Top Business-to-Business Wealth Tech Players

Top Business-to-Business Wealth Tech Players


If you’ve been following our series on wealth tech, you’ve seen our analysis of the industry as a whole, a review of the top trends, and an examination of B2C wealth tech players.

Our wealth tech coverage continues this week with a review of business-to-business (B2B) players in the wealth tech space. These are companies that cater directly to banks, advisors, or brokerages, instead of offering products or services directly to consumers. B2B wealth tech is a large category, so I’ve sub-divided it into four digestible groups and listed my top picks for each category. Since category sizes vary, the number of selections also varies.

Alternative investment services
These are platforms that help advisors connect clients with unconventional investment types, such as private equity, hedge funds, futures, real estate, etc.

Screen Shot 2017-01-19 at 11.44.57 AMEquityZen’s EZ Institutional lets advisors give clients access to a diverse asset class

Technology for advisors and brokerages
These are tools available via API, SDK, or web interface to help advisors compete with robo advisors by allowing them to invest with less bias, increase client communication, scale operations, find new clients, and more.

Screen Shot 2017-01-19 at 11.40.41 AMTrizic offers advisors their own digital tools to compete with robo advisors

Non-U.S. B2B investment and advisor technology
Similar to the above category, these companies offer tools for advisors outside of the U.S.

Screen Shot 2017-01-19 at 11.30.52 AMmeetInvest helps advisors invest like world-renowned market experts

News and Information Companies
These are online platforms, APIs, or SaaS offerings that provide advisors market information, show them trending news, or connect businesses with market data to power their own products.

Screen-Shot-2016-10-31-at-3.22.22-PMForwardLane’s dashboard acts like a private research analyst for advisors advisors, helping them stay current on new trends and funds

Finovate Alumni News– May 30, 2014

  • Finovate-F-Logo.jpgThreatMetrix wins Judges Choice for Best Overall Fraud/Security Solution at 2014 CNP Awards.
  • HelloWallet acquired by Morningstar in $52.5 million deal.
  • PandoDaily takes a look at Venovate and its platform for enabling alternative investments.
  • Gonzobanker lists five ingredients in his Franken-banking product: all Finovate alums in Q2ebanking, Digital Insight, ACI Wordwide, and Alkami Technology, and Jwaala.
  • Fast Company profiles NICE Systems in a new feature on voice biometrics.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News– May 9, 2014

  • Q2ebanking releases first quarter results with 2014 Q1 revenue of $16.8 million, up 31% YOY.
  • Stockr voted Top 100 Website by PC Magazine.
  • Dell Services improves enterprise mobility offerings with Kony partnership.
  • Silicon Slopes: MoneyDesktop snags AtTask executive for EVP of Sales.
  • MasterCard launches “auWallet” prepaid card program for APMEA region in partnership with KDDI.
  • Nymeo Federal Credit Union to deploy account processing technology from Fiserv.
  • Klarna, Provenir launch project to combine fraud risk decisioning with compliance, risk management automation.
  • Entrepreneurial digital startup hub, 1871, features Rippleshot.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateSpring: Behind the Scenes with CUneXus,, and Venovate

FinovateSpring: Behind the Scenes with CUneXus,, and Venovate

We’ve had a blast following up on the news buzz created by the 68 companies we saw demo at FinovateSpring 2014 last week in San Jose. Now we get to report on a few more details of companies that demoing at Finovate for the first time. 

Today, we’re taking a closer look at:

We’ll have further coverage in the coming weeks, so stay tuned!

What they do
CUneXus’ Perpetual Loan Approval product gives financial institutions a way to show borrowers a constant view their borrowing power across multiple loan products. It pre-approves the customer instead of simply providing a prediction of what the loan payment and terms may be, if the loan is accepted.
This constant pre-approval can create stickiness by keeping the lending institution in the top of the consumer’s mind when they are ready to make a decision about a loan or credit card. And, since the approval automatically changes with the consumers’ financial standing, it is a more efficient way to customize loan promotions.


    • FI client size ranges from $400 million to $2 billion
    • Launched in December 2013
The experience
The web and mobile screenshots below show the variety of offers the end consumer sees. The platform shows everything from credit cards to auto loans, to personal loans. Since the platform is dynamic, it will change the offers depending on the consumers’ financial situation. 
For example, if the consumer accepts the offer on the car loan, the platform will automatically rescind the offer on the RV or motorcycle loan.

CUneXus also uses geolocation to target the end user when it matters– at the point of their decision. For example, after a user has been standing at a car lot for longer than 5 minutes, FIs using CUneXus can send them a push notification reminding them of the loan offer for which they are pre-qualified.

