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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
MoneyLion and Zogo Finance announced a new collaboration to bring financial literacy tools to MoneyLion’s more than three million users.
MoneyLion will integrate Zogo’s financial education modules into the Today Feed content section of the MoneyLion app.
Zogo Finance won Best of Show in its Finovate debut at FinovateFall 2019 in New York.
Personalized financial content provider MoneyLion is the latest fintech to partner with financial literacy company Zogo Finance. MoneyLion will leverage the new relationship with Zogo Finance to bring enhanced financial education to its more than three million users. The collaboration represents Zogo’s largest fintech platform integration since the company was launched four years ago.
“Partnering with a premier (neobank) such as MoneyLion is a pivotal step toward Zogo’s goal to bolster investor education for consumers’ prosperous financial futures,” Zogo CEO Bolun Li said. “This is one of our biggest leaps in the fintech space, driving us closer to our overall mission of reinventing financial education than ever before.”
Courtesy of the collaboration, MoneyLion users will be able to access Zogo Finance’s financial education modules within the “Today Feed” content section of the MoneyLion app. A feature that combines community insights and experience with data and financial expertise, MoneyLion’s Today Feed educates and empowers users to find the most appropriate financial solutions to suit their needs and make better, more informed decisions about their financial lives. The integration with Zogo will enable users to improve their understanding of key financial concepts ranging from investing and saving to applying for loans and pursuing entrepreneurship.
Emphasizing the importance of financial education that is “approachable and fun,” MoneyLion Chief Product Officer Tim Hong praised the new partnership with Zogo. “Each customer will receive a unique lineup of content and information, and the tools necessary to help them achieve their money goals,” Hong said. “At the same time (they will) have the confidence to improve their financial health with a hyper-personalized in-app feed.”
Headquartered in Austin, Texas, Zogo Finance won Best of Show at FinovateFall 2019 in New York. At the conference, the company demonstrated its teen financial literacy app that uses behavioral economic insights derived from research conducted at Duke University to help teach otherwise complex financial concepts.
“It’s been a true honor to support the building of local communities founded on the bedrock of education,” Li said when the milestone was announced. “Every new user we educate and every new partnership we build brings us one step closer to a better world.”
Today, as we near the end of our Financial Literacy Month commemoration, we’re highlighting those Best of Show winning fintech innovators and the work they do in making financial education available to a broadening range of communities.
Provo, Utah-based Banzai made its one-and-only Finovate appearance at FinovateFall 2018 in New York. At the event, the company won Best of Show for its offering that helps banks and credit unions boost customer engagement and ROI while providing financial education for their customers and members.
FamZoo demoed its technology on the Finovate stage twice – in 2011 and again in 2013 – winning Best of Show on both occasions. Headquartered in Palo Alto, California and founded in 2006, the two-time Best of Show winner offers a prepaid card and financial education for kids in a single family finance app.
When it comes to financial literacy, companies like Horizn help the financial services community help itself. Making its Finovate debut in 2017, Horizn earned a pair of Best of Show awards in its two most recent appearances in 2020 and 2021. The company offers a platform that helps financial institutions accelerate digital banking knowledge, fluency, and adoption for both customers and employees. Headquartered in Toronto, Ontario, Canada, Horizn was founded in 2011.
Not many companies can boast of winning a Finovate Best of Show award in two different decades, but Kasasa (formerly known as BancVue) has done that and then some. The financial and marketing technology provider, based in Austin, Texas, and founded in 2004, won Best of Show in its Finovate debut in 2009. Nearly ten years later, the company picked up its third Best of Show award at FinovateSpring in 2018 (Kasasa also won Best of Show in 2011 in San Francisco). In addition to offering a variety of innovative fintech products – such as its “take-back loan” – Kasasa also launched an online game called MoneyIsland that helps instruct kids on the importance of sound money management.
One of two Best of Show winning Canadian companies with a commitment to financial literacy, Ottawa, Ontario-based Launchfire won Best of Show at FinovateSpring 2019 in its second Finovate appearance. The company specializes in game-based employee and customer engagement for financial institutions. Most notably, Launchfire offers an employee engagement solution, Lemonade, that blends gamification with micro-learning, AI, and “surgical analytics” to educate financial services employees.
