The Finovate Debuts series introduces new Finovate alums. At FinovateFall 2014, Knox Payments demoed its platform that leverages ACH to provide cheaper, more efficient payment options for merchants.
Knox Payments reduces interchange fees and cart abandonment with its cost-effective and fast checkout system.
The Stats
- Founded in February 2014
- Headquartered in Richmond, Virginia
- Raised more than $1.5 million in funding
- 25 employees
- 70 customers
- Thomas Eide (CEO) and Thomas Nicholas (President) are co-founders
Getting to Know Knox
Sometimes innovation is a matter of using old tools in new ways. That may be one way to think about the innovation Knox has created.
“We are reducing interchange costs by doing bank payments via ACH,” explained Thomas Nicholas during a pre-FinovateFall 2014 conversation. Running payments through ACH has been possible conceptually, he adds. But until Knox’s technology, the process was too cumbersome.
“We get rid of barriers,” Nicholas added. “Routing numbers, account numbers, verifications, and the wait time. We eliminate all that.” The goal is to give merchants a payment system that is fast and efficient, lowers costs, and maintains a high level of security. All for 18 cents for payments more than $2. Transactions for less than $2 are free.
One interesting aspect of Knox is that while the process cuts the card companies out of the picture, the use of ACH means that banks are front and center. Nicholas explained that one big issue is that consumers make credit card payments, but banks never have access to key e-commerce data embedded in those transactions. Knox changes that, by “bringing transactions back to the banks.” They use the example of the technology deployed as part of a banking app and helping to increase customer engagement and loyalty as the app becomes a shopping tool. “Banks are going to be powering payments going forward,” Nicholas said.
The Technology
Onboarding with Knox is a four-step process. Find and choose your bank from the list of currently supported FIs (23 banks supported as of this writing). Then login using the same login credentials you use with your online bank account and choose the specific account, checking or savings, to be used and the merchant is ready to begin processing payments
“Usually signing up to accept payments is a really painful process,” Nicholas said from the Finovate stage this fall. But with Knox we do it in a couple of minutes with just a couple of steps.”
Knox can also be used to quickly and cheaply fund accounts and digital wallets. The company’s partnership with Forex.com (more on that below) will make it much easier for traders and investors on the foreign exchange trading platform add funds to their trading accounts.
Where Knox’s technology shines is the way it negotiates the typical three to four-day payment lag in ACH transactions. Knox conducts a real-time balance check to assure funds are present, which allows it to provide next-day funding to the payee. “Knox is the only alternative to the credit card network that will actually underwrite transactions instantly for half a percent and 18 cents,” Nicholas said.
The Future
There are 23 banks integrated right now – all US-based. But the company expects that number to grow into the hundreds soon. The technology itself is “very portable.” Compliance and regulation remain the main barriers to speedier expansion.
(Above: Knox Payments President and Co-Founder, Thomas Nicholas demoing at FinovateFall 2014)
Many of the company’s earliest successes have been with currency-related companies – from forex brokerages to digital currency platforms. Knox announced a partnership to power the funding of trading accounts at forex broker Forex.com. With funding by credit card soon to be banned on forex platforms, and other funding options too slow and/or expensive, this service will be a time and money savings for FX traders.
Knox is also working with digital currencies. Many payment processors can’t risk-rate digital currencies, Nicholas said. But Knox’s platform is “robust enough” to do the risk rating. To this end, Knox
announced in October that it had formed a partnership with payment processor, Vogogo, that will make it easier its U.S. digital currency clients to accept payments from U.S. bank accounts. And a
December agreement with ChangeTip will enable instant Bitcoin payments via ACH.
As Knox sees it, businesses love credit cards because people know how to use them and the funds are guaranteed. Businesses love ACH because it’s cheap. Knox takes what merchants love about cards and what they love about ACH and, with some of their own innovations added in, have created a compelling alternative, especially for digital currencies working their way into the mainstream.
