact Investing; TAMPs; and Rebalancing. eMoney Advisor won the Client Portals and Innovation Platform categories, and Betterment for Business won the 401(k) Retirement Plan Support Services Technology category.

For Envestnet, the award comes just days after announcing its new collaboration with Charlotte, North Envestnet-Yodlee Logo copyCarolina’s Innovation Partners, who will use financial wellness solutions from Envestnet | Yodlee to enhance its wealth-management services. Elaine Lawrence, president and co-chief compliance officer for Innovation Partners, said the technology would help her firm “engage with clients according to their preferences, while also stepping in to demonstrate value as necessary.” Founded in 1999 and headquartered in Chicago (Envestnet) and Redwood City (Envestnet | Yodlee), Envestnet demonstrated its technology at FinovateFall 2016.

eMoneyAdvisor_logoBased in Conshohocken, Pennsylvania, with an office in San Diego, California, eMoney Advisor was named one of the Best Places to Work in Philadelphia by the Philadelphia Business Journal and one of the Best Places to Work in San Diego by the San Diego Business Journal. More than 37,000 financial professionals use the eMoney Advisor platform to manage more than $1.7 trillion in assets. At FinovateFall 2014, the company demonstrated EMX, the next generation of its eMoney Advisor platform. eMoney Advisor was founded by Edmond Walters in 2000. Edward O’Brien took the helm as CEO in 2016.

Demonstrating the Multiple Goals Feature of its platform at FinovateFall 2011, Betterment made headlines this summer when it announced it has topped $5 billion in assets under management and added Amy Betterment_logoShapero as CFO. This spring, Betterment raised $100 million in Series E funding, taking the company’s total capital to more than $200 million and giving it a valuation of $700 million. Last month, Betterment announced a partnership with Uber that would provide fee-free, flexible retirement accounts for the company’s drivers. And in July, the robo-adviser announced that its 401(k) platform, Betterment for Business, topped 200 plan sponsors. Jon Stein is CEO.

Finovate Alumni News


  • Envestnet | Yodlee, eMoney Advisor, and Betterment Earn Recognition at 2016 Wealth Management Awards

Around the web

  • Qapital featured in a list of the “5 best productivity apps for freelancers.”
  • Let’s Talk Payments profiles Finovate Best of Show winner BanQu.
  • LendingTree named a top workplace by The Charlotte Observer.
  • Actiance Launches Safe Landing Program for Autonomy Customers.
  • Xero Announces Improved Integration with PayPal.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Fintech Trending: Look Who’s Chasing Venmo, Student Loan Servicing Falls Short
  • DriveWealth Adds Real-Time Margin

Around the web

  • The Times of India examines the role Ripple can play in reducing the costs of overseas remittances.
  • iSignthis integrates its digital KYC technology with Ixaris.
  • Axis Bank’s Tagit-powered app adds augmented reality.
  • Cortera announces 100th release of its Cortera Pulse product.
  • Quisk rolls out mobile-money platform at National Commercial Bank Jamaica Limited.
  • Philadelphia Business Journal names eMoney Advisor one of the “Best Places to Work” in Philadelphia.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Interactions Garners $56 Million in its Largest Funding Round Yet
  • Automobile Title Lending Platform Finova Financial Raises $52.5 Million
  • Check out this week’s FinDEVr APIntelligence.

Around the web

  • Kontomatik’s Konstantin Rabin shares his thoughts on successful lending in The Paypers.
  • Forbes features Jon Stein, Betterment CEO and cofounder.
  • San Diego Business Journal names eMoney Advisor one of the “Best Places to Work in San Diego.”
  • Envestnet | Yodlee launches Transaction Data Enrichment to offer transparency into transactions.
  • TradeRiver Finance reaches milestone of lending GBP100 million to U.K. businesses.
  • Portland Business Journal takes a look inside Simple’s new office.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

eMoney Advisor’s emX Pro Fuels Wealth Planning Solution for Waddell & Reed Advisors

Screen Shot 2016-07-07 at 7.00.53 AM

eMoney Advisor, acquired by Fidelity Investments in 2015 for $250 million, is offering advisers the tools they need to compete against the robo-advisers that seem to be taking over wealth management. This week, financial planning firm Waddell & Reed has partnered with eMoney to leverage its emX Pro platform.

Screen Shot 2016-07-07 at 8.07.46 AM

Waddell & Reed will deliver emX Pro, along with solutions from Envestnet and Docupace, to its network of 1,800 financial professionals to enhance planning, proposal, and processing for advisers and their clients. Ed O’Brien, CEO of eMoney Advisor, said that emX Pro will help Waddell & Reed advisers to “build deeper, more collaborative client relationships, expertly plan investment portfolios and deliver sound financial advice while helping make sense of their business’s big-picture, including a view of assets held away.” O’Brien adds that using emX Pro gives the advisers “a distinct competitive advantage.”