Long Game is one of Finovate’s newest alums and one of our more recent Best of Show winners, as well. The company, founded in 2015 and based in San Francisco, California, won Best of Show in its Finovate debut at FinovateFall 2021 last September. Long Game offers a bank-branded mobile app that combines the best practices of prize-linked savings and mobile gaming to help banks and credit unions acquire new customers, increase customer engagement, and boost financial literacy.
Earning a Best of Show award in its Finovate debut at FinovateFall 2019, Zogo Finance leverages behavioral economic research developed at Duke University to help improve financial literacy for young people. The company’s app transforms tricky financial concepts into smaller, easier-to-understand lessons, and offers rewards and incentives to users who complete them. The company announced 31 new financial institution partnerships in Q1 of 2022 alone, bringing its total partnership tally to more than 180 banks and credit unions.
Zogo Finance announced a partnership with Apex Fintech Solutions to help promote financial literacy.
Clients of the two companies will be able to access more than 450 financial literacy-related educational modules.
Zogo Finance won Best of Show at FinovateFall 2019 in New York for its Teen Financial Literacy App.
Zogo Finance, which won Best of Show in its 2019 FinovateFall debut, announced a partnership with Apex Fintech Solutions that will help investors educate themselves on the fundamentals of sound money management. The collaboration will enable clients of both companies to access more than 450 learning modules on investing and financial literacy.
“Millennials and Gen Z are reinventing investing, which requires companies to adapt to their evolving interests, financial aspirations, and educational needs,” Zogo founder and CEO Bolun Li explained. “Apex shares our vision of harnessing technology to create customized, flexible, and accessible learning opportunities to support investors of all types.”
With more than 500,000 users and 180+ financial institution partners, Zogo leverages behavioral economic research – much of it developed at Duke University – to help improve youth financial literacy. The company’s app uses easy-to-comprehend lessons to educate users on complicated financial concepts, and offers rewards and incentives to encourage users to complete the coursework. Users can also earn rewards by taking positive financial actions such as logging into their mobile banking app, visiting a bank branch, or even using their debit or credit cards. Since inception, users of the Austin, Texas-based company’s technology have completed more than 16 million lessons, with the average Zogo users finishing 38 financial literacy courses.
“Our mission is all about democratizing finance through access – and education is a vital part of that,” Apex Fintech Solutions CEO Bill Capuzzi said. “Partnering with Zogo helps us empower our clients and their millions of customers.”
Founded in 2018, Zogo Finance forged 31 new partnerships with financial institutions in the first quarter of 2022. The company has raised $295,000 in funding from investors including MassChallenge and TechStars.
April is financial literacy month. To commemorate the occasion, we’re showcasing a handful (or two!) of Finovate alums that are leveraging technology to lead the fight for financial literacy.
Many of these companies specialize in helping kids and youth learn about savings, investment, credit, and other aspects of personal finance and money management. Others respond to the needs of financial services professionals, ensuring that they are informed and up-to-date on many of the resources and tools available to them to help serve the public. Together, they are a reminder that financial education is in many ways a lifelong pursuit, one that is both necessary and rewarding for younger and older financial services consumers alike.
Fun fact: Companies involved in financial literacy tend to be Finovate fan favorites. Of the 13 alums listed below, more than half won Best of Show awards for their Finovate demos!
A look at the companies demoing at FinovateFall on September 13-15, 2021. Register today and save your spot.
Zogo is excited to unveil a gamified, customizable rewards platform integrated into an FI’s mobile banking app with a focus on increased digital customer engagement.
Features
Reward customers for logging into your mobile banking app daily, completing education modules, swiping their cards, savings, etc.
Increase digital customer engagement
Gain customer loyalty
Why it’s great Zogo is changing the way FIs distribute rewards, allowing them to reward customers for activities that build loyalty and add value to the FI.
Presenter
Bolun Li, CEO Li is the Co-Founder and CEO of Zogo, and has led the Zogo team from an idea in his college dorm room to over 125 financial institution customers nationwide. LinkedIn
What have the companies that won Best of Show awards at last year’s FinovateFall conference been up to in the months since our New York show? With our autumn event less than a month away, we thought it would be a great time to check in on the nine companies that took home top honors this time last year.