Since the system pre-approves users, activating the offer is easy:
After selecting the type of loan and amount, users need only to enter their phone number and when they would like to talk to an agent. To speed the process, they have the option to take a picture of a recent pay stub as proof of income.
Beyond creating more borrower transparency, CUneXus makes loan distribution more efficient for the lending institution. The automation of the loan offer, combined with carefully timed push notifications, can drive more revenue from online and mobile banking.

What they do works a bit like PayPal for affiliate groups such as students or veterans. Its network proves that the user is affiliated with the group so that merchants can target these specific groups with discounts and rewards, without the hassle of making them prove their identity.
At FinovateSpring, showed how its identity verification can be used at the physical point of sale, as well as online.
    • Financing: $16M
    • Federal Grants: $2.8M
    • Employees: 29
    • Revenues (Run Rate): $4M
    • Registered Users: 475,000
The experience
The user selects their affiliate group and adds the required information to verify their affiliation. In the screenshot of the web interface below, Blake has already verified his affiliation as an army veteran. also gives him the option to verify himself as a student or first responder to receive additional merchant benefits. 
Once he is verified, he is prompted to link a credit card with his account.
After the user is verified as a member of the affiliate group and has linked their card, they can receive rewards at the physical point of sale, as well as online.
The screenshot below shows the iPad interface of a brick and mortar merchant’s POS system. After swiping the credit card that he previously linked to, the user (Blake) automatically received the merchant’s discount for veterans.
Since this merchant has card-linked rewards enabled, the transaction was seamless. Blake did not need to know that the merchant offered special discounts for veterans and the merchant did not need to ask Blake for proof that he is a veteran.
Below is a snapshot of some of the more than 70 merchants that is partnering with. CEO Blake Hall advised me to keep an eye out this summer, when will release news of a slough of new big-name merchants.

What they do
The Venovate (venture + innovate) platform seeks to make the investing process more transparent, accessible, and efficient. It has a two-pronged approach:
1) For investors 
It curates alternative investment opportunities and serves as a broker so accredited investors can directly invest in them. Venovate carefully vets the list to ensure the opportunities are compliant and have a good likelihood of positive returns.
2) For fundraisers
The platform enables alternative investment funds and private companies to raise funds from $200,000 and up on its platform. Venovate verifies the accreditation of investors before allowing them to invest (non-accredited investors can still join, but are in view-only mode; they are not allowed to invest).
The online platform makes it easy for both parties with search capabilities and e-signature functionality.
    • Can reduce the fundraising process from 10 months to 10 weeks
    • Launched in April 2014 at FinovateSpring
The experience
When creating their profile, the investor selects the type of investments they are interested in, as well as the dollar range and the number of investments they are willing to make per year. Additionally, the platform shows the investor’s accreditation status and investment history in the upper right hand corner.
This is useful for fundraisers, who are given full visibility to these details before deciding who they will allow to invest in their project.
2 - Venovate - Investor Profile
Venovate’s company directory serves as a resource for investors to search companies seeking investment. It provides high-level information on companies, with an option to drill down into more specific detail.3 - Venovate - Company Directory
Each fundraising company has its own profile that provides more details for interested investors. The deal profile below shows relevant information about the deal. It covers basics such as description and minimum investment amount. It also shows the valuation cap, the number of current investors and the number of users currently watching the investment.

4 - Venovate - Deal Profile

Venovate announced its public beta at FinovateSpring, along with an investment from Studio 9+, an accelerator program based in Silicon Valley.

Stay tuned for more behind the scenes features next week.

Venovate Launches the Venovate Marketplace to Create Efficiency in Alternative Investments, Announces Investment from Studio 9+

Venovate Launches the Venovate Marketplace to Create Efficiency in Alternative Investments, Announces Investment from Studio 9+

This post is part of our live coverage of FinovateSpring 2014.

Third up in today’s second session, Venovate launched the Venovate Marketplace:
“Venovate Marketplace is an online platform that makes investing in and fundraising for private securities faster and more efficient.
Our platform offers investors access to the broadest, most diverse set of alternative investment opportunities: private equity, natural resources, venture capital, infrastructure, hedge funds, and real estate. 
All members – both buyers and sellers – are put through a rigorous screening process to ensure that investors are qualified and that fundraisers present complete, transparent information. 
Investors can search for investment opportunities, get questions answered, indicate interest, receive acceptance, sign documents electronically, and close the transaction – all on a single platform.
Venovate is the smarter alternative for investing and fundraising.