Founded in 2000, eMoney debuted emX at FinovateFall 2014. emX delivers a suite of interactive wealth management tools to help advisers identify business opportunities and deliver an experience to serve a client’s financial planning needs, from basic to advanced.

eMoney is based in Radnor, PA and serves 37,000 financial professionals. The company, whose top clients include TD Ameritrade, RBC Wealth Management, MetLife, Mass Mutual, New York Life, and Allstate, has 360+ employees and $1.7 trillion in assets under management. In March, eMoney Advisor brought on Ed O’Brien as CEO, taking the seat of the company’s founder, Edmond Walters.

Finovate Alumni News


  • Ping Identity Unveils Security, Usability Upgrades to IDaaS Platform.
  • defi SOLUTIONS to Launch Full-Service Analytics and Reporting Platform by Year’s End
  • Coinbase Lands $10.5 Million in Strategic Investment from Bank of Tokyo Mitsubishi UFJ

Around the web

  • Misys honored by Celent Model Bank Awards for its work with Russia’s Alfa-Bank.
  • Holvi launches new debit card, Holvi Business MasterCard.
  • Risk Ident CEO Roberto Valerio writes about fighting account-takeover fraud.
  • Ixaris helps Amadeus build prepaid B2B wallet.
  • WattzOn unveils three new web and mobile tools for monitoring and managing utility bills.
  • The Street: Lending Club ‘Platform Investors’ Are Slowly Returning Despite Recent Hiccups
  • Buzz Points joins Jack Henry’s Symitar Vendor Integration Program.
  • iSignthis integrates with XM.COM to deliver due diligence Digital KYC service.
  • ProfitStars Ranked Among Top-50 Providers in MSPmentor 501 Global Edition.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

2015: A Year in Finovate Alumni Mergers and Acquisitions


2015 was another big year for mergers and acquisitions in the fintech industry. And whether they were the acquirer or the acquired, Finovate alums were very much a part of the M&A action.

Because terms of many deals were undisclosed, it is difficult to get a precise number on how much money was spent acquiring some of fintech’s most promising startups this year. But looking just at those acquisitions for which figures were available, we can see that 2015 was a banner year in M&A (more than $7 billion) — and that’s just counting alums.

So from the $5 billion deal between FIS and Sungard to the “alum-acquires-alum” mergers of September 2015, let’s take a closer look at some of the major unions of the year that featured Finovate alums.











If you’re a Finovate alum whose merger we’ve missed or acquisition we’ve overlooked, let us know. Send us an email at

Finovate Alumni News


  • “Mortgagetech on the Move as Roostify Closes Series A Round Led by USAA”
  • “Blooom Announces $4 Million Series A Round Led by QED Investors”

Around the web

  • BizEquity announces strategic partnership with eMoney Advisor.
  • Vietnam Public Joint Stock Commercial Bank (PVcomBank) deploys digital banking platform from Misys.
  • Let’s Talk Payments interviews Konstantin Rabin, Kontomatik CMO.
  • BAI Retail Delivery conference attendees select MX as the Innovation Showcase Award winner.
  • Global AutoTrading integrates with Tradier to extend brokerage services.
  • Avalara announces sales-tax accuracy guarantee.
  • LOYAL3 Securities will act as co-manager for Square’s IPO.
  • Customers of the Microsoft Dynamics NAV rollout will automatically have free access to Tradeshift’s e-invoicing solution.
  • Arxan now secures applications running on 500+ million devices.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.



Finovate Alumni News

Around the web

  • Glenbrook Partners’ whitepaper features PayNearMe.
  • mBank reports that six months after launching Light Branches, basic banking product sales have tripled in Light Branches compared to traditional branches.
  • PYMNTS features comments from Blackhawk Network, CashStar, FIS, SimplyTapp, and Vantiv on social commerce.
  • MasterCard partners with Premier Bank in expansion into Somalia.
  • Nomis Solutions launches upgrade of its price-optimization suite.
  • D3 Banking announces that its solution is now available in a hosted environment.
  • Blooom CEO and co-founder Chris Costello talks about his company’s relationship with Yodlee.
  • ThinkAdvisor features eMoney Advisor, Vanguard, Wealthfront, Betterment, FutureAdvisor, and Jemstep in a column on the changing environment for financial advisors.
  • Sonavation CTO Rainer Schmitt wins award from the IEEE Technical Committee on Communications Quality & Reliability.
  • TechCrunch features PayPal’s Venmo office.
  • Verizon Ventures welcomes SimplyTapp to its portfolio.
  • On the Money Radio’s Steve Pomeranz interviews MaxMyInterest CEO and founder Gary Zimmerman.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.