BlytzPay – Integrated its digital payments technology with Dealer Management Systems (DMS) leader ABCoA Deal Pack. Announced strategic partnership with AFS Dealers.
Cinchy – Joined the 2020 MassChallenge FinTech Program in December 2019 along with five fellow Finovate alums. The program noted that 70% of the participants in its previous cohort launched a pilot or proof of concept within a year. Earned a $500,000 cash prize as one of the winners of the 2019 VentureClash competition. Raised $10 million in funding in May.
College Aid Pro – Partnered with Horsesmouth, a company that provides educational and marketing solutions for financial advisors and their clients. Announced collaboration with the American Institute of Certified College Financial Consultants. Teamed up with online student loan refinancing marketplace Credible.
ebankIT – Forged North American partnership with fellow Finovate alum Enterprise Engineering this spring. Announced updates to its multichannel banking platform.
Glia – Won Best of Show at FinovateEurope for a second year in a row. Integrated its technology with fellow Finovate alum Alkami’sOnline Banking Platform. Inked partnerships with 20 credit unions across the U.S.
MX – Topped 50,000 direct-to-bank API agreements to major financial institutions and fintechs. Launched data connectivity API, Path by MX. Named one of Inc. Magazine’s Best Workplaces 2020.
owl.co – Named one of Canada’s Most Innovative Tech Companies by the Canadian Innovation Exchange. Delivered $1 million in revenue within six months of launching.
Pinkaloo Technologies – Raised $1.25 million in funding. Joined Goldman Sachs-owned Ayco Marketplace for financial counseling and wellness services. Partnered with Eastern Bank to power its Give for Good charitable giving program.
Zogo Finance – Teamed up with fellow Finovate alum Bankjoy. Announced partnerships with 11 community banks and credit unions across 12 states. Surpassed 1,000,000 financial literacy modules completed.
FinovateFall Digital 2020 kicks off Monday, September 14 and continues through Friday, September 18 with hours of live and on-demand content. Visit our registration page today and join us for Finovate’s biggest, digital-first event to date.
After nCino’s impressive initial public offering this week – the largest, one-day gain for a U.S.-based tech IPO since the Dot Com Days – everyone now will be able to name at least one Finovate alum from the great state of North Carolina.
But there’s more to Carolina fintech than nCino. Among Finovate alums alone there are at least a dozen other companies from the Tar Heel State whose innovations in and contributions to fintech are also worth noting.
What does it mean to be financially literate? Is it more important to be able to balance a checkbook or to understand the power of compound interest? Does a financially literate person pay down student debt or consumer debt first? And does a truly financially literate person even take on debt in the first place?
A growing number of fintechs – many of them Finovate alums you’ll meet below – have devised innovative ways to help young people in particular, become better earners, savers, spenders, and investors. The majority of these innovations leverage rewards and gamification to make the educational medicine go down easier. These strategies use everything from gift cards to actual cash to encourage users to successfully complete lessons on personal finance or watch videos on common sense money management.
As companies, these fintechs partner with financial institutions – community banks and credit unions in particular – to help make their financial literacy offerings available to their customers and members. In some instances, companies have successfully partnered with educational institutions which have used their solutions as part of their financial education curricula.
April is financial literacy month. And as the coronavirus-induced economic slowdown – and potential recession – has everyone reconsidering the stability of their financial circumstances, now seems like an especially good time to be reminded of the importance of a solid – contemporary – financial education.
As recently as last fall, Finovate audiences were ranking financial literacy among the top of fintech’s most important themes. Zogo Finance, a Durham, North Carolina-based fintech that made its Finovate debut at FinovateFall, took home a Best of Show award for its Teen Financial Literacy app. Zogo’s solution pays users cash rewards – in the form of gift cards from leading brands – for successfully completing lessons on topics such as budgeting, credit, and investing.
The platform’s more than 300 educational modules were designed by educators at Duke University and ensure that users meet national standards for financial literacy. Zogo has teamed up with more than 11 community banks and credit unions in 12 states since its inception in 2018. The company began this year announcing a new partnership with fellow Finovate alum Bankjoy.