Additionally, Venovate is announcing that Studio 9+ has invested in Venovate’s initial round and plans to use Venovate Marketplace for its fundraising activities in the future. 
Presenting: Michael Raneri (CEO), Thomas Foley (President), and Michiel de Boer (Head of Prod., UX & Mktg)
Product Launch: April 2014
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: San Francisco, CA
Founded: April 2013
Twitter: @venovate

FinovateSpring 2014 Sneak Peek: Part 5

FinovateSpring 2014 Sneak Peek: Part 5


Below, we’ve brought you another set of companies that will show off their newest technology at FinovateSpring on April 29 and 30 in San Jose. The six companies featured below will demo their fintech solutions that target problems ranging from marketing to security.

In case you missed them, check out the following posts in our series, each featuring 6 companies:


Encap Security allows FIs to think outside the “authentication box,” providing the ideal solution for mobile and online banking, CNP transaction and call center authentication.

Encap Security’s in-app authentication solution:

    • increases security while improving customer experience
    • increases adoption, revenue while decreasing costs
    • satisfies regulatory requirements.

Why it’s great:
For the first time, you can forget that old trade-off between security and ease-of-use.  


Adam Dolby,VP of Business Development
Dolby serves as Encap Security’s VP of Business Development, with a focus on the Americas. He brings over 20 years of experience in the development and delivery of e-banking products.

David Nayes, Director of Sales
Nayes has a deep understanding of strategies for combating payment and mobile banking fraud.


Insuritas is the nation’s leading SaaS banking solution delivering on the high demand for Web based services from financial institutions that converts online banking sites into sales engines.

    • SmartCART delivers shop, compare, buy, single check-out and post-sale online account creation
    • Sales revenue annuitizes at 82% YOY
    • Contains products consumers purchase and repurchase every year
Why it’s great: 
Transforms bank web eco-systems for 69 million online banking customers from service sites into ecommerce platforms that generate value added, annuitizing, non-cyclical fee income.  

Jeffrey Chesky, Founder, President & CEO 
Chesky pioneers the design, installation, and outsourced management of insurance agencies for financial institutions nationally.
Matt Chesky, SVP
Chesky joined Insuritas in 2012, oversaw design and deployment of Insuritas SmartCART Technology and SaaS platform; Graduated Yale ’12 with a degree in Economics.


Pellucid Analytics fixes pitchbook creation. It is a tablet and browser product that lets you browse print-ready charts and drag them into a pitchbook.


    • Leverage a large gallery charts formatted to firm-specific branding standards 
    • Quickly assemble charts into a pitchbook 
    • Focus on applying judgment to information and crafting a compelling message 

Why it’s great:
Pellucid compresses the time required to perform a broad range of pitchbook-related activities from days to seconds.


Adrian Crockett, CEO and Cofounder
Crockett has over 14 years of investment banking experience, heading groups at Credit Suisse, Merrill Lynch, and Deutsche Bank.

Jamie Ballingall, Chief Scientist and Cofounder
Ballingall oversees delivery of the product and was formerly an investment banking quant and adjunct associate professor at Columbia University.


Radius is the modern way to market to small businesses. Unlock your best SMB customer segments. Deploy targeted marketing campaigns and measure your success.


    • Gain insights on more than 27 million U.S. businesses
    • Discover your best customer segments and create look-alike lead lists
    • Deploy campaigns and measure success

Why it’s great:
Radius takes the guesswork out of lead generation. Identify your best market segments. Deploy amazing marketing campaigns. Learn. Repeat.  


Darian Shirazi, Founder & CEO
Shirazi was an early employee at Facebook and worked on the Sell Your Item team at eBay. He has founded, invested in, and advised many successful technology companies.


TextPower’s TextKey protects data, websites, and VPNs by having users send a simple text message which authenticates by verification of up to seven factors.


    • World’s first omni-factor authentication (checks every factor)
    • Virtually unhackable; authenticates via simple SMS
    • Affordable and easy to install for any size business

Why it’s great:
Simple, strong, secure protection for your data, website and company. TextKey’s patent-pending technology is virtually unhackable because users text the key from their cell phone.  


Scott Goldman, Co-founder/CEO
Technologist, successful entrepreneur, author, consultant, globally-recognized speaker, and “Wireless Wizard”. Mileage-mad cyclist. Favorite hobby: Making dark chocolate disappear.


Venovate’s Marketplace is an online platform that makes investing in and fundraising for private securities faster and more efficient.


    • Verification of investors and fundraisers
    • Thorough due diligence on investment opportunities
    • Back office for efficient execution of transactions

Why it’s great:
Venovate is the smarter alternative for investing and fundraising.  


Michael Raneri Chairman & CEO
Raneri has over 20 years of experience in executive positions with four leading online brokerage firms. Uniquely qualified to lead the next generation of financial industry innovation.

Thomas Foley, Co-founder
Foley has been successful at several startups and in investment banking. Recognized for outstanding entrepreneurship in BusinessWeek’s 30 Under 30.

Be sure to check back on Thursday of this week, when we’ll post a sneak peek of another six companies.