Trustev won the Decoded Fashion competition at the annual SXSW festival in Austin, Texas. The company, which specializes in real-time fraud prevention, bested nine other finalists and more than 120 total applications to take top honors – and a cash prize of $5,000.
“This competition was meant to gain visibility for new startups with the potential to impact the future shopping experience,” said Decoded Fashion president and founder Liz Bacelar, speaking of the finalist field. Applicants included startups with specialties in e-commerce, data analytics, in-store retail technology, and mobile payments.
The win at SXSW was Trustev’s second Texas triumph in a row. Trustev won the SXSW Accelerator Award for Top Enterprise Startup last year, just as the company was making its U.S. launch – and a month after the Trustev’s demo at FinovateEurope 2014.
The event, which was part of the festival’s “lifestyle hub” SXstyle, was sponsored by retail real estate operator, the Simon Group. Judges were Christa Allen (Simon Group), Jonathan Shieber (TechCrunch), Josh Goldman (Norwest Ventures), and Skyler Fernandes (Simon Venture Group).
Trustev was founded in 2013 and is headquartered in Cork, Ireland. The company was founded by Pat Phelan (CEO) and Chris Kennedy (CTO), and demoed its Trustev Retail Decision technology at FinovateEurope 2014.