EVERFI, a Washington, D.C.-based company founded ten years before Zogo Finance, is another recent Finovate alum that has made a commitment to promoting financial literacy. The company powers community-oriented financial education for more than 850 financial institutions and 3,500+ partners in all 50 states of the U.S., as well as in Canada and Puerto Rico.
EVERFI, which offers workplace training and other educational programs as well as financial literacy, demonstrated its Achieve solution at FinovateSpring last year. The financial wellness technology enables financial institutions to offer personalized financial education to customers, employees, as well as to small business and corporate banking clients. From savings for college to navigating the homebuying process, EVERFI’s Achieve platform offers financial education that is as relevant as it is comprehensive.
Last fall, EVERFI announced a partnership with Zelle parent Early Warning Services to provide free financial education coursework to more than 1,000 high schools and 50,000+ students. The company began this year working with the MassMutual Foundation and the Washington Wizards NBA team to host the FutureSmart Challenge – an interactive financial literacy event for middle school students. Named to Fast Company’s 2020 World’s Most Innovative Companies roster, EVERFI unveiled a new financial education website earlier this month dedicated specifically to the financial challenges of the coronavirus pandemic.
Plinqit is another platform that made its Finovate debut last year and combines being an actual savings app with financial literacy features. Developed by Ann Arbor, Michigan-based HT Mobile Apps (HTMA), Plinqit leverages its Build Skills feature to pay users for engaging with its educational content. Once users sync their Plinqit account with their bank or credit union checking account and set up as many as five savings goals, Plinqit will help the user set aside a pre-determined amount of money on a customized schedule. Users can earn Plinqit cashback rewards (of approximately 1%) by reaching savings goals, referring friends and family to Plinqit, or by viewing articles and videos on personal finance and financial wellness topics.
A partnership with Arkansas-based First Community Bank ($1.5 billion in assets) put Plinqit back in the fintech headlines at the beginning of the year. The 26-branch bank teamed up with Plinqit parent company HT Mobile Apps in order to provide HTMA’s savings and financial literacy solutions to its customers. More recently, HTMA brought its financial education solutions to ChoiceOne Bank and Marquette Savings Bank.
Provo, Utah-based Banzai is another fintech oriented around financial literacy that made a major splash in its FinovateFall debut in 2018. The company picked up a Best of Show award for a demonstration of its turn-key, Community Reinvestment Act-eligible solution to enable organizations to add personal finance-based educational content – including interactive online simulations – to their websites.
Partnerships with community banks and credit unions enable Banzai to offer its financial literacy solution free of charge. The company provides three tiered courses for youth – Junior, Teen, and Plus – to ensure that the information provided and real-world scenarios are age-relevant and appropriate. Banzai’s curriculum has been used by 60,000 teachers across the U.S. and can be accessed from desktops, tablets, and mobile devices, as well.
In launching a new financial education resource for adults last fall, Banzai Coach, the company made a significant addition to its financial literacy offerings. Banzai Coach provides adult users with financial advice and instruction on how to get out of debt, how to manage basic business finances, and how to maximize their tax-advantaged investments such as retirement accounts, health savings accounts (HSA), and flexible spending accounts (FSA).
“Kids in schools love knowing that their decisions in the game actually have an impact,” Banzai’s Bryce Peterson wrote on the company’s blog announcing the availability of Banzai Coach. “As adults, we have quite the opposite concern: just about every decision we make has some kind of impact we didn’t predict or control.”
Bankjoy and Zogo Finance are betting that helping credit unions and community banks educate their members rather than “sell” to them is the key to better engagement for CUs and better financial health for consumers.
In a strategy especially geared toward attracting Gen Z customers, Bankjoy and Zogo will offer credit unions a combined financial literacy program and online account opening solution. The combined technology enables new members to join in 90 seconds or less while improving their financial wellness. The partnership will enable credit unions to refashion their offers into educational opportunities rather than just sales pitches, and help the next generation as they grow from learning financial responsibility to taking financially responsible actions, like opening a savings account.
Zogo founder and CEO Bolun Li said that the partnership will enable users of his company’s platform to “take the next step and join a credit union.” Zogo Finance, which won Best of Show at its Finovate debut last fall, leverages behavioral finance – and real world rewards – to guide users of its technology through a series of 300+ educational micro-modules. These lessons, providing information on topics like using credit and successful savings, help users meet the national standards for financial literacy. Successful completion of a module grants the user points that can be redeemed as gift cards from leading brands.
