FinovateSpring 2012 / Applause Learning

Presenter Profile:

How they describe themselves: Applause Learning brings a new approach to education. With an emphasis on game-based learning, player interaction, cooperation, and exploration, our products provide a mixture of education and entertainment that is both unique and rewarding. Although the majority of our current applications are created for children ages 6 – 12, we are currently developing new products for both teens and toddlers. Our flagship program, the Coindexter Club, has been well-received in both the education and banking industries, and we hope to expand our audience in 2012 with new financial literacy product offerings developed for elementary, middle, and high school students.

How they describe their product/innovation: The Coindexter Club is a financial literacy program for children ages 6-12 that includes many dynamic features. The program can be licensed by financial institutions or accessed directly by parents through our simple online subscription process. The foundation of the Coindexter Club is the virtual city of Econopolis found at Econopolis is a game-based virtual world that teaches children how to earn, save, spend, and invest money. The autonomous, non-linear learning environment of Econopolis allows children to learn at their own pace and develop strong financial behaviors that translate seamlessly from the virtual to the real world.


Bus. Dev., Press & Sales: Adrian Lawrence, Creative Director,, office: 678-376-1601, cell: 404-405-1797

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