For many fintechs, Gen Z represents an opportunity to market financial solutions based more on financial literacy and the balance between credit, consumption and savings, as opposed to debt-fighting strategies and longer-term family planning. As the median Millennial is moving into their thirties, the oldest Gen Zs are negotiating their teenage years and starting to develop the kind of financial habits that could stick with them well into adulthood.
GoMedici recently cited a RaveReviews study that indicated that the average Gen Z youth begins learning about financial planning at the age of 13. The study indicated that of its polled respondents, 60% of Gen Z had a savings account and 89% said that “planning for their financial future made them feel empowered.” The study added that it expects Gen Z to comprise as much as 40% of the consumer market as early as this year.
“Zogo is exactly the kind of value we have been looking for to add to our digital banking platform,” Bankjoy CEO Mike Duncan said. “Providing financial education to younger generations builds value on top of our digital banking ecosystem and delivers it through all our different channels to create a better member experience – especially for Gen Z.”
Zogo Finance finished 2019 with news that it had partnered with 11 community banks and credit unions in 12 different states. Founded in 2018, the company is headquartered in Durham, North Carolina.
Bankjoy also ended last year with new partners in the credit union community. An alum of FinovateFall from 2016, where the company demonstrated its API, Bankjoy announced in December that it was collaborating with three credit unions in Indiana and Texas that have a combined $500+ million in assets and 50,000+ members. Based in Royal Oak, Michigan, Bankjoy was founded in 2015.
How many partners does it take to help drive a national effort to boost youth financial literacy?
According to news from Finovate Best of Show winner Zogo, eleven is a great place to start.
Zogo announced late last month that it has teamed up with 11 community banks and credit unions across 12 different states to offer its teen financial literacy app to customers and members as a branded offering. Each institution will get an access code specific to their bank or credit union that they provide to the users of the app. Once the code is entered, the Zogo app becomes branded with the institution’s logo, helping create a more unique, partner-specific experience for the customer.
“With Zogo, we wanted to create a financial education experience our peers would actually use,” Zogo co-founder and CEO Bolun Li said. “We are excited to partner with community-focused financial institutions to bring this vision to life.”
The app works by guiding users through more than 300 educational micro-modules that help them meet the national standards for financial literacy. These include topics such as using credit, saving, and financial investing. Successfully completing a module earns the user points that can be redeemed in the form of gift cards. Zogo won Best of Show honors at FinovateFall in September for its live demo of the app, which leverages behavioral economic research developed at Duke University in North Carolina to help foster literacy in younger adults.
The firms that will be using the app as early as this year are:
CommunityWide FCU (Indiana)
Diamond CU (Pennsylvania)
First Bank & Trust (Louisiana)
Magnolia FCU (Mississippi)
MassMutual FCU (Massachusetts)
North Star Community CU (North Dakota)
Pen Air FCU (Florida)
Pyramid FCU (Arizona)
RelyOn CU (Texas)
Southern Chautauqua FCU (New York)
West Town Bank & Trust (Illinois, North Carolina)
Founded in 2018, Zogo has raised $295,000 in pre-seed funding, and is backed by Techstars and MetLife. In addition to its Finovate Best of Show honors, Zogo was the winner of the National Association of Credit Union Service Organizations (NACUSO) 7th Annual Next Big Idea contest earlier this year.
“Zogo is such a timely application, built to connect with young adults as they are beginning to learn the value of money,” NACUSO President and former USAA Bank CEO Jack Antonini said. “Delivered through ubiquitous mobile phone, this app can help credit unions capture new members, while teaching and reinforcing responsible financial habits.”
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
Maybe you missed your chance to attend FinovateFall earlier this month. Or maybe you want to watch your favorite demos over again. Either way, today’s your day. We’ve just released all of the videos from the 75 companies that demoed their fintech on stage.
All of the 7-minute demos are available to stream and download for free at Finovate.com. And if you don’t know where to begin, we’ll get you started with the nine demos that won Best of Show at the